Posts Tagged ‘scienceonline’

Life Science Digital Marketing Trends: Comprendia’s ‘Lucky Seven’ Year Predictions

Life Science Digital Marketing Trends: Comprendia's 'Lucky Seven' Year Predictions

Comprendia was founded in June of 2008, which means we are beginning our 7th year. For this occasion, I’ve decided to reflect about the future of life science digital marketing and I present five predictions which are open to discussion. First, I’ll give a bit of a background. In late May/early June 2008, I was finishing up with the Comprendia logo and forming the LLC, getting the PO box, trademark, and all the trappings of a new business. I wasn’t sure how to set up the website—I’d used WordPress personally and was familiar with it for blogging, but would the platform be suitable for a corporate website? Believe it or not, few companies were using WordPress at that time, but I found a few examples and went for it. I caught a very lucky break as the Biotechnology Industry Organization (BIO) convention was in San Diego that June, and they were accepting bloggers. I signed up, blogged, and have covered several conventions since then. Currently Comprendia is working to provide local coverage of the BIO 2014 convention through the San Diego Biotechnology Network (SDBN). In addition, we liaise with biotech companies, their customers, and science communicators in many ways and […]

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Getting Financial Support For Your Blog Without Selling Your Soul: Presenting At ScienceOnline 2013 #scio13

Mary presented a short session at the recent ScienceOnline conference in North Carolina aimed at helping bloggers get funded. We are continuing the dialog using #sciopartners on Twitter and with resources at comprendia.com/sciopartners. Fill out a short form there to get started! Getting Financial Support For Your Blog Without Selling Your Soul from Mary Canady

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January ’13 Newsletter: ScienceOnline, New Media Marketing, Power Tool, SoundBytes

Comprendia January 2013 Newsletter Greetings! Happy New Year! 2013 is special to us because it marks our fifth year! We’ll be having some special celebrations this summer. For now, check out our new blog content, specials, and news from around the web. Contact us if you have any questions or just want to say hi. Reaching Digital Influencers at ScienceOnline The changing media landscape means that science bloggers are important digital influencers. We aim to help life science companies build bridges with these communicators and are travelling to North Carolina next week to lead a session at the ScienceOnline conference.  Check out the details and fill out the short form by clicking below so that we can help you make the important connections you need in 2013: ScienceOnline Partnerships     New Media Marketing Resources, Risks, and Rewards  Mary recently gave a talk to UCSD Rady MBA students and we’ve uploaded it to SlideShare with audio. Click on the link below to watch it, and if you’d like Mary to talk at your company or institution, contact us.  New Media Marketing Presentation Product Highlights & Specials   Special offer: Until February 10th, enter code “winterpromo” to get $75 off of […]

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Three Ways To Get Involved With ScienceOnline NOW To Make A Difference In 2013

Since our founding in 2008, we’ve been big proponents of ScienceOnline and one of our major goals is to bridge science bloggers and companies to make the industry more robust. This movement represents a sea change in many areas of science and so the revolution feels more like a glacier melting than a waterfall. With the conference approaching at the end of January next year, there are at least three ways you can get involved to make a difference. Sponsor the ScienceOnline conference. The digital influencers you’re so anxious to engage will be at ScienceOnline in North Carolina or watching the conversations via Twitter, etc. By sponsoring, you’ll be reaching them as well as helping a good cause, as better science communication positively impacts the industry and us all personally. Check out the sponsorship opportunities and email Karyn Traphagen for more information. It would be a great way to spend that extra end of the year budget you have. Local Watch Parties. The ScienceOnline conference in North Carolina is so popular that there’s a long waiting list. Local watch parties are being organized to both fill this void and also to help this movement to flourish with more face to […]

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Who’s Talking About ScienceOnline? Interactive Map Of 1000 #Scio13 Twitterers

View Larger Map We’re a big fan of ScienceOnline, the yearly conference which brings together bloggers, journalists, educators, and anyone interested in the great science that is being done online. With the help of some other enthusiasts in Southern California, we are forming a local chapter and will host some events in conjunction with the San Diego Biotechnology Network (follow @sciosocal for updates). We wanted to find local Twitterers who might be interested in this endeavor, and analyzed around 5300 Tweets from about 1300 people using the hashtag since December of last year (even though the conference does not take place until January 2013, the hashtag is used to continue the conversation year round). We were able to find and map the location of a little over 1000 of the Twitterers, and they are shown in the interactive map (see a little more ‘how to’ information here). View the map on Google to see an alphabetized list as well. Each person Tweeted #scio13 at least once, and since we’re just over 1000 people, the limit for Google Maps, you can download the KML file and view it on Google Earth if you’d like to see the last few (sorry Z’s!). […]

