Posts Tagged ‘marketing plan’

Budgeting for Social Media in Your 2010 Life Science Marketing Plans

You are likely in the throes of determining your 2010 marketing plans and budgets. How should you budget for social media? We’ve been asked this a few times and thought we’d give you some guidelines (of course we have ulterior motives because we want you to have a budget for Comprendia’s services, but as long as we’re clear on that ;). Here are some guidelines for budgeting for social media in your life science marketing plans. Social media takes time to cultivate, and there is every indication that customers now expect to be engaged with these tools, so why not get started now? Here are the items we think you should consider adding, increasing, or adjusting in your 2010 budget: Web 2.0 Upgrades. We’ve written about life science companies and social media, and many of you are just getting started in this area. One of the first steps is to move towards a more dynamic, engaging website. What does this mean? Think about websites like and Facebook, which give users a customized experience when they visit your site. Invitrogen now has user ratings for products, similar to Amazon. Don’t think that you have to jump in with both feet, […]

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Comprendia Adds Social Media Capabilities

If you’ve been following our Biotechnology Marketing 101 blog, you likely know that we are ‘in the know’ about social media. We’ve used it to grow our own company and the San Diego Biotechnology Network, and we’ll be featuring our work with other companies soon. Check out our Social Media Capabilities page to learn more and to get started!

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