Posts Tagged ‘scio11’

Helping Life Science Companies Empower Bloggers At ScienceOnline #scio12

We’re gearing up to attend ScienceOnline 2012 (#scio12) in North Carolina next week, a place where bloggers, educators, and anyone interested in science communication online meet. The conference is growing due to many factors, including the way the fantastic organizers structure the event and increasing importance of science online for the public, scientists, and companies. We see great synergies between bloggers and life science companies, something we covered after we attended the conference last year. Bloggers are digital influencers, reaching life scientists with great content and even becoming an important source of news for the area they cover. They require financial support to keep their blogs running and expand. This need represents an opportunity for life science companies, who are often looking for ways to promote their research tools online other than using a banner ad on a crowded news website. We’d like to make connections between bloggers and life science companies as we have broad networks in both areas. We’re meeting with as many bloggers as possible at #scio12, fill out one of the forms below so we can start making connections. Blogger form Company form Also, join the #ls_chat Friday January 13th at 10 a.m. PT to discuss […]

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ScienceOnline2011 Web 2.0wned Survey: Social Media a Must for Staying Current, Twitter Top Tool #scio11

You may remember we surveyed life science marketers regarding their plans for 2011 for the ScienceOnline2011 (scio11) conference we attended in January. Thought leaders Arikia Millikan, Dave Mosher, and Taylor Dobbs did a survey of scio11 participants and enthusiasts with a great sample size (339) and the results haven’t been published formally so I analyzed the results (special thanks to Dave Mosher and Taylor Dobbs for making the data public). More demographics are included in the Slideshare presentation below, and our summary of the results is also given. Of course, our blog is tailored towards life science companies and marketers, so we included information pertinent to our audience, and note that we provide life science social media workshops and training, including Twitter and Facebook. We’d love to know how you’d interpret the results, please leave a comment below! ScienceOnline2011 Attendee Social Media Survey View more presentations from Mary Canady To share this post easily cut and paste: ScienceOnline2011 Web 2.0wned Survey: Social Media a Must for Staying Current, Twitter Top Tool #scio11 http://comprendia.com/surveyscio11

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Small-Scale Survey Suggests Life Science Companies Will Significantly Increase Social Media Advertising in 2011

A recent survey of life science marketers found that 52% plan to increase their level of new and social media advertising in 2011. The study, conducted by life science consulting firm Comprendia LLC, was comprised of thirty-three respondents working in the non-FDA regulated sector, dealing with products for research use only. When asked which social media applications were most utilized, Twitter and Facebook were the top results, with 58% and 39% using them daily or one or two times a week, respectively. Respondents indicated that social media monitoring is also prevalent, with more than 60% indicating they track mentions of their brand on social networks. The long term effects of these trends are unclear, but it is possible that increased interaction between these life science companies, their customers, and independent science communicators portends the development of better products and increased progress in biotechnology research. 2011 Life Science Social Media Marketing Survey January 2011 View more presentations from Mary Canady. Download the PDF of the presentation. These results indicate a shift from traditional, broadcast marketing such as print advertisements and even online banners to new, more engaging methods such as social networks and blogs. Are life science marketers fully ready for […]

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Can Bloggers and Life Science Companies Form Partnerships? Our Session at ScienceOnline 2011 #scio11

Last weekend I attended the ScienceOnline 2011 conference in North Carolina and it was amazing. 250 Bloggers, authors, educators, and journalists, all with a passion for online science, getting together ‘unconference‘ style to discuss the status and the future of communication in this medium. While I had a fantastically fun time, I was there to help understand how to bridge life science companies and bloggers. My interview with Science in the Triangle and the slideshare presentation (with audio) from the session are both below and describe our goals and progress at the conference. Brian Krueger from LabSpaces and Kristy Meyer from Sigma helped with planning and surveys we did in preparation for our Sunday session, and they led a related session on Saturday (their summaries of the Saturday session are linked to their names). Tricia Kenny from Life Technologies also helped with planning but was unable to attend. We had a small crowd, likely due to the fact that we were opposite a popular session about science blog networks. I was told by several bloggers and blog network managers that they really wanted to come and have a lot of interest in hearing the outcome, so I’m very optimistic about […]

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Choose the ‘E’ Ticket Sunday at 2:00 at #Scio11

CC Loren Javier on Flickr If you’ve been following Comprendia via our writing or actions, you know that one of our major goals is facilitating communication between life scientists and the companies that serve them. With today’s tools, and the media landscape, more communication and collaboration is not only possible, but necessary. We also hear interest from both sides in working together. What form will this take, and how can you set up your blog or web 2.0 site to help it grow? We ran two surveys to help bridge the gap between life science companies and researchers and will present the results at the ScienceOnline conference this weekend. We’d like to focus on these questions, and we’ll also be asking you during discussions leading up to the session: What is your ‘big dream’ for your blog or website, and could you achieve it with help from sponsors? What other blogs, 2.0 sites, genres (e.g., tech, food) do well with corporate sponsorship, and how can we learn from them? What missteps can we avoid to prevent situations such as Pepsigate? How would you feel about adjusting the focus or format of your website to adapt to life science company needs? […]

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 1/07/2011

Here is our latest collection of links and tips for life science marketing and social media: Cool online biotech stuff. We can’t help but notice how many people are starting cool biotech websites. Check out BetterBio, a community-run organization that promises better biotech communication. I love this new spirit of the web where asking for donations is OK and even inspiring. Also check out ConnectingSF, a portal to help those traveling to San Francisco for the big JP Morgan Healthcare conference to connect. The conference is notorious for its large attendance and paucity of online resources, so the site is a welcome addition. Finally, we saw an article in Xconomy about Relay Technology Management, who have a cool app which facilitates partnering with a sophisticated database of drug-related scientific discoveries. It looks like it may be difficult to get a free test drive, but check out this video which shows some of the features. All these sites are harbingers of the next wave of what we’ll be able to do with ‘life science 2.0’ on the web. Mind Maps. We think a lot about ways to organize content on the web and social media and our related strategies and tactics, […]

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Discover Life Science Social Media Marketing Trends: Take Our Survey

Want to know what life science marketers are doing about social media and how you can keep up? Take our short survey and be the first to get the report in a few weeks: http://bit.ly/lifescismsurvey Note that it is intended for people involved in the marketing and sales of non-FDA regulated products (e.g., products sold to the research market). Contact us with any questions and feel free to distribute to your marketing, BD, management or sales colleagues (functions vary due to size of company).

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