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Posts Tagged ‘life science’

Occupy Life Science? How Researchers Are Challenging the Status Quo And Why Companies Should Help

We’ve talked about the new media revolution, and how scientists are publishing more research and information online, while traditional printed publications are experiencing a downward trend. If you’ve been watching, there has been a concomitant movement to make research open access, meaning making published data free, as evidenced by the growth of journals such as the Public Library of Science. This movement is aimed at improving the progress of science by making more information available for faster discoveries. In addition, a group of researchers has taken a brilliant step towards controlling their destinies and begun to ‘crowdfund’ their research via an initiative called SciFund, soliciting funds from individuals to support their work. As researchers begin to ‘take charge’ of their future in these endeavors which are linked and perhaps similar to the Occupy Wall Street movement, life science tools providers can partner with them, benefiting all. Let’s list a few ways that the status quo limits life science companies. Funding for life science research, which directly affects the growth of tools providers, is determined by the federal government, and distributed via the peer reviewed grant process. Researchers carry out this research aided by products from life science companies and publish […]

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Introducing The Life Science Twitter Chat: Improving Communication Between Researchers and Companies

Comprendia’s mission is to improve communication in the life science industry, and a big part of this is opening up more of a dialog between companies and researchers. We think social media is a perfect venue for discussions, and are co-founding a biweekly life science chat on Twitter. Life scientists and company representatives can openly discuss issues important for advancing research through a better understanding of the challenges faced by each. Many life science companies have a presence on Twitter, but we see them mostly as being in broadcast mode, simply tweeting about products and promotions and not engaging with scientists. We were approached by one life scientist on twitter who wanted us to connect them with a company as their efforts to engage with them regarding a large equipment purchase had not been fruitful. With an email, we were able to connect them, but the process would have been much easier if the company had been available and responsive on Twitter. Life scientists have questions directly relating to existing products as well as ideas for new ones. Companies want to hear this information and ask questions about their performance and perception. A Twitter chat will bring the two sides […]

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Life Science Companies on Twitter: Who’s On Top?

Twitter is currently the most active area for life science companies in social media, we count around 170 accounts. For this analysis, we only count companies who deal primarily with non-FDA regulated products. While our survey earlier this year confirms Twitter as the top interest for marketers, we find that follow through isn’t always guaranteed. To highlight life science companies which are doing a great job on Twitter, we employed the influence tool Klout to rank them. Klout is an application which gives Twitter accounts a score according to how many followers they have and how much they engage with others on Twitter. It’s not perfect, but gives a good indication of the performance of a Twitterer. The life science companies on Twitter are shown in the ManyEyes bubble chart visualization above, and the largest circles have the top Klout. The colors represents Klout’s assessment of the performance of the Twitter account, and by viewing the chart on the ManyEyes site you can also color by the class they assign to each user, see a description of the Klout classes here. You can also access the data, and the top 10 Twitter accounts are shown below. I’d like to thank […]

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How Do Life Scientists Use Social Media?

Here’s a great video from Imperial College in which several life scientists discuss their interest in social media. Blogs, Twitter, Wikis and other on-line tools from John Conway on Vimeo. How can life science companies participate? Join us June 9th for our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications and find out! To share this post easily, cut and paste: How Do Life Scientists Use Social Media? http://bit.ly/iZ35ss

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Why Providing Value to Life Scientists is Now More Important Than Ever

You may know I was trained as a scientist and realized about ten years ago that combining this knowledge with marketing know-how could help me make what I hope are significant contributions to life science. Marketing gets a bad rap because it is used incorrectly by some, but its tenets are designed to help provide customers with items they need and want, and in the process advancing technology in many areas. One of the most basic ideas is that of value–professionally and personally, it is an excellent guideline for success. The picture for this post is from the Art Institute in Chicago–I knew immediately when I saw it that I wanted to write this post about it, as I think about the concept a lot. What is value? It is the simple answer to the question ‘what’s in it for me?’ that we’re programmed from birth to ask ourselves during many of the decisions we’re faced with. For life scientists, this often relates to saving time or achieving more meaningful results. Successful life science companies provide value to their customers, and also build a brand that has a very positive image. For product development, I think many life science companies […]

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How To Get More Life Science Followers on Twitter

Twitter is not just for breakfast any more. Life scientists and companies are using it to learn and share information, and there are likely a few thousand life scientists and more than 100 related companies using it. One of the really great things about twitter is that you can find connections based on the content they are tweeting, and you don’t need to know them to follow and vice versa. Whether you’re in marketing or do research, the value lies in following a good quantity of high quality life scientists, and having them follow you back, and here are some tips and tricks for achieving this goal. Follow more life science twitterers. We know purists who think that ‘if you tweet, followers will come,’ they want to grow ‘organically.’ However, if you look at the vast majority of twitterers, their number of followers is roughly equal to the number they follow. So, if you want 1000 followers, you’ll likely need to follow 1000 (and I think is the minimum number you need to get any real traction on Twitter). The good news is that there are many great ways to find life science twitterers, including: David Bradley’s Scientist Twibe–600 scientists […]

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Comprendia Announces Social Media Workshop 2 Webinar and Training

Comprendia is dedicated to improving communication in life science and biotechnology, and towards that end we are big proponents of social media. Our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications interactive webinar will take place July 28th from 8 a.m.-12 p.m. Pacific Time. During this four hour workshop, you’ll learn how to build web 2.0 applications including blogs, forums, wikis, and how to generate meaningful content for life scientists. For each strategy or application, you’ll learn the 4 B’s crucial to attracting scientists and achieving a good ROI: the Basics, Benefits, Best Practices, and Biotech Examples. Register here or contact us if you’re interested in a private or customized version of the workshop. We also offer training for social media applications such as Twitter, WordPress, LinkedIn, and Facebook, check out our Social Media Training and Workshops page for more information. We can also customize the training for your business, contact us for more information.

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New on SDBN Blog: Life Science Wikis

We’ve put together a list of life science wikis on the SDBN site. It’s a resource for life scientists, and also a great resource for life science companies to consider, and we found a nice example of a company who is using a wiki well. If you’d like to learn more about using a wiki, come to our June 22nd Social Media for Life Science and Biotechnology Workshop in San Diego, where we’ll cover the Basics, Benefits, Best Practices, and Biotech examples. Earlybird registration ends Wednesday, don’t be late! We’ll also be offering the workshop virtually and perhaps in your area soon, contact us for more details.

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Attracting Life Scientists and Maximizing ROI: Comprendia’s STIR Social Media System

A few months ago we did an analysis of life scientists’ utilization of social media applications, studied the applications ourselves, and published our findings. Based on this study, and our own experience, we’ve developed the STIR Social Media™ system which helps life science companies develop strategies and tactics which will both attract life scientists and maximize their return on investment (ROI). STIR is an acronym for the four attributes which social media applications and campaigns must achieve to succeed: Sticky, Transparent, Intuitive, and Resonating. In our workshops and on this blog, we’ve pointed out that life science companies have been utilizing strategies and tactics that are similar to those behind social media for decades. Social media is about ‘paying it forward’ and providing resources which go beyond self-promotion, see this blog post for some examples of life science companies who have been doing this for years. Social media involves taking these resources to the next level, and using all the web 2.0 tools available to engage scientists in a two-way conversation rather than broadcasting messages to them. This can be tricky, and based on our studies and experience, we’ve developed the STIR Social Media system to help, its four attributes […]

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Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications

Our first Social Media for Life Science and Biotechnology Workshop went over well, with IRL (in real life) and virtual sessions full of marketing and business development professionals eager to learn how to attract scientists and improve their return on investment with social media. When polled anonymously, 100% of attendees indicated that they would suggest the workshop to colleagues, and we continue to incorporate your feedback to make the workshops even better. In the first workshop we covered Comprendia’s STIR Social Media™ system which defines the four qualities needed for a successful campaign: Sticky, Transparent, Intuitive, and Resonating. We discussed in detail how social media is a natural extension of the activities life science companies have been engaged in for years, and that, as with all marketing, strategies must come before tactics. If you missed the IRL and virtual events, don’t despair, you can still order it on demand through the Comprendia website, and we highly suggest it before you attend the second workshop. The Workshop 1 webinar is roughly 3 hours long, and we’ll give you a ‘day pass’ in which you can watch it any time that day, and we’ll send you the printed presentation as a booklet […]

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