Posts Tagged ‘lead generation’

Successful Life Science Content Marketing: Comprendia’s Free Webinar November 14th 2013

The phrase “content is king” may have jumped the shark, due to its overuse, but the fact remains that life science companies must provide engaging content on their website and social media to attract and keep customers. We cover this topic often on our blog and are offering a free webinar November 14th 2013 to help you keep your calm, because creating good content is a natural progression of your existing marketing. In this 45 minute webinar, we’ll cover: Strategy: Developing content that is relevant to customers, relates to goals, and is straightforward to create Tactics: Creating an integrated plan which leverages content to generate leads and sales Logistics: Inspiring and managing content authors to create materials with limited time Repurposing: Using existing assets and putting procedures in place for reuse of future content The webinar is now on demand, access it and two free content marketing planning templates by filling out the form below: First Name(required) Last Name(required) Company(required) Email Address(required) I’m interested in scheduling a free consultation. Sign me up for your newsletter!   cforms contact form by delicious:days

Read more

Everyone Googles: How To Leverage The Tool All Life Scientists Use

Everyone Googles: How To Leverage The Tool All Life Scientists Use

Believe it or not, we still run into life science companies who haven’t drunk the social media Kool-Aid. In other words, they don’t think their customers use the applications and are not ready to commit to spending resources on them. My answer to them? Everyone Googles. New media has a profound affect on the results from the tool that most of us use daily to get everything from news to recipes. Life scientists are no different, and find technical information, publications, and information about products using Google. Here, we’ll show you 5 ways to capitalize on the pervasiveness of Google drive more traffic to your website and to make broader improvements to your marketing process. Simple Search Engine Optimization (SEO). There is a lot of low hanging fruit that we see many life science companies missing out of in terms of SEO. Surprisingly, it is left off of many web development projects. The web is full of quick guides, and here are our recommendations: Do keyword research and find the top terms people are searching for. Use the top keywords in the titles, content, and SEO summaries of each page. Always write for humans, not the search robots, as no […]

Read more

A Tale Of Two Twitters: The Secrets To One Life Science Company’s Conference Success

We monitor the Twitter status updates for every life science conference, and noticed something very curious about the number of these so-called Tweets for two recent conferences, the American Society for Cell Biology conference (ASCB) and the British Society for Immunology Congress (BSI). We found that although the ASCB meeting had about 8 times the number of attendees as BSI, the number of Tweets from the former is only slightly larger (~20% more for ASCB). Further analysis of the BSI Tweets showed a great effort by a life science company which generated a lot of buzz and more Twitter activity. Their campaign demonstrates five elements necessary to successfully engage life scientists at a conference and generate new leads, and we detail them below. Planning. At first we thought the large number of Tweets (per attendee) for the BSI conference might be a result of the conference organizers promoting Twitter, for example displaying the hashtag prominently on the website (the hashtag is a text identifier that begins with “#” appended to status updates related to the conference, e.g., #ASCB2011). However, we found that both the BSI and ASCB organizers did equally poorly in this aspect (sorry, the truth may hurt, they […]

Read more

How To Host A Life Science Webinar

One of the most exciting aspects of our work is developing new ways for our clients to engage their customers. We’ve recently had great success helping our client Emerald BioStructures create a new drug discovery webinar series which has increased their visibility and generated high quality leads. We’d like to share some of the key elements for success we’ve found for life science webinars. Think ‘howto,’ not capabilities. Your company has a lot of know-how that can be shared without exposing proprietary information. Your goal for a webinar series is to position your company as an expert on a topic, and your viewers can either choose to work with you or to DIY the project. Either way, you will have formed a relationship with them as the ‘go to’ company on the topic, and the DIYers might change their minds later. You can start with an existing capabilities presentation, but change it significantly to point out the tips and tricks you used to make projects successful. Think about a presentation that YOU would take time out of your busy day to watch. If you’re having trouble deciding what to cover, look at your web analytics and see what resources are […]

Read more

Video Bytes: Demos and ‘How To’ Resources for Life Science Marketing & Social Media 3/27/2011

Welcome to the first in our series of Video Bytes, Demos and ‘How To’ Resources for Life Science Marketing & Social Media. You may be familiar with our Sound Bytes which are links and tips along the same theme, we’re adding videos to help show you how you learn how to use online applications to better reach your goals. Our first video is about the recent changes to the LinkedIn interface, and how to contact users who are in your groups. Sign up for Comprendia blog email updates to get our demos and how to videos delivered to your inbox, and subscribe to our YouTube channel. To share this post easily cut and paste: Video Bytes: Demos and ‘How To’ Resources for Life Science Marketing & Social Media 3/27/2011 http://bit.ly/vidbytes0327

Read more

Getting Your Team ‘LinkedIn’ For Free Advertising

I’m realizing that almost every one of my post starts with ‘you may know that I’m a fan of’ and this is no exception. This post is about LinkedIn, which I absolutely love. I’ve built a great network and created groups, I keep in touch with colleagues and let them know what I’m up to. The result is that this ‘soft sell’ keeps me on peoples’ minds, so that when they need my services, hopefully Comprendia comes to mind. I started to think about how my clients could benefit if they started encouraging their marketing, business development, or even R&D team members to ‘work’ LinkedIn as much as I do. Most of your customers are likely on LinkedIn, why not encourage your team to engage them there? Think about the potential for spreading the word and getting leads if everyone in your team participated. Here are some tips to guide and motivate your group. Understand the ABC’s There are many great resources to help you understand LinkedIn–see this overview, this video, and this blog that provides excellent LinkedIn advice. One of the most important things to understand, which we’ll cover in the last point, is that your team should always […]

Read more