Posts Tagged ‘social media’

Back To The Future, Too: What Is Needed To Bring Life Science Marketing To 2015?

Back To The Future, Too: What Is Needed To Bring Life Science Marketing To 2015?

It happened again. We were invited to meet with what we thought was a forward-thinking life science company to discuss social media and digital marketing. They seemed to have done their homework about what we do, but we were soon barraged with questions about the utility of social media for life science marketing. When talking to many life science companies about marketing, especially those in the tools space, sometimes we feel as though we’re trying to sell them Marty McFly’s futuristic hoverboard from the movie Back to the Future Part II. However, it is 2015, the year in which the movie took place, and such “futuristic” technologies should be as commonplace as video calls, another prediction from the 1989 movie. Why are life science companies so behind on incorporating these marketing strategies? Here we outline some changes that we feel need to happen before life science marketers will adapt to using social media. More acceptance from scientists. My esteemed colleague Hamid Ghanadan, who is always blazing trails for life science marketing at The Linus Group, said to me once “life science companies will start using social media once their customers, research scientists, do.” In that statement, he expertly distilled one […]

Read more

Comprendia’s 2015 Life Science Marketing Planning Webinar

Comprendia's 2015 Life Science Marketing Planning Webinar

Since our founding in 2008, we’ve seen a slow progression both with scientists and life science marketers towards the utilization of more digital and social media. Since the changes have been gradual, your life science marketing team may not have made the necessary changes to their marketing plans to adapt. During this free one hour webinar on October 15th, you’ll get up to speed with the latest trends in life science digital and social media marketing as well as how these strategies and tactics fit with traditional marketing. We’ll get input from you before, during, and after the webinar to make sure your questions are answered, and the webinar will be recorded and posted with past webinars, which are always available for viewing. Topics for the October 15th webinar include: An overview of the current life science marketing landscape Strategies and tactics that are working in life science digital and social media marketing Content based on feedback obtained during webinar registration, which may include: Digital/social media best practices A modern marketing plan template Metrics: Return on investment (ROI), key performance indicators (KPIs) Content plan strategy and tactics Search Engine Optimization (SEO) and inbound marketing Future directions for life science marketing […]

Read more

Life Science Digital Marketing Trends: Comprendia’s ‘Lucky Seven’ Year Predictions

Life Science Digital Marketing Trends: Comprendia's 'Lucky Seven' Year Predictions

Comprendia was founded in June of 2008, which means we are beginning our 7th year. For this occasion, I’ve decided to reflect about the future of life science digital marketing and I present five predictions which are open to discussion. First, I’ll give a bit of a background. In late May/early June 2008, I was finishing up with the Comprendia logo and forming the LLC, getting the PO box, trademark, and all the trappings of a new business. I wasn’t sure how to set up the website—I’d used WordPress personally and was familiar with it for blogging, but would the platform be suitable for a corporate website? Believe it or not, few companies were using WordPress at that time, but I found a few examples and went for it. I caught a very lucky break as the Biotechnology Industry Organization (BIO) convention was in San Diego that June, and they were accepting bloggers. I signed up, blogged, and have covered several conventions since then. Currently Comprendia is working to provide local coverage of the BIO 2014 convention through the San Diego Biotechnology Network (SDBN). In addition, we liaise with biotech companies, their customers, and science communicators in many ways and […]

Read more

Life Science Social Media: Getting Started, Part 1: General Resources

Life Science Social Media: Getting Started, Part 1: General Resources

View on Storify. [View the story “Life Science Social Media: Getting Started, Part 1: General Resources” on Storify]

Read more

Three Ways To Get Involved With ScienceOnline NOW To Make A Difference In 2013

Since our founding in 2008, we’ve been big proponents of ScienceOnline and one of our major goals is to bridge science bloggers and companies to make the industry more robust. This movement represents a sea change in many areas of science and so the revolution feels more like a glacier melting than a waterfall. With the conference approaching at the end of January next year, there are at least three ways you can get involved to make a difference. Sponsor the ScienceOnline conference. The digital influencers you’re so anxious to engage will be at ScienceOnline in North Carolina or watching the conversations via Twitter, etc. By sponsoring, you’ll be reaching them as well as helping a good cause, as better science communication positively impacts the industry and us all personally. Check out the sponsorship opportunities and email Karyn Traphagen for more information. It would be a great way to spend that extra end of the year budget you have. Local Watch Parties. The ScienceOnline conference in North Carolina is so popular that there’s a long waiting list. Local watch parties are being organized to both fill this void and also to help this movement to flourish with more face to […]

