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Posts Tagged ‘life technologies’

Life Science Social Media: Getting Started, Part 2: Specific Resources

Life Science Social Media: Getting Started, Part 2: Specific Resources

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Improve Life Science Inbound Marketing Using These 10 Backlink Tactics

Improve Life Science Inbound Marketing Using These 10 Backlink Tactics

One of the most important factors search engines use to determine ranking for a website is the number and quality of other sites that link to them, so-called backlinks. Their rationale is that well established and respected information sources will be linked to by others and because they contain more relevant content. Search engines are smart, they don’t allow sites to gain from gaming the system, but there are many creative ways to get more backlinks. Here we describe ten examples which are relevant to improve life science inbound marketing. First, let’s review some of the basics. A backlink is the same as an incoming link, and it is simply a web page hyperlink on text or an image to another site. For a text link, the anchor text is the string of words that are linked, and for a link on an image, alt tags in the html are used to describe the destination. For more details see this review of hyperlinks, and you can inspect the html for them on most internet browsers (for Firefox, use top menu Tools->Web Developer->Page Source). Search engines don’t treat all links equally, and this helps prevent gaming of the system. Links tagged […]

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Are 40% Of Life Science Company Facebook Page ‘Likes’ From Fake Users?

Facebook has been getting a lot of negative press recently, with a BBC report about fake users as well as this viral post from a company claiming that 80% of the ‘likes’ they acquired through advertising were not from real accounts. Should life science companies be concerned about this matter? Our analysis shows that it may be a issue for company pages which have grown quickly through advertising, with as much as 40% of the ‘likes’ being suspected fakes in our estimation. Here we give best practices for avoiding this problem. Facebook provides a few ‘back door’ ways of analyzing the likes for almost any page, and we should note that we do not know how accurate these numbers are. The purpose of this post is to encourage life science companies to review their own page statistics and advertising methodology. We started our analysis by looking at the top cities for the life science Facebook pages with the most likes (a full list of the pages can be found in the likes of the Comprendia Facebook page). The ‘Top City’ for most pages can be seen by clicking on the likes link directly below the ‘thumbs up’ image on the […]

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A Tale Of Two Twitters: The Secrets To One Life Science Company’s Conference Success

We monitor the Twitter status updates for every life science conference, and noticed something very curious about the number of these so-called Tweets for two recent conferences, the American Society for Cell Biology conference (ASCB) and the British Society for Immunology Congress (BSI). We found that although the ASCB meeting had about 8 times the number of attendees as BSI, the number of Tweets from the former is only slightly larger (~20% more for ASCB). Further analysis of the BSI Tweets showed a great effort by a life science company which generated a lot of buzz and more Twitter activity. Their campaign demonstrates five elements necessary to successfully engage life scientists at a conference and generate new leads, and we detail them below. Planning. At first we thought the large number of Tweets (per attendee) for the BSI conference might be a result of the conference organizers promoting Twitter, for example displaying the hashtag prominently on the website (the hashtag is a text identifier that begins with “#” appended to status updates related to the conference, e.g., #ASCB2011). However, we found that both the BSI and ASCB organizers did equally poorly in this aspect (sorry, the truth may hurt, they […]

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Life Science Facebook Engagement: Which Companies Are Creating ‘Contagious’ Pages?

Recently Facebook announced a new metric, ‘people talking about,’ would be available on the left sidebar of pages below the number of likes. The number shows how many people have interacted with the page by liking it, commenting, or sharing, and it is meant to show how active a page is. We used this number to do an analysis of around 45 life science companies on Facebook, helping us to understand which companies are successfully engaging life scientists, and why they are successful. Two charts are needed to fully understand the data, and you can also look at the raw data in the Google document. The first chart shows the number of ‘people talking about’ for each page, along with the percent engagement, or this number divided by the total number of ‘likes’ for a page. You can see that Life Technologies holds all five top spots for ‘people talking about’: Invitrogen, Applied BioSystems, Life Technologies, Molecular Probes Handbook Club, and GIBCO Cell Culture. We applaud them for their efforts, and have been tracking their activity, which helps us to understand what the numbers mean. The Invitrogen and Applied BioSystems pages were launched about six months ago, and we noticed […]

