Posts Tagged ‘hiv’

Sound Bytes: Links and Tips For Life Science Marketing & Social Media 11/2/2010

Here is our latest collection of links and tips for life science marketing and social media: Life Technologies’ New Look Someone could write a book about the different branding of Life Technologies throughout the years. To me, they were the first company to really bring a distinctive branding to life science products, and I think following them is important to learn about how companies can deal with the challenges of consolidation. Check out how they’re using the Life Technologies brand as an umbrella for the many company brands they represent. One former Invitrogen employee told me that it is reminiscent of IVGN’s early days. What do you think? It is also interesting in light of CEO Greg Lucier’s comments that the company will expand into the medical area in the next year. Will this new branding be used, or will they require more differentiation for this market? The Social Network. I just saw this movie about the genesis of Facebook and I’m ‘assigning’ it to anyone who is interested in creating social media applications for life scientists. While the movie tends to focus on the negatives of the early days of Facebook, it also shows how this application, which faced […]

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