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How To Find and Engage Life Science Bloggers and New Media

View on Storify. [View the story “How To Find and Engage Life Science Bloggers and New Media” on Storify]

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Where Are The Science Communicators? Interactive Map of 1000+ #SciComm Twitterers

View Larger Map In anticipation of our science communication event this month, we’ve been thinking about the topic which is discussed using the #SciComm hashtag on Twitter. We started looking at more than 5000 Twitter status updates tagged with #SciComm from the last nine months and found that the group is scientifically diverse but singular in their passion to improve the way information is exchanged. Because #SciComm is not a high volume hashtag, commercial tools to find users aren’t sufficient, so we looked to our own data and some publicly available tools. We created an interactive map of 1000+ Twitterers using the #SciComm hashtag and present the some of the data here. We used the Google Maps API and Yahoo Pipes to create what’s called a KML (Keyhole Markup Language, a type of XML) file from the biographies of every Twitterer who has used the #SciComm hashtag since last June, and this was used to generate the interactive map. We’ve tried in the past to follow Twitterer locations using the geotags on the status updates, but only a small percentage of people use them, so they were not efficacious. The data needed to be manipulated a bit more to provide […]

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Helping Life Science Companies Empower Bloggers At ScienceOnline #scio12

We’re gearing up to attend ScienceOnline 2012 (#scio12) in North Carolina next week, a place where bloggers, educators, and anyone interested in science communication online meet. The conference is growing due to many factors, including the way the fantastic organizers structure the event and increasing importance of science online for the public, scientists, and companies. We see great synergies between bloggers and life science companies, something we covered after we attended the conference last year. Bloggers are digital influencers, reaching life scientists with great content and even becoming an important source of news for the area they cover. They require financial support to keep their blogs running and expand. This need represents an opportunity for life science companies, who are often looking for ways to promote their research tools online other than using a banner ad on a crowded news website. We’d like to make connections between bloggers and life science companies as we have broad networks in both areas. We’re meeting with as many bloggers as possible at #scio12, fill out one of the forms below so we can start making connections. Blogger form Company form Also, join the #ls_chat Friday January 13th at 10 a.m. PT to discuss […]

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ScienceOnline 2012 Tweets: Pre-Holiday Word Cloud #scio12

ScienceOnline 2012, the premier meeting spot for science bloggers and digital influencers, is a month away (follow on Twitter via hashtag #scio12)! Here is the word cloud from almost 1800 Twitter status updates over the past month, with the largest words indicating the most popular. (Note: #scio12 organizers’ Twitter handles were removed from the word cloud). Each word is linked to a Twitter search of the #scio12 hashtag and the term (Note: the Twitter search only extends back 8 days and thus some links will not work). In case you haven’t been following, the word ‘tattoo’ appears because there will be a group of people visiting a tattoo parlor (and some getting tattoos!) at the meeting, inspired by Carl Zimmer’s new book ‘Science Ink’. We’ll have a fun contest at #scio12 related to this subject. We’re also happy that the word ‘art’ is prominent, as we think that an appreciation of the two leads to better science communication. We’ll be at #scio12 talking to bloggers about acquiring company sponsorships for blogs or networks, contact us if you’re on ‘either side’!

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Can Bloggers and Life Science Companies Form Partnerships? Our Session at ScienceOnline 2011 #scio11

Last weekend I attended the ScienceOnline 2011 conference in North Carolina and it was amazing. 250 Bloggers, authors, educators, and journalists, all with a passion for online science, getting together ‘unconference‘ style to discuss the status and the future of communication in this medium. While I had a fantastically fun time, I was there to help understand how to bridge life science companies and bloggers. My interview with Science in the Triangle and the slideshare presentation (with audio) from the session are both below and describe our goals and progress at the conference. Brian Krueger from LabSpaces and Kristy Meyer from Sigma helped with planning and surveys we did in preparation for our Sunday session, and they led a related session on Saturday (their summaries of the Saturday session are linked to their names). Tricia Kenny from Life Technologies also helped with planning but was unable to attend. We had a small crowd, likely due to the fact that we were opposite a popular session about science blog networks. I was told by several bloggers and blog network managers that they really wanted to come and have a lot of interest in hearing the outcome, so I’m very optimistic about […]

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