Posts Tagged ‘linkedin’

Video Bytes: Demos and ‘How To’ Resources for Life Science Marketing & Social Media 3/27/2011

Welcome to the first in our series of Video Bytes, Demos and ‘How To’ Resources for Life Science Marketing & Social Media. You may be familiar with our Sound Bytes which are links and tips along the same theme, we’re adding videos to help show you how you learn how to use online applications to better reach your goals. Our first video is about the recent changes to the LinkedIn interface, and how to contact users who are in your groups. Sign up for Comprendia blog email updates to get our demos and how to videos delivered to your inbox, and subscribe to our YouTube channel. To share this post easily cut and paste: Video Bytes: Demos and ‘How To’ Resources for Life Science Marketing & Social Media 3/27/2011 http://bit.ly/vidbytes0327

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Are You Following The Golden Rule of E-Marketing and Social Media?

These days there are many ways that a life science company can reach out to researchers, which is great. You likely don’t just have one list of contacts in your CRM, you’ve got employees using LinkedIn, Twitter, etc. With this added flexibility comes new questions regarding how to make contact that is welcomed. We like to use the golden rule, in other words, do unto others as you’d have done to you. Here are some examples of what we consider to be breaking the golden rule, illustrating why it is a simple and effective guideline for many different situations. Unsolicited newsletter opt in. I was recently signed up for a newsletter simply because I’d exchanged an email with someone that had nothing to do with their products. I hear this complaint often from colleagues, that they’ve been signed up for newsletters and resent the sender. Your newsletter recipients should request to be signed up, or you should match their interests closely and monitor unsubscribes closely. Don’t assume a contact is a lead, and remember a newsletter is a regular publication which carries more weight than just sending an email. No ‘unsubscribe’ on mass emails. Related to the last point, you […]

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A Networking Turkey? My LinkedIn Life Science Network Visualized

Recently a cool app for visualizing your primary LinkedIn network has been the talk of Twitter. Mine looks like the ‘hand turkeys’ kids draw around Thanksgiving, what does it mean? I’m not sure how useful it is beyond a curiosity of how your network grows. You can click on users and see who they’re connected to and get a feeling for their expertise, but you likely already know this information. See my insights below the image. My LinkedIn network visualization is labeled according to companies I’ve worked at or consulted with, and shows me things I was already aware of, and some new insights: Related companies (the middle fingers) are grouped together because, well, they’re related, and there is cross talk between them as far as personnel. All of the work I do or did here represented here is directly related to my training as an X-ray crystallographer (in a galaxy far, far, away). I’ve worked in the more general field of life science, and these companies are represented by the thumb and pinkie. My job at LIFE was in informatics, which is more related to the ‘finger’ companies closest to it, and my job at EMD was in signal […]

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Paying It Forward: Supporting The Best Free Small Business Tools We’ve Found

Recently there were rumors that the social bookmarking site Delicious, owned by Yahoo!, was being shuttered, the final story is not in but the latest post from Mashable indicates it will go under. It made me think about something I’ve been wanting to do for a long time. We’ve built Comprendia and the San Diego Biotechnology Network with the help of some great free or cheap tools. Here we list the best software and services and will, where appropriate, make contributions to them as we think it’s a good strategy to support them to ensure that they’re around for our business. WordPress. If we didn’t care so much about style, we’d put this item in font 48, and we can because our website is built on this powerful, versatile, and free platform. In 2008 creating a company website solely from WordPress was a bit of a novelty, but we went for it and there’s no looking back, and we created the SDBN and OCBN sites using this content management system (CMS). WordPress is a frequent topic here on our site and we hope that the posts are helpful. WordPress is completely open source and you can donate to the WordPress […]

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Getting More Out Of Your Life Science Network

