Posts Tagged ‘resources’

Transitioning From Academia: Resources for Life Scientists

[View the story “Transitioning From Academia: Resources for Life Scientists” on Storify]

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#ls_chat 10/26/2011 Online Resources for Life Scientists

Problems? View on Storify. View the story “#ls_chat 10/26/2011 Online Resources for Life Scientists” on Storify]

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Social Media for Life Science: Something Old, Something New

Social Media for Life Science: Something Old, Something New

I see enormous potential for life science companies to use social media to engage their customers and grow their business. Sometimes when I talk about it, however, the concepts can come across as being somewhat foreign. Some people wonder how tools like Twitter can help them to grow their business, and are perplexed by the jargon and ‘special world’ that social media marketers seem to live in. However, social media can be seen as an extension of tools life science companies have been using for years, such as newsletters, posters, and guides. Realizing that social media is really a natural progression of these resources helps to better understand how to create new tools and how to fit them in with your traditional marketing strategies and tactics. Social media is about stepping beyond your product line and offering customers with resources that apply more generally to their daily ‘pains’ or interests, and allowing them to interact with you and other customers in the process. These resources could be blogs, forums, or groups set up with customers in mind, you can see examples on our compilation of life science companies using social media. While many of these companies are just getting started, […]

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