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Posts Tagged ‘rss’

Life Science Social Media: Getting Started, Part 2: Specific Resources

Life Science Social Media: Getting Started, Part 2: Specific Resources

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Life Science Social Media: Getting Started, Part 1: General Resources

Life Science Social Media: Getting Started, Part 1: General Resources

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Your Guide To Thriving In The Life Science Content ‘Matrix’

Your Guide To Thriving In The Life Science Content 'Matrix'

By now the phrase “content is king” is a cliché but it summarizes an increasingly vital concept that in order to attract customers companies must provide content that appeals to them. Web content management systems (CMSs), myriad online media tools, and the wealth of life science resources available represent an amazing opportunity to leverage materials such as scientific publications, news, and applications. However, it can also be daunting to live in the “content matrix” as companies might not know how to best to create, use and repurpose materials for today’s digital-focused world. By treating this matrix as such and realizing the relationships between the items in your marketing mix, you can get the most out of your efforts. Here we outline the process we both use and suggest to our clients. Set up RSS feeds. First you’ll need to review the content available on the web for several reasons: to develop a niche for your own content, to find materials to share or review, and to connect with the digital influencers in your area. We’d suggest you start with Google Alerts and also look for blogs of interest on sites such as ResearchBlogging and ScienceSeeker. Normally we’d then suggest that […]

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Thoughts About Our New Website: Navigating And Leveraging A Changing Ecosystem

Thoughts About Our New Website: Navigating And Leveraging A Changing Ecosystem

Like the cobbler who can’t find the time to fix his own shoes, we have not made a major update to our website since our founding in 2008, and we are happy to announce a new design. New features include product and presentation pages, updated resources, and various user interface (UI) upgrades to help you use the site better. We are open to your feedback and requested features. Through the process of implementing some great features to our WordPress backend, updating our content, and in seeing some of the changes we’ve seen to Twitter and Google Reader this week, we’re pensive about the direction of online and social media tools. Below are some thoughts on benefiting from new tools and ideas while mitigating the associated risk. In 2008, WordPress was not often used for company websites, if you can believe it. I had to do a few web searches to find examples of people using it for this purpose. I am very happy with the choice and benefit greatly from the thousands of developers who write themes and plugins. Small companies now have so many opportunities to develop web applications. In 2008 I had a vision of connecting life science […]

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January ’13 Newsletter: ScienceOnline, New Media Marketing, Power Tool, SoundBytes

Comprendia January 2013 Newsletter Greetings! Happy New Year! 2013 is special to us because it marks our fifth year! We’ll be having some special celebrations this summer. For now, check out our new blog content, specials, and news from around the web. Contact us if you have any questions or just want to say hi. Reaching Digital Influencers at ScienceOnline The changing media landscape means that science bloggers are important digital influencers. We aim to help life science companies build bridges with these communicators and are travelling to North Carolina next week to lead a session at the ScienceOnline conference.  Check out the details and fill out the short form by clicking below so that we can help you make the important connections you need in 2013: ScienceOnline Partnerships     New Media Marketing Resources, Risks, and Rewards  Mary recently gave a talk to UCSD Rady MBA students and we’ve uploaded it to SlideShare with audio. Click on the link below to watch it, and if you’d like Mary to talk at your company or institution, contact us.  New Media Marketing Presentation Product Highlights & Specials   Special offer: Until February 10th, enter code “winterpromo” to get $75 off of […]

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Life Science Marketing On A Shoestring Budget

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Life Science Facebook Engagement: Which Companies Are Creating ‘Contagious’ Pages?

Recently Facebook announced a new metric, ‘people talking about,’ would be available on the left sidebar of pages below the number of likes. The number shows how many people have interacted with the page by liking it, commenting, or sharing, and it is meant to show how active a page is. We used this number to do an analysis of around 45 life science companies on Facebook, helping us to understand which companies are successfully engaging life scientists, and why they are successful. Two charts are needed to fully understand the data, and you can also look at the raw data in the Google document. The first chart shows the number of ‘people talking about’ for each page, along with the percent engagement, or this number divided by the total number of ‘likes’ for a page. You can see that Life Technologies holds all five top spots for ‘people talking about’: Invitrogen, Applied BioSystems, Life Technologies, Molecular Probes Handbook Club, and GIBCO Cell Culture. We applaud them for their efforts, and have been tracking their activity, which helps us to understand what the numbers mean. The Invitrogen and Applied BioSystems pages were launched about six months ago, and we noticed […]

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Social Bookmarking For Life Science Business: Applications and Examples

Social bookmarking applications allow you to save and share information from the web and their utilization might appear useful for personal, not professional reasons. However, the more we depend on information on websites and social networks for our work, the more these sites have to offer us. Here are eight ways you can use social bookmarking applications to organize and share information for your life science business. Use Delicious to organize bookmarks as a linkable resource. If you read this blog or have attended our workshops, you know that we tag links on Delicious, one of the most popular social bookmarking sites, to help our clients and readers learn and refer to web content we think is useful. For example, the ‘soundbytes‘ tag contains links from our blog series of the same name. Similarly, you could save, tag, and provide links to your customers for internal or external content. Beware, however, that links will be visible to others unless you make each private. Most of the tools mentioned here have browser plugins and smart phone applications, making it easy to save, tag, and comment whenever you find a link. Use Diigo to send collections of links to colleagues. You can […]

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 10/14/2010

Here is our latest collection of links and tips for life science marketing and social media: Life Technologies launches Invitrogen Select, a publication alert aggregator. As we’ve talked about here, research publications are the ‘glue’ that tie life science researchers together, and LIFE is ingeniously tapping into this with it’s new Invitrogen Select website and service. Researchers can sign up for publication alerts in a variety of fields, and LIFE adds an unobtrusive text advertisement at the end of the publication titles. It’s a nice tool for researchers because it is difficult to set up Pubmed alerts which all appear in one email. How to build a social media cheat sheet for any topic. This is brilliant and self explanatory, I highly suggest doing it to become an expert on any life science topic and/or to generate content for your social media campaigns. If you don’t feel as though you have the time, check out our Custom RSS service, we can generate daily emails for you. The buzz is all about Quora right now… Quora is a site everyone’s talking about, it is a ‘clearing house’ of questions and answers for any topic. It looks like it will be good […]

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Sound Bytes: Tips For Life Science Marketing & Social Media 9/16/2010

We’re starting something new here, inspired by our friends Mike Spear and Walter Jessen, who each provide posts with useful links and summaries regularly. Our ‘flavor’ will be focused on life science & biotech marketing and social media, all meant to keep you up to speed on the interesting things we’ve found during the week. We’re documenting all of the links on the bookmark sharing site Delicious under the ‘soundbytes‘ tag, so you can always reference them (and even sign up for RSS updates–look for the orange RSS symbol). You’ll note that there are many bookmarks there now…we’ve had this in the works for a while. Without further ado, here are our first Sound Bytes! Google Announces ‘Caffeine,’ a new ‘as it happens’ search engine feature. This link’s a bit outdated, but very important, so I’m including it. Google may be feeling pressure from more timely searches available from Twitter, and introduced this new feature which indexes a ‘subsection of the internet’ quickly. What does this mean for you? We talk about in our workshops and training that search engines love dynamic websites, and this new feature turns this affection up to 11. Which ‘subsection of the internet’ do they […]

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