Posts Tagged ‘publishing’

Why You Should Be Blogging

Yes, I have a very large social media soap box, which I climb upon often to preach. One of the reasons I’m so passionate about talking about it is that it has many benefits that we reap daily. Also, unless you participate in it, it is difficult to understand why it is so powerful. Blogging is one activity that has clear benefits for a business, and we’ve outlined some of the most important ones below. Opportunity. Comprendia realized this benefit almost immediately after setting up our blog in June 2008. I was invited to blog for the Biotechnology Industry Organization (BIO) at the meeting soon afterward, and was also asked in 2009. From these great opportunities for exposure, to regularly receiving complimentary conference admittance, to having a good reason to talk to everyone from prospective clients to famous scientists, we’ve reaped many rewards from our blog. Website SEO (Search Engine Optimization). I recently talked to someone at a biotech company who was puzzled by the fact that content on their blog was ranked higher in web searches than their website pages. Why does this happen? Search engines love blogs and tend towards ranking their posts higher than other content. Now, […]

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