Read more

Is Life Science Social Media Worth It Yet? Three Tenets Behind Its Relevance To Your Business

Is Life Science Social Media Worth It Yet? Three Tenets Behind Its Relevance To Your Business

We see a lot of conflicting information about the usefulness of social media, both in general and for the life sciences. Some major companies are reporting on its apparent uselessness and there is a lot of angst regarding the business models of popular applications such as Facebook. However, at Comprendia we see that many more companies are having ‘aha’ moments about social and digital media and they’re diving into it. Similar to life science technologies, its popularity is like a pendulum, swinging back and forth between favor and disfavor, eventually finding its place. Here are three tenets which will help you understand how to leverage the changes life science social and digital media bring even though the final outcome is not clear. Traditional media is not coming back. No one really knows where the upheaval of traditional media will lead us, in the life sciences or otherwise. We recently covered the 2012 Presidential election where one campaign used new media to create a self-affirming and misleading bubble of isolation, and another effectively leveraged digital tools combined with traditional tactics to reach their audience effectively. Even though we don’t know where the life science social media pendulum will land, we know […]

Read more

Are 40% Of Life Science Company Facebook Page ‘Likes’ From Fake Users?

Facebook has been getting a lot of negative press recently, with a BBC report about fake users as well as this viral post from a company claiming that 80% of the ‘likes’ they acquired through advertising were not from real accounts. Should life science companies be concerned about this matter? Our analysis shows that it may be a issue for company pages which have grown quickly through advertising, with as much as 40% of the ‘likes’ being suspected fakes in our estimation. Here we give best practices for avoiding this problem. Facebook provides a few ‘back door’ ways of analyzing the likes for almost any page, and we should note that we do not know how accurate these numbers are. The purpose of this post is to encourage life science companies to review their own page statistics and advertising methodology. We started our analysis by looking at the top cities for the life science Facebook pages with the most likes (a full list of the pages can be found in the likes of the Comprendia Facebook page). The ‘Top City’ for most pages can be seen by clicking on the likes link directly below the ‘thumbs up’ image on the […]

Read more

If A Tweet Falls In The Forest? Maximizing Twitter Engagement Through Time Of Day Analysis

You may have seen data or applications which tell you what time of day that you should post Twitter status updates for maximal effect because people are more likely to see and share your Tweets. I’ve always wondered whether to follow this advice, because I had a feeling each user’s Twitter community is ‘tuned’ to the times in which they Tweet and also dependent on factors such as time zone, etc. Here is a brief analysis of the time of day I tweet as Comprendia and the replies I receive, along with recommendations based on the analysis and general guidelines for using timing to improve Twitter engagement and exposure. We used our own Twitter analysis software and data to determine the time of day (in US Pacific Time) status updates were posted during a 6 month period (January 14-July 14 2012) and the data are graphed in the figure in this post. On average, the maximum number of hourly Tweets from the Comprendia account (blue line) occurs between 7-8 a.m., with another peak between 4-5 p.m. For the replies to Comprendia, we tracked all tweets containing “@Comprendia,” including retweets and replies. Perhaps not surprisingly, the peaks in the replies to […]

Read more

Life Science Marketing On A Shoestring Budget

View on Storify. [View the story “Life Science Marketing On A Shoestring Budget” on Storify]

Read more

Life Science Facebook Engagement: Which Companies Are Creating ‘Contagious’ Pages?

Recently Facebook announced a new metric, ‘people talking about,’ would be available on the left sidebar of pages below the number of likes. The number shows how many people have interacted with the page by liking it, commenting, or sharing, and it is meant to show how active a page is. We used this number to do an analysis of around 45 life science companies on Facebook, helping us to understand which companies are successfully engaging life scientists, and why they are successful. Two charts are needed to fully understand the data, and you can also look at the raw data in the Google document. The first chart shows the number of ‘people talking about’ for each page, along with the percent engagement, or this number divided by the total number of ‘likes’ for a page. You can see that Life Technologies holds all five top spots for ‘people talking about’: Invitrogen, Applied BioSystems, Life Technologies, Molecular Probes Handbook Club, and GIBCO Cell Culture. We applaud them for their efforts, and have been tracking their activity, which helps us to understand what the numbers mean. The Invitrogen and Applied BioSystems pages were launched about six months ago, and we noticed […]

Read more
Page 1 of 812345...Last »