© bmljenny on Flickr I was recently looking through my contacts for a specific reason and found many opportunities in other areas, and I also learned more about the status of my network on several levels. Our networks are becoming increasingly important for our professional success, present and future, and they are in a sense ‘living’ so we should tend to them regularly to keep them alive and thriving. I thought about the benefits of tending to my network periodically, say quarterly, and here are my suggestions for the process. Make a list of opportunity areas. Start by identifying all of the areas which you’re looking for opportunities or need growth in. For example, it could be prospecting for your own business or for your clients or colleagues. By now, you know it’s all about karma, so try to think of some ways you could help others. Also think about events that are coming up that you might meet someone at, topics you’d like to learn more about, and areas in which you’d like to improve your network. Make a list of contact lists. If you’re like me, your contacts don’t just exist in one application. Think about places like […]

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How To Get Great Results From An Email To (Almost) Anyone

How To Get Great Results From An Email To (Almost) Anyone

You may know that through our work at Comprendia or the San Diego Biotechnology Network that we often need to get in touch with people we don’t know well or at all, whether it’s finding a speaker for the SDBN, or doing business development for a client. We like to think we get pretty good results by following a few simple rules, which are listed below: Do your homework. We all get irritating emails every day, from all-out spam to people who clearly don’t understand our business or needs. These people didn’t do their homework, and whether they’re guessing that I need to spice up my love life or to optimize my website, it doesn’t matter, we ignore and are sometimes even offended by these messages. When it comes to ‘cold’ emailing, less is more: better to spend an hour researching a prospect and emailing them a thoughtful and personalized message than to blindly email 10 at a time, something we’ve warned about earlier. What’s in it for them? This is where many fail, and it’s funny because it’s so obvious when you’re on the other side. You need to give the person a benefit to the action you are […]

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Comprendia and Informex Announce Social Media Workshop September 21st

Comprendia has been invited to present a social media workshop for the chemical industry by Informex, the leading meeting place for buyers and sellers of high-value chemistry for a broad range of applications. Learn more from Informex’s press release about the social media webinar for the chemicals industry, and register here. If you’re interested in hiring Comprendia to train your group, see our life science social media training and workshop opportunities.

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Social Media for Life Science and Biotechnology Workshop 3: The Rule of 3’s for 3rd Party Applications

You’ve put together your overall life science social media strategy (if not, see Workshop 1 and our other social media training) and it includes third party applications such as Twitter, LinkedIn, Facebook, and YouTube. How do you use these applications to reach out to your customers effectively? The applications are all different, requiring individual strategies, tactics, and methods for determining metrics. Join us August 31st in San Diego or via the web to learn the ‘Rule of 3’s’ for third party social media, and you’ll start reaching out to your customers like never before (almost like a 3D movie, you could say). In this four hour interactive workshop, offered in San Diego and via webinar, you will learn everything you need to know to implement campaigns on Twitter, LinkedIn, Facebook, and YouTube, including: Strategies What strategies and themes work with life scientists? Which third party social media applications are my customers using, and how do I target them there? How do I fulfill corporate goals and provide value at the same time? Tactics How can I get the most out of my time spent on 3rd party social media? What are the best tips and tools for each application? Where […]

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Privacy is the New Black

Lately I’ve been disturbed, and frankly quite irritated, by a trend in which more individuals, either acting on their own or on behalf of their company, frequently send personal email blasts with no easy way to opt out. These individuals are likely empowered by new tools such as LinkedIn and customer relationship management (CRM) software, which make it easy to send emails to a large set of contacts. However, this practice can be damaging to you and your company, and I’d like to point out the reasons you should think twice before sending personal email blasts. Violation of your company’s privacy policy. Having been in the marketing departments of large companies, I appreciate that privacy is a serious issue. I heard a story reminiscent of the “Hatfield and McCoys” family feud where someone harassed a neighbor by signing them up online to be mailed hundreds of catalogs. Because it is now so easy to find and abuse personal contact information, the federal government has realized the need for stronger online privacy regulations, you can learn more at the Better Business Bureau Online’s website. In California, every website which collects personal information requires a privacy policy, and if you are using […]

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