Posts Tagged ‘social search’

Everyone Googles: How To Leverage The Tool All Life Scientists Use

Everyone Googles: How To Leverage The Tool All Life Scientists Use

Believe it or not, we still run into life science companies who haven’t drunk the social media Kool-Aid. In other words, they don’t think their customers use the applications and are not ready to commit to spending resources on them. My answer to them? Everyone Googles. New media has a profound affect on the results from the tool that most of us use daily to get everything from news to recipes. Life scientists are no different, and find technical information, publications, and information about products using Google. Here, we’ll show you 5 ways to capitalize on the pervasiveness of Google drive more traffic to your website and to make broader improvements to your marketing process. Simple Search Engine Optimization (SEO). There is a lot of low hanging fruit that we see many life science companies missing out of in terms of SEO. Surprisingly, it is left off of many web development projects. The web is full of quick guides, and here are our recommendations: Do keyword research and find the top terms people are searching for. Use the top keywords in the titles, content, and SEO summaries of each page. Always write for humans, not the search robots, as no […]

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