Posts Tagged ‘imagery’

5 Lessons Life Science Marketers Can Learn From Presidential Campaigns

I watched President Obama’s speech last night and was amazed by his presence and vision, and since 2008 I’ve been following him through various channels such as email, Twitter, and Facebook. Indeed, his 2008 campaign strategy was covered in Seth Godin’s ‘Tribes’ book and is a great example of using digital media to engage and enlist followers. Regardless of the outcome of the 2012 election, the activities of both candidates are worth studying with an eye towards life science marketing, and we review the most important lessons here. Messaging is important. By now you all know three words that the Obama campaign have used to brand their last two campaigns: Hope, Change, and Forward. Hmmmm, what are the messages of the other candidates? I can’t remember them. Identifying succinct messaging is vital for branding your company and products to your customer, helping all employees communicate a consistent message. Read twice, publish once. Mitt Romney’s campaign was lampooned for having 3 copy editing errors in a space of a few weeks. Obviously, these mistakes reflect negatively on the campaign, especially when the opposition gets wind of them. While your biggest competitor is unlikely to point out your errors, it still affects […]

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5 Creative Ways To Use Images for Online Life Science Marketing

5 Creative Ways To Use Images for Online Life Science Marketing

We live in an age where creating high quality images is straightforward and necessary to compete with the plethora of online media available. Facebook’s recent purchase of the image sharing application Instagram for $1 billion underlines the growing importance of images to web users. Images serve to get readers’ attention, to form a stronger connection with them, and to make content more likely to be shared. We’ve found five excellent examples cleverly using online images to promote brands, events, and even researchers, which are described below. Customized Photos. Integrated DNA Technologies (IDT) recently did a fun promotion at recent conferences. They took photos of researchers and put them in a template which made it look like they were on the cover of Nature or Science. They provided a printout and electronic copy for researchers to share, as well as posting them to a Tumblr blog. IDT took away the ‘activation energy barrier’ scientists might have in creating and posting a their own images by doing it for them. Additionally, they made a connection not only with the researchers in the photos, but with others who will identify with the pictures. Tumblr is a good choice because it is a favorite […]

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