Posts Tagged ‘scientists’

Back To The Future, Too: What Is Needed To Bring Life Science Marketing To 2015?

Back To The Future, Too: What Is Needed To Bring Life Science Marketing To 2015?

It happened again. We were invited to meet with what we thought was a forward-thinking life science company to discuss social media and digital marketing. They seemed to have done their homework about what we do, but we were soon barraged with questions about the utility of social media for life science marketing. When talking to many life science companies about marketing, especially those in the tools space, sometimes we feel as though we’re trying to sell them Marty McFly’s futuristic hoverboard from the movie Back to the Future Part II. However, it is 2015, the year in which the movie took place, and such “futuristic” technologies should be as commonplace as video calls, another prediction from the 1989 movie. Why are life science companies so behind on incorporating these marketing strategies? Here we outline some changes that we feel need to happen before life science marketers will adapt to using social media. More acceptance from scientists. My esteemed colleague Hamid Ghanadan, who is always blazing trails for life science marketing at The Linus Group, said to me once “life science companies will start using social media once their customers, research scientists, do.” In that statement, he expertly distilled one […]

Read more

Transitioning From Academia: Resources for Life Scientists

[View the story “Transitioning From Academia: Resources for Life Scientists” on Storify]

Read more

Happy Holidays from Comprendia & SDBN: Vote for Donations to #SciFund

Read more

ScienceOnline2011 Web 2.0wned Survey: Social Media a Must for Staying Current, Twitter Top Tool #scio11

You may remember we surveyed life science marketers regarding their plans for 2011 for the ScienceOnline2011 (scio11) conference we attended in January. Thought leaders Arikia Millikan, Dave Mosher, and Taylor Dobbs did a survey of scio11 participants and enthusiasts with a great sample size (339) and the results haven’t been published formally so I analyzed the results (special thanks to Dave Mosher and Taylor Dobbs for making the data public). More demographics are included in the Slideshare presentation below, and our summary of the results is also given. Of course, our blog is tailored towards life science companies and marketers, so we included information pertinent to our audience, and note that we provide life science social media workshops and training, including Twitter and Facebook. We’d love to know how you’d interpret the results, please leave a comment below! ScienceOnline2011 Attendee Social Media Survey View more presentations from Mary Canady To share this post easily cut and paste: ScienceOnline2011 Web 2.0wned Survey: Social Media a Must for Staying Current, Twitter Top Tool #scio11 http://comprendia.com/surveyscio11

Read more

Social Media for Life Science and Biotechnology Workshop, Part 1: Get Started With Industry-Specific Strategies and Tools

How can life science and biotechnology companies leverage social media to increase visibility, generate more leads, and ultimately improve sales or the value of the company? Comprendia is the recognized leader in understanding how to develop and implement social media strategies tailored to life science and biotechnology companies. Check out our Biotechnology Marketing 101 Blog for more details. There are myriad online social media resources and agencies, but this workshop is the only resource that will provide you with strategies backed by real examples and designed to help you launch campaigns that will work with your life science customers. In this 4 hour hands-on workshop we’ll answer these questions, giving real examples and materials to help you jump start social media campaigns for your company: Which applications and themes work with scientists or biotech professionals? How do I integrate social media with existing marketing strategies and tactics? What is the return on investment (ROI) for social media, and how do I maximize it? How do I get buy-in from the management and motivate my team to participate? We’ll have wifi so you can bring your computer, ask lots of questions, and head back to the office ready to get started. […]

Read more

Why Face to Face Matters Now More Than Ever

We recently did speed networking at a San Diego Biotechnology Network (SDBN) event , and many of the scientists were pleased with the number of connections they made, and asked when we would do it again. This made me stop and think about the importance of face to face (f2f) interactions, and why they are more important than ever these days. The fact that we can connect online now in more ways than ever is powerful, but it makes face to face interactions and events more important in many ways, and we’ve outlined a few below. The Personal Touch. At all of our SDBN events, I make a point of verbally inviting everyone I meet to connect with me on LinkedIn. Yes, this benefits me, but it also helps younger scientists feel less shy about reaching out to me online. Seeing that I’m a real person, who wants to help them, is important, and is much more successful than inviting someone I’ve never met via email. The fact that we all get so many electronic messages a day has made us understandably suspicious. Think about it, probably 99.99% of human interaction, over history, has been f2f, and we’re ‘wired’ for […]

Read more

Latest Posts