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Posts Tagged ‘planning’

SlideShare: Life Science Marketing Survey 2012

Life science marketing survey 2012 from Mary Canady View the related workshop webinar: comprendia.com/2012workshop

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Life Science Marketing On A Shoestring Budget

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2012 Life Science Marketing Planning Guide: Events, Media Kits & Contacts

2012 Life Science Marketing Planning Guide: Events, Media Kits & Contacts

It’s time to start life science marketing planning for the next year, and we’d like to help you get the most out of your budget with this guide. We’ll assume that the Mayans are wrong and that the world won’t end, at least not before Q4. We’ve updated our life science event planning calendar which has 2012 conference and relevant due dates to help you get abstracts and other items in on time, especially if you add the google calendar to yours so you’ll get reminders. In addition, we’ve added the official Twitter hashtag for each event (where available) so you can track them (see our guide to life science hashtags to learn more). Life Science Event Listings Comprendia Life Science Events: Comprendia or Google http://bit.ly/lifescievents Allconferences.com (Biotech) Nature Events Page Macdougall Biomedical Communications 2011-2012 Conference Calendar Fierce Biotech Events Biocompare Life Science Events Cell Press (+mini social network) Drug Discovery News Events Calendar Lab Roots Events Page (social network) BIOCOM Events Calendar Below is our list of life science media kits and editorial calendars. Marketers use them to plan their tactical schedules, see our life science marketing plan series for more details. We’d hoped to find more of the […]

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My 24 Hours Unplugged: What We Can Learn About Life Science Business Planning

There have been reports that have been coming out lately showing that multitasking, an activity often exacerbated by the internet and social media, can be less effective, shorten our attention spans and even affect our relationships. Recently I went to some conference presentations and noticed a difference in my attention span–that nagging feeling that I’m missing information, having to tell myself “you can only check your phone once every 15 minutes.” I decided to go cold turkey for a day–no internet, period. Granted, it was a Sunday, but I gained some insights relevant to life science business planning that i’d like to share. I started at 7 p.m. Saturday, announcing to the Twitterverse that they should expect to not hear from me for 24 hours. Shortly after I signed off I realized I promised to make a dish the next morning for which I did not have the recipe…get out the old cookbooks! Lesson one was that I rediscovered the usefulness of browsing. I have about 40 cookbooks, several I have forgotten about, and I reacquainted myself with some of them and some recipes I would never have found via a Google search. When we rely on what we think […]

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Everything You Need For 2011 Life Science Planning

Are you a life scientist or marketer planning for 2011? Below, we list resources for you, including a Google calendar which you can add to yours with reminders for major conferences and their due dates for abstracts, etc. We’ve also included editorial calendars and media kits for traditional publications. We’d also like to help marketers learn how to support ’2.0′ publications like blogs and wikis, and we’re working on that, stay tuned! Life Science Conferences Comprendia Life Science Events: Comprendia or Google http://bit.ly/lifescievents Allconferences.com (Biotech) MacDougal Biomedical Communications Calendar (PDF) Genetic Engineering News Calendar Biocompare Cell Press (+mini social network) Here is our list of life science media kits and editorial calendars. Marketers use them to plan their tactical schedules. Life Science Media Kits, Editorial Calendars & Contacts Journal/Media Media Kit/Editorial Calendar Contact Nature Media Kits Sales The Scientist 2011 Media Kit & Editorial Calendar Sales Genetic Engineering News 2011 Editorial Calendar, 2011 Media Kit (PDF) (See last page of Media Kit) C&EN Uber Media Schedule/Editorial Calendar Page Sales Biocompare Advertising Opportunities (Same) Elsevier/Cell Press 2010 Media Kit Sales Science 2011 Media Kit and Editorial Calendar Sales To share this post easily cut and paste: Everything You Need For 2011 […]

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The Life Science Marketing Plan, Part 1: What Is It And Why Do I Need One?

The Life Science Marketing Plan, Part 1: What Is It And Why Do I Need One?

We talk a lot about social media on this blog, and are of course strong proponents of its utilization for life science and biotech companies. One of the aspects we like about it is that the basics of traditional marketing planning are also the cornerstones of social media planning. For this series of posts, we’ll go back to basics and explore traditional marketing plans–beginning with their ‘raison d’etre’ to the details of developing one. We see marketing plans as a journey in which you learn along the way, and we’ll provide one ‘piece’ of the map in each of these posts, helping you to see the big picture by the end of this series. What is a marketing plan? Marketing plans can be centered around a product, product line, brand, or small company. My experience has been that they are developed early in the fourth quarter preceding the fiscal year they describe. While they can be discussed by a team, normally I’ve seen one person taking the lead in writing the document–of course this is dependent on the scope of the plan. Input can come from anywhere, but the marketing group and the management should own them and have the […]

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Life Sciences: Planning for 2010

It’s December and 2010 is within reach! We thought we’d provide some resources for life scientists and marketers. We’ve listed conferences on our calendar, be sure to bookmark it. Are we missing your favorite conference? Let us know and we’ll add it. Also, we’ve listed some uber life science event calendars, including the Cell Press calendar where you can let them know you’re attending and connect with others who’ll be there! Great idea. Below that, we’ve got listings for media kits for life science marketers. Again, let us know if we’re missing any information, and have fun planning for 2010! Life Science Conferences http://comprendia.com/calendar Allconferences.com (Biotech) MacDougal Biomedical Communications Calendar Genetic Engineering News Calendar Biocompare Cell Press (+mini social network) Here is our list of life science media kits. Marketers use them to plan their tactical schedules. Unfortunately, many are 2009 versions, and don’t list prices, but we’ve included contacts for you to get the most up to date information. Life Science Media Kits & Contacts Journal/Media Media Kit/Editorial Calendar Contact Nature Media Kits (2009) Sales The Scientist 2010 Media Kit & Editorial Calendar Sales Genetic Engineering News 2010 Editorial Calendar, 2009 Media Kit (See last page of Media Kit) […]

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