I’ll have to admit I got very irritated at a recent article on Scientific American’s (SciAm) new Food Matters blog about going on a “marketing diet” to lose weight, claiming that marketing is the root of the problem. As a consumer, mother of a teen, and follower of fast food critic Michael Pollan, I agree whole heartedly with the concept that in the US we are being barraged with advertisements for portions that are too large and that there is a big problem. However, putting the field of marketing to blame, rather than societal values, capitalism, or myriad other factors, is unfair. I