Posts Tagged ‘seo’

How To DIY Your Biotech Press Release

Optimize your biotech press release coverage by following these tips on writing, distributing, and promoting life science company news.

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How Does Web 2.0 Increase Life Science Product Sales?

Almost every life science company we talk to about web 2.0 and social media has the same question: what’s the return on investment (ROI)? We’ve discussed that the ROI equation for social media strategies and tactics is the same, but that the ‘expense’ and ‘payback’ calculations will likely be different. In this post, we’ll discuss two reports which show that web 2.0 sites have increased traffic and engagement, and that customers who are engaged buy more. Together, they present a strong argument that adding web 2.0 features can directly and positively impact a company’s sales. Web 2.0 sites are dynamic and interactive, and include sites which the user can add content to such as blogs, forums, and wikis. The first report we’ll discuss is titled ‘Traffic metrics and Web 2.0-ness‘ and it was published in Online Information Review from a group in Taiwan. They surveyed the online habits of about 1000 people and correlated metrics such as sites visited, page views per site, and duration per page on site with the degree of ‘Web 2.0-ness’ a website had. The researchers found a positive correlation between the Web 2.0-ness of a site and users’ understanding of its content and the number […]

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Why You Should Be Blogging

Yes, I have a very large social media soap box, which I climb upon often to preach. One of the reasons I’m so passionate about talking about it is that it has many benefits that we reap daily. Also, unless you participate in it, it is difficult to understand why it is so powerful. Blogging is one activity that has clear benefits for a business, and we’ve outlined some of the most important ones below. Opportunity. Comprendia realized this benefit almost immediately after setting up our blog in June 2008. I was invited to blog for the Biotechnology Industry Organization (BIO) at the meeting soon afterward, and was also asked in 2009. From these great opportunities for exposure, to regularly receiving complimentary conference admittance, to having a good reason to talk to everyone from prospective clients to famous scientists, we’ve reaped many rewards from our blog. Website SEO (Search Engine Optimization). I recently talked to someone at a biotech company who was puzzled by the fact that content on their blog was ranked higher in web searches than their website pages. Why does this happen? Search engines love blogs and tend towards ranking their posts higher than other content. Now, […]

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Essential Plugins For Your WordPress Blog

We’re really big WordPress fans here. It’s free, it’s powerful, and it’s popular, meaning that it is constantly improving. Like any free software, however, it doesn’t come with any formal support or guarantees, so keep that in mind when considering things like security and backups. We recommend using the fully featured version of WordPress that is self-hosted, because there is much more control and flexibility, but you can also set up a blog at if you don’t have the capabilities (note that you won’t be able to add all of the plugins below). We covered the basics of WordPress in an earlier post, and provided some resources to learn. Below is our list of plugins that we automatically install or activate for our own blogs or our clients. They are all available in the full installation, and the newest versions (2.8+) allow you to search for and add them easily via the ‘Plugins->Add New’ feature on the left menu of the Admin panel. Check them out and contact us if you need more help: Google XML Sitemaps. An important part of your blog is to make sure it has good search engine optimization (SEO). Google appreciates ‘help’ from you […]

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Biotech Website Search Engine Optimization: It’s All About Content

Search Engine Optimization (SEO) is vital for any company, and biotech companies are often very fluid and must keep their sites optimized to reach their target audience. Researchers rely heavily on search engines such as Google to quickly find information and products, and having your site at the top of the list makes them more likely to visit it. There are several tricks of the trade to improving your ranking, including using keywords on your page, simplifying your design by omitting extras like Flash, and cozying up to the search engines by using their web tracking and advertising applications. However, the single most important thing you can do is to add useful content to your site. In other words, make your site a place where your customers would want to come, not just for your products, and they will. In Biotechnology and the Life Sciences, we are lucky in that there is usually a wealth of scientific research behind the products, so creating content around them simply takes time to put articles together. Consider writing application notes or newsletters that will not only put your products in the context of your customers’ research, but will increase your search engine indexing. […]

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