Posts Tagged ‘sigma’

Sound Bytes: Links and Tips For Life Science Marketing & Social Media 5/26/2011

Here’s our most recent playlist of links and tips for life science marketing and social media: Sigma updates website. Sigma Adrich has updated their website. It looks nice (except I think they need to be consistent with the red–it’s too light at the top) and time will tell whether life science researchers find it easier to use. The video about the new site shows 4-5 staff members describing the changes and excitement they have for it (frankly I’d rather just see the updates). The video is a bit over the top–did they really work with the ‘top designers in the world’? From the web 2.0 standpoint, they now have favorites and product reviews, which is great, and it looks to be iPad compatible. Social media is not prominently displayed–links are in gray at the bottom right. They indicate that it is the ‘first stage in their digital evolution.’ The sophisticated video makes me think of this post about every company needing to be a media company now. Is your company expanding its video production team? Tineye image search. This is cool. Ever see an image in an Ad, or get sent an image that someone in your group wants to […]

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Attracting Life Scientists and Maximizing ROI: Comprendia’s STIR Social Media System

A few months ago we did an analysis of life scientists’ utilization of social media applications, studied the applications ourselves, and published our findings. Based on this study, and our own experience, we’ve developed the STIR Social Media™ system which helps life science companies develop strategies and tactics which will both attract life scientists and maximize their return on investment (ROI). STIR is an acronym for the four attributes which social media applications and campaigns must achieve to succeed: Sticky, Transparent, Intuitive, and Resonating. In our workshops and on this blog, we’ve pointed out that life science companies have been utilizing strategies and tactics that are similar to those behind social media for decades. Social media is about ‘paying it forward’ and providing resources which go beyond self-promotion, see this blog post for some examples of life science companies who have been doing this for years. Social media involves taking these resources to the next level, and using all the web 2.0 tools available to engage scientists in a two-way conversation rather than broadcasting messages to them. This can be tricky, and based on our studies and experience, we’ve developed the STIR Social Media system to help, its four attributes […]

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