Posts Tagged ‘linkedin’

How To Leverage Life Science Social Media in Ten Minutes a Day

We hear from life science marketers that they ‘don’t have time’ for social media. We think that for many reasons, they should ‘make’ time, as the benefits are far reaching, from reinforcing your brand to getting input on product development. However, we are realistic and know that integrating these habits into your routine will take time, so we’ve created this list that will help you to leverage life science social media by spending just ten minutes a day. Set up custom RSS feeds. We’ve talked about the power of RSS feeds to deliver customized content from all over the internet, from research publications to company websites to blogs. Set up RSS feeds and use the information to tweet or blog about, as well as to stay on top of what is going on in your industry and with your customers. You can browse this content from an RSS reader or set up customized emails. Need help? We can set up a customized feed and daily emails for you quickly and affordably, check out this example of a drug discovery blogs RSS we set up. We’ll set it up for you, adjust it if necessary, and give you all the information […]

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Comprendia Announces Social Media Workshop 2 Webinar and Training

Comprendia is dedicated to improving communication in life science and biotechnology, and towards that end we are big proponents of social media. Our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications interactive webinar will take place July 28th from 8 a.m.-12 p.m. Pacific Time. During this four hour workshop, you’ll learn how to build web 2.0 applications including blogs, forums, wikis, and how to generate meaningful content for life scientists. For each strategy or application, you’ll learn the 4 B’s crucial to attracting scientists and achieving a good ROI: the Basics, Benefits, Best Practices, and Biotech Examples. Register here or contact us if you’re interested in a private or customized version of the workshop. We also offer training for social media applications such as Twitter, WordPress, LinkedIn, and Facebook, check out our Social Media Training and Workshops page for more information. We can also customize the training for your business, contact us for more information.

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Social Media for Life Science and Biotechnology Workshop, Part 1: Get Started With Industry-Specific Strategies and Tools

How can life science and biotechnology companies leverage social media to increase visibility, generate more leads, and ultimately improve sales or the value of the company? Comprendia is the recognized leader in understanding how to develop and implement social media strategies tailored to life science and biotechnology companies. Check out our Biotechnology Marketing 101 Blog for more details. There are myriad online social media resources and agencies, but this workshop is the only resource that will provide you with strategies backed by real examples and designed to help you launch campaigns that will work with your life science customers. In this 4 hour hands-on workshop we’ll answer these questions, giving real examples and materials to help you jump start social media campaigns for your company: Which applications and themes work with scientists or biotech professionals? How do I integrate social media with existing marketing strategies and tactics? What is the return on investment (ROI) for social media, and how do I maximize it? How do I get buy-in from the management and motivate my team to participate? We’ll have wifi so you can bring your computer, ask lots of questions, and head back to the office ready to get started. […]

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Help Yourself!

At least four times this week I’ve been asked by someone for help and I’ve politely declined. It’s true that I have a large network and knowledge that comes from years of experience in the industry, and do help people quite a bit. However, I see many people who don’t realize how much they can achieve on their own these days, and think that in some cases it’s better in the long run to show them how and why they should take more initiative. Here’s a short list of the benefits of ‘helping yourself,’ with examples of the many ways we are all more empowered now. Notoriety. Often people ask ‘can you post this news on your LinkedIn group,’ not realizing that they can post it themselves. What’s the benefit for them to post it? If the news is interesting and relevant to the group, they’ll get some ‘good karma’ from group members for pointing out something useful, and expand their reach. Regardless of your motives, being more well known is a benefit (with the exception of those in the witness protecion program ;). Opportunity. Together with Notoriety, much opportunity comes when you help yourself. Take the example of posting […]

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Getting Your Team ‘LinkedIn’ For Free Advertising

I’m realizing that almost every one of my post starts with ‘you may know that I’m a fan of’ and this is no exception. This post is about LinkedIn, which I absolutely love. I’ve built a great network and created groups, I keep in touch with colleagues and let them know what I’m up to. The result is that this ‘soft sell’ keeps me on peoples’ minds, so that when they need my services, hopefully Comprendia comes to mind. I started to think about how my clients could benefit if they started encouraging their marketing, business development, or even R&D team members to ‘work’ LinkedIn as much as I do. Most of your customers are likely on LinkedIn, why not encourage your team to engage them there? Think about the potential for spreading the word and getting leads if everyone in your team participated. Here are some tips to guide and motivate your group. Understand the ABC’s There are many great resources to help you understand LinkedIn–see this overview, this video, and this blog that provides excellent LinkedIn advice. One of the most important things to understand, which we’ll cover in the last point, is that your team should always […]

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Your Network: Are You Connecting, or Collecting?

