Posts Tagged ‘publications’

Your Guide To Thriving In The Life Science Content ‘Matrix’

Your Guide To Thriving In The Life Science Content 'Matrix'

By now the phrase “content is king” is a cliché but it summarizes an increasingly vital concept that in order to attract customers companies must provide content that appeals to them. Web content management systems (CMSs), myriad online media tools, and the wealth of life science resources available represent an amazing opportunity to leverage materials such as scientific publications, news, and applications. However, it can also be daunting to live in the “content matrix” as companies might not know how to best to create, use and repurpose materials for today’s digital-focused world. By treating this matrix as such and realizing the relationships between the items in your marketing mix, you can get the most out of your efforts. Here we outline the process we both use and suggest to our clients. Set up RSS feeds. First you’ll need to review the content available on the web for several reasons: to develop a niche for your own content, to find materials to share or review, and to connect with the digital influencers in your area. We’d suggest you start with Google Alerts and also look for blogs of interest on sites such as ResearchBlogging and ScienceSeeker. Normally we’d then suggest that […]

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What Is A Scientific Social Network? 6 Thriving and Inspiring Examples

What Is A Scientific Social Network? 6 Thriving and Inspiring Examples

A recent article from the Huffington Post states that social networks for scientists won’t work because there is no incentive from a career perspective. The piece focuses on ResearchGate and takes a stab at the Economist’s article about the community. Here at Comprendia, we’ve never advocated that Facebook should be recreated for scientists, as there are 700,000+ life science graduates in the US already using the application,* and they are likely already connected there to lab mates and colleagues. Rather, we should broaden our idea of the ‘social network’ to include any online community of scientists, not just those which are similar to Facebook. The value of social networks for scientists lies in faster access to information relevant to their research and the communities that are made more available by new tools. Here are 6 successful examples which can be used to understand scientific social communities. Facebook Pages & LinkedIn Groups. Scientists have used mailing lists and forums for years. Facebook pages and LinkedIn groups are a ‘2.0’ version of them with the benefits of centralization and easier access to participants. Life science companies, most notably Life Technologies, have fostered social networks in the form of Facebook pages centered on […]

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#ls_chat 10/26/2011 Online Resources for Life Scientists

Problems? View on Storify. View the story “#ls_chat 10/26/2011 Online Resources for Life Scientists” on Storify]

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