Posts Tagged ‘presentation’

New Media Marketing: Resources, Risks, and Rewards: Presentation to UCSD Rady MBA Students

New Media Marketing: Resources, Risks, and Rewards from Mary Canady

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Chance Favors The Prepared Network: My Discussion With Life Scientists About Finding ‘Career Happiness’

Chance Favors The Prepared Network View another webinar from Mary Canady Here’s a presentation I gave at the University of Minnesota about networking, including audio. I got great rapport from the grad students and they are hungry to network! We thought it would be great if companies or organizations sponsored networking events, seems like a win-win for all, and we do it in San Diego successfully. Let us know if you’re interested in holding events in your region!

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How To Host A Life Science Webinar

One of the most exciting aspects of our work is developing new ways for our clients to engage their customers. We’ve recently had great success helping our client Emerald BioStructures create a new drug discovery webinar series which has increased their visibility and generated high quality leads. We’d like to share some of the key elements for success we’ve found for life science webinars. Think ‘howto,’ not capabilities. Your company has a lot of know-how that can be shared without exposing proprietary information. Your goal for a webinar series is to position your company as an expert on a topic, and your viewers can either choose to work with you or to DIY the project. Either way, you will have formed a relationship with them as the ‘go to’ company on the topic, and the DIYers might change their minds later. You can start with an existing capabilities presentation, but change it significantly to point out the tips and tricks you used to make projects successful. Think about a presentation that YOU would take time out of your busy day to watch. If you’re having trouble deciding what to cover, look at your web analytics and see what resources are […]

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