Posts Tagged ‘semantic web’

Hashtags: Helping Life Scientists Communicate With Social Media

Hashtags: Helping Life Scientists Communicate With Social Media

Hashtags are text strings prefixed with a ‘#’ character which are used mostly on Twitter to tag status updates as belonging to an event or discussion. Life scientist Twitter usage varies widely between disciplines, and we can understand why and glean useful information about trends and influencers by analyzing Twitter conversations using the hashtags as a search query. For this post we’ll use the associated Life Science Hashtags Google spreadsheet and our social media monitoring tools to describe and document the different types of life science hashtags. Our goal is to help the community better communicate through increased understanding and standardization of life science hashtags. Conferences are the most straightforward utilization of hashtags, the organizers are (normally) the arbiters of the correct identifier for tweets (Twitter status updates) from the event. The conference hashtag is normally listed on the conference website, or you can look for them being used in the designated Twitter account (listed on the Google doc, and for a shortcut follow our life science conference Twitter list). You can see on the spreadsheet we’ve done analyses of the tweets that came from some of the recent conferences, the number of updates varies from hundreds to thousands for […]

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Social Bookmarking For Life Science Business: Applications and Examples

Social bookmarking applications allow you to save and share information from the web and their utilization might appear useful for personal, not professional reasons. However, the more we depend on information on websites and social networks for our work, the more these sites have to offer us. Here are eight ways you can use social bookmarking applications to organize and share information for your life science business. Use Delicious to organize bookmarks as a linkable resource. If you read this blog or have attended our workshops, you know that we tag links on Delicious, one of the most popular social bookmarking sites, to help our clients and readers learn and refer to web content we think is useful. For example, the ‘soundbytes‘ tag contains links from our blog series of the same name. Similarly, you could save, tag, and provide links to your customers for internal or external content. Beware, however, that links will be visible to others unless you make each private. Most of the tools mentioned here have browser plugins and smart phone applications, making it easy to save, tag, and comment whenever you find a link. Use Diigo to send collections of links to colleagues. You can […]

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 11/2/2010

Here is our latest collection of links and tips for life science marketing and social media: Life Technologies’ New Look Someone could write a book about the different branding of Life Technologies throughout the years. To me, they were the first company to really bring a distinctive branding to life science products, and I think following them is important to learn about how companies can deal with the challenges of consolidation. Check out how they’re using the Life Technologies brand as an umbrella for the many company brands they represent. One former Invitrogen employee told me that it is reminiscent of IVGN’s early days. What do you think? It is also interesting in light of CEO Greg Lucier’s comments that the company will expand into the medical area in the next year. Will this new branding be used, or will they require more differentiation for this market? The Social Network. I just saw this movie about the genesis of Facebook and I’m ‘assigning’ it to anyone who is interested in creating social media applications for life scientists. While the movie tends to focus on the negatives of the early days of Facebook, it also shows how this application, which faced […]

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