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 5/26/2011

Here’s our most recent playlist of links and tips for life science marketing and social media: Sigma updates website. Sigma Adrich has updated their website. It looks nice (except I think they need to be consistent with the red–it’s too light at the top) and time will tell whether life science researchers find it easier to use. The video about the new site shows 4-5 staff members describing the changes and excitement they have for it (frankly I’d rather just see the updates). The video is a bit over the top–did they really work with the ‘top designers in the world’? From the web 2.0 standpoint, they now have favorites and product reviews, which is great, and it looks to be iPad compatible. Social media is not prominently displayed–links are in gray at the bottom right. They indicate that it is the ‘first stage in their digital evolution.’ The sophisticated video makes me think of this post about every company needing to be a media company now. Is your company expanding its video production team? Tineye image search. This is cool. Ever see an image in an Ad, or get sent an image that someone in your group wants to […]

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A Picture is Worth 1K Words: Using Word Clouds for Life Science Marketing and Communication

Life Technologies Social Media Word Cloud made using the RSS Feed and Tagxedo (click to enlarge) Word or tag clouds are visualizations which help us to understand the meaning of an aggregate of text by correlating the size of the words with their prevalence in it. As the title suggests, the picture shown here describes the concept best. While the depictions are often correlated with blogs, twitter streams, and other social media, their utility extends beyond this area. In this post, we list several ways that life science companies can use word clouds to understand customers’ needs and adapt marketing and communication strategies to meet them. Analyzing Social Media Sentiment. For the life science marketer, comments made by life scientists on social media applications represent an ‘amorphous’ form of market research. Instead of direct questions being asked and answered, researchers give candid opinions about research areas, products, events, or anything else they want to talk about. As an example, check out the word cloud made from the Society for Neuroscience 2010 meeting tweets. From this cloud, you can see that important topics at the meeting were Glenn Close‘s talk, an article about spooky coloured auras (from a non-American author), and […]

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 11/2/2010

Here is our latest collection of links and tips for life science marketing and social media: Life Technologies’ New Look Someone could write a book about the different branding of Life Technologies throughout the years. To me, they were the first company to really bring a distinctive branding to life science products, and I think following them is important to learn about how companies can deal with the challenges of consolidation. Check out how they’re using the Life Technologies brand as an umbrella for the many company brands they represent. One former Invitrogen employee told me that it is reminiscent of IVGN’s early days. What do you think? It is also interesting in light of CEO Greg Lucier’s comments that the company will expand into the medical area in the next year. Will this new branding be used, or will they require more differentiation for this market? The Social Network. I just saw this movie about the genesis of Facebook and I’m ‘assigning’ it to anyone who is interested in creating social media applications for life scientists. While the movie tends to focus on the negatives of the early days of Facebook, it also shows how this application, which faced […]

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 10/14/2010

Here is our latest collection of links and tips for life science marketing and social media: Life Technologies launches Invitrogen Select, a publication alert aggregator. As we’ve talked about here, research publications are the ‘glue’ that tie life science researchers together, and LIFE is ingeniously tapping into this with it’s new Invitrogen Select website and service. Researchers can sign up for publication alerts in a variety of fields, and LIFE adds an unobtrusive text advertisement at the end of the publication titles. It’s a nice tool for researchers because it is difficult to set up Pubmed alerts which all appear in one email. How to build a social media cheat sheet for any topic. This is brilliant and self explanatory, I highly suggest doing it to become an expert on any life science topic and/or to generate content for your social media campaigns. If you don’t feel as though you have the time, check out our Custom RSS service, we can generate daily emails for you. The buzz is all about Quora right now… Quora is a site everyone’s talking about, it is a ‘clearing house’ of questions and answers for any topic. It looks like it will be good […]

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 10/01/2010

Here is our latest collection of links and tips for life science marketing and social media: Commentary on social media and science from David Bradley Where is social media for life scientists headed? Read thought leader David Bradley’s commentary on the subject, and also be sure to read Brian Krueger’s blog post as well. The importance of finding value is underlined, as well as the challenges at hand, and it will help you learn how your company can leverage social media to help and attract life scientists. Life Technologies launches the Molecular Probes Technology Network and the Protocol Exchange for transfection. Related to the first links, Life Technologies is dabbling in social media communities for life scientists with these new applications, which are focused around protocols and discussions. Will they gain traction? Time will tell, however the similar (from an application perspective) Stem Cell Network they launched a few months ago seems to be languishing. Do the networks meet our STIR Social Media system criteria, which we believe are needed for success? You decide! New Twitter launches…kind of… Twitter is launching a new web interface, which you can learn about in real time by following the #newtwitter hashtag. The interface […]

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