Posts Tagged ‘howto’

Life Science Public Relations Guidelines: Top 5 Words To Leave Out Of Press Release Titles

Life Science Public Relations Guidelines: Top 5 Words To Leave Out Of Press Release Titles

I thoroughly agreed with Julie Wright from Wright On Communications when she wrote about the overuse of the word “excited” in press releases. As she puts it, if you’re “excited” about something, go tell your mom, don’t submit a press release. That got me thinking about other overused words in the titles of life science press releases, ones that point out that the item is not newsworthy. Today, everyone can easily send a press release, and that means that everybody does. We are all for you DIYing your life science public relations, and here we present the top 5 words you should avoid to get your press release noticed by journalists, search engines, and ultimately your audience. You may know that we founded and manage the San Diego Biotechnology Network, and we offer an automated news feed which appears on the website, Twitter, and email. In order to automate this feed, our tools must filter out press releases that are not newsworthy. To find the overused words, we created a word cloud using the titles of 1300 releases collected over the past 8 months, it is shown below. Several of the top words used in life science press release titles […]

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Life Science Social Media: Getting Started, Part 2: Specific Resources

Life Science Social Media: Getting Started, Part 2: Specific Resources

View on Storify. [View the story “Life Science Social Media: Getting Started, Part 2: Specific Resources” on Storify]

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How To Create A Printable, Customized Life Science Events Calendar

How To Create A Printable, Customized Life Science Events Calendar Read more

How To Use An iPad When It’s Not In Your DNA

Probably like many people in biotech, I’ve had a mixed history with computers, starting with Macs in academia, then moving to PCs at a company. I now find myself gravitating to Mac devices as the phone and tablet options appear to suit my needs better. Moving straight from a PC to an iPad has left me feeling as though I’m missing something, like there are tricks that Mac users have that I don’t know about. After testing different applications, I’ve been able to ‘catch up,’ to some extent, so I’m offering my iPad tips for PC users below. I would greatly appreciate any suggestions you have as well, please leave them in the comments below. Learn how to cut and paste. Just like in kindergarten, this is an important skill to learn on the iPad, and something that will drive you crazy when you first get it. The copying and pasting feature is done solely using the touchscreen and sometimes requires some finesse, I’ll point you to this video to show you the details. One thing that frustrates me to no end is that when I copy passwords from a document a space is sometimes added at the end, and […]

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Video Bytes 6.24.11: Monitor Life Science Topics on the Web In Real Time Using Google Alerts

Want more tips? Attend our Google Tools Workshop Webinar. To share this post easily cut and paste: Video Bytes 6.24.11: Monitor Life Science Topics on the Web In Real Time Using Google Alerts http://bit.ly/kIqfXr

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Calculating ROI for Social Media in Life Science

We often get asked by our life science and biotech clients how to calculate return on investment (ROI) for social media activities. Sometimes we are surprised, because the equation is the same as for any marketing activity, and the metrics are often easier to measure than with traditional tactics. We’ve realized, however, that the question is broader than this, and that life science companies want to see the connection between social media activities and their bottom line. We’ll address both concepts in this blog post, and would like to know your thoughts as well. Like many other ideas that are perceived as being new, social media can indeed be viewed as a new marketing tool, but we arrived at it as a natural progression, and life science companies are a great example. Thus, some of the guidelines we’ve outlined below will be familiar to you, some will be new, and we hope it helps you understand the process of determining ROI for social media in the life sciences. Establish a baseline. As with traditional marketing, you need to know where you’re starting in order to make sure your marketing is helping you to reach your goals. Several of the metrics […]

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