Posts Tagged ‘infographic’

Understand Life Science Customers Better With Do-It-Yourself Infographics

Previously we talked about creating personas and avatars to help life science marketers understand the people who buy their company’s products. Personas are descriptions of customers which help in understanding their likes, dislikes, and needs. Infographics are images which use visual elements to depict data, and by using them for personas, they provide an easy reference guide for your team to use for everything from product development to content generation. Here, we show you how to use an online tool and our template to create an infographic persona for your life science customers. We found an application called Easel.ly in beta form and were happy to learn that the company is from our hometown, San Diego. We should mention that it was evident that the tool is in its early phase as there are several glitches. The tool allows you to place their graphics or your own and resize, place, and color them. We wanted more options, such as the ability to create graphs, more fonts and more colors, but we were able to create a simple infographic which also serves as a template. We created a generic and fictitious profile for a set of customers for life science consumables […]

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 10/01/2010

Here is our latest collection of links and tips for life science marketing and social media: Commentary on social media and science from David Bradley Where is social media for life scientists headed? Read thought leader David Bradley’s commentary on the subject, and also be sure to read Brian Krueger’s blog post as well. The importance of finding value is underlined, as well as the challenges at hand, and it will help you learn how your company can leverage social media to help and attract life scientists. Life Technologies launches the Molecular Probes Technology Network and the Protocol Exchange for transfection. Related to the first links, Life Technologies is dabbling in social media communities for life scientists with these new applications, which are focused around protocols and discussions. Will they gain traction? Time will tell, however the similar (from an application perspective) Stem Cell Network they launched a few months ago seems to be languishing. Do the networks meet our STIR Social Media system criteria, which we believe are needed for success? You decide! New Twitter launches…kind of… Twitter is launching a new web interface, which you can learn about in real time by following the #newtwitter hashtag. The interface […]

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