Yes, I am a networking and social media zealot. You name it, I’m doing it, or it’s on my list of things to do. I estimate that through LinkedIn, Twitter, and the SDBN, my personal social media reach is around 5,000, meaning that I can apprise that many biotechnology professionals of a relevant message quickly. While this network is very valuable to me, and the number is obviously significant, we all need to keep in mind that our networks are made of real people that we should connect with, not items that we should simply collect, assigning too much significance to the numbers. Your network is made of people who are likely doing interesting things every day, why not connect with them as often as possible? You never know when a new opportunity will result for both of you. In addition, you’ll stay on top of what is happening in your industry, which benefits you in many ways. While it’s true that your knowledge will be directly proportional to the size of your network, the quality of your contacts should be foremost. Building a relevant, quality network will help you to stay connected, as you’ll find that you have more […]

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Are You a Social Media Goofus, or Gallant?

If you grew up in the US, you likely remember two characters from Highlights magazine (often found in doctor office waiting rooms) who helped us learn manners. The cartoons would describe a situation and how the fictitious boy Goofus and Gallant would respond. We’d learn to follow Gallant’s example and not Goofus’. Being involved in social media, and moderating a few LinkedIn groups, I’ve seen several of each (but I won’t be a Goofus and call out the missteps). As we discussed at the SDBN Social Media for Scientists event, it’s all about ‘paying it forward,’ and while this may seem counterintuitive, you’ll see after looking through the examples below, that you gain much more in the end by viewing it this way. Let’s see how Goofus and Gallant react to the world of Social Media….(can you almost smell the doctor’s office waiting room?) Goofus and Gallant Take on Social Media Goofus Gallant On Twitter, Goofus posts only items that will benefit him, and does not engage with others. On Twitter, Gallant posts useful resources, answers others’ questions, and has frequent conversations with others, often learning in the process. On LinkedIn, Goofus posts frequent, self-serving items to large groups, and […]

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Our first promotional item!

OK, maybe we’re getting a little too excited about this, but we’ve just ordered our first promotional item, USB drives branded with our logo (we’re excited because it’s kind of like the first dollar we made, or at least we’re telling ourselves that’s why we’re excited). We plan to load them with a presentation from our Marketing 101 series, and give them out at our San Diego Biotechnology Network Event Nov. 11th. Show up and you’ll get one! p.s. if you REALLY like our logo, you can order merchandise (at cost–we don’t make any money off them) at Cafe Press: http://cafepress.com/comprendia

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Biotech and Social Media, Part I

You’ve surely noticed it in other areas–the news is chock full of stories about how businesses are using social media to get ahead. What about using social media in the biotechnology or life sciences industry to help your business to grow? Well, there is good news and bad news. The bad news is that Biotech’s presence is lagging behind other industries in most social media. Searching “biotech” in Facebook and Twitter gives a small number of results compared to other industries, and most of the bookmarking sites don’t even have a biotechnology category (we’ll define these media below). The good news is that now is the time to get active in this media, so that you can get traction now before the competition discovers how useful it is. Besides further engaging your customers (a la Web 2.0), you can also use it to increase your web traffic by improving your search engine ranking. We plan to publish several blog articles in our Marketing 101™ series on using social media to grow your business. Social media can be described as split up into the 4 C’s: Context, Contacts, Communication, and Collaboration. There is a broad range of applications and a lot […]

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Bio 2008: Post-conference Networking

OK, you collected a TON of business cards at BIO, now what? Get the most out of your BIO 2008 attendance with careful follow up: First, keep the business cards as they were originally collected (mine are in groups according to the days I spoke to the people) and write any additional notes on the back of each card soon, while it’s still fresh in your mind. You might even want to write down when and where you talked to the person, so that you can refer to it during your initial contact with them. Think about your strategy for following up, and organize the business cards accordingly. Are there some contacts you feel that are more pressing than the others? Did you make several different types of contacts? The categorization will be specific to your objectives for the conference. Also consider whether any upcoming business trips would be merited. For example, if you made many contacts in Boston, you can tentatively plan a trip there, and mention it in the email to your new Boston contacts. Before emailing to your new contacts, make sure that your email signature contains all of the information needed to contact you, as well […]

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