Posts Tagged ‘resource’

New on SDBN Blog: Life Science Wikis

We’ve put together a list of life science wikis on the SDBN site. It’s a resource for life scientists, and also a great resource for life science companies to consider, and we found a nice example of a company who is using a wiki well. If you’d like to learn more about using a wiki, come to our June 22nd Social Media for Life Science and Biotechnology Workshop in San Diego, where we’ll cover the Basics, Benefits, Best Practices, and Biotech examples. Earlybird registration ends Wednesday, don’t be late! We’ll also be offering the workshop virtually and perhaps in your area soon, contact us for more details.

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Calculating ROI for Social Media in Life Science

We often get asked by our life science and biotech clients how to calculate return on investment (ROI) for social media activities. Sometimes we are surprised, because the equation is the same as for any marketing activity, and the metrics are often easier to measure than with traditional tactics. We’ve realized, however, that the question is broader than this, and that life science companies want to see the connection between social media activities and their bottom line. We’ll address both concepts in this blog post, and would like to know your thoughts as well. Like many other ideas that are perceived as being new, social media can indeed be viewed as a new marketing tool, but we arrived at it as a natural progression, and life science companies are a great example. Thus, some of the guidelines we’ve outlined below will be familiar to you, some will be new, and we hope it helps you understand the process of determining ROI for social media in the life sciences. Establish a baseline. As with traditional marketing, you need to know where you’re starting in order to make sure your marketing is helping you to reach your goals. Several of the metrics […]

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Picture This: Finding & Modifying Images for Blog Posts

Picture This: Finding & Modifying Images for Blog Posts

Throughout my career I’ve had the need to either generate or find images to communicate science, and I actually enjoy it quite a bit. I thought it might be useful to others to provide a summary of resources. Finding and creating expressive images often inspires my blog writing, and it may help you as well. Besides helping you to illustrate your point, images get your posts recognized more easily on Facebook and other third party applications, and some blog themes work best if each post has an image. Image Sources. Surprisingly, there are several good sources for very affordable (as little as $1), high quality images, see the table below for a listing. The easiest images to use are those which are royalty free which means you just pay one price for the image and can use it indefinitely in accordance with the guidelines provided on the site. Another option is to download images from sites such as Flickr which offer users a Creative Commons (CC) license. This license allows you to use the image for free as long as you credit the account that it came from–here is a nice example using and crediting Flickr images under the CC […]

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