Posts Tagged ‘life science conference’

How To Help Your Life Science Organization Be More Strategic: A Cure For “Tactitis”

How To Help Your Life Science Organization Be More Strategic: A Cure For "Tactitis"

We’ve got to hand it to life science marketers. Many are entrepreneurs with a great product, while others have been successfully selling products on the internet for years, before it was so commonplace. Which type of preparation is more important for being successful in this environment, undergoing lengthy scientific training or learning marketing acumen with courses or a degree in business? As I was starting out in the field, I remember my boss telling me that a solid science degree is most important, as “marketing is easy to learn.” While I agree, I also find that there is a strong tendency in life science to eschew the formal discipline of marketing in favor of employing tactics which “have always worked” or “seem to work for others.” We have a name for this pervasive reliance on tactics, rather than a solid life science marketing strategy: Tactitis. Below we list the top ways to cure this ailment as well as ways to tactfully (get it?) respond to those in your organization who suffer from this devastating disease. Write a Marketing Plan. This advice may seem pedantic, but we run across many life science marketers who skip this important step. Creating a marketing […]

Read more

Meet Us at San Diego Life Science Conferences in 2014!

Meet Us at San Diego Life Science Conferences in 2014!

Every few years we hit the life science conference jackpot in San Diego, and 2014 is a banner year for us. Check out our calendar or the list below to see what events to see us at in late 2013 and 2014, and fill out the form below to schedule a meeting! We’d be happy to give you an in-person consultation on your marketing efforts. Conferences are a great time to schedule an event such as a workshop or happy hour, see our life science event planning service to see how we can work with you. In addition, you can leverage our extensive reach with the 10,000 members of the San Diego Biotechnology Network and get meetings with new clients with our business development services. Society for Neuroscience November 9-13 (2013) Society for Lab Automation & Screening January 18-22 American Association for Cancer Research April 5-9 Experimental Biology April 26-30 Biotechnology Industry Organization (BIO) June 23-26 Protein Society July 27-30 American Society for Human Genetics October 18-22 Sign up below, we’re looking forward to meeting with you! First Name(required) Last Name(required) Company(required) Email Address(required) At which San Diego conference(s) would you like to meet with us? SfN (2013) SLAS AACR […]

Read more