Posts Tagged ‘search engine optimization’

Life Science Web Development: Focus On These 5 Key Qualities For Success

Life Science Web Development: Focus On These 5 Key Qualities For Success

Changes brought by new media mean that websites have become the de facto presence for most life science companies. Customers no longer need to visit your exhibit at a trade show, they can experience your brand, order products, and get answers to questions on your website. It sounds like a no brainer, but the changes digital media bring have evolved a lot over the past 15 years, just look at Life Technologies/Invitrogen’s 1996 website to see how far we’ve come. The changes started gradually, with a pace that continually increases, and now the evolution has grown into a revolution. Because of wide-ranging changes in the way business is being done, it is always a good time to consider whether an “evolution” or a “revolution” of your life science website is needed to meet your objectives. Here are four key qualities you should keep in mind for success in life science web development: Branding. I recently surprised a colleague by telling them that their company’s fancy new website was built using a template common to many other websites. While they were disappointed, this practice is very common, and a good developer will put a lot of thought into which platform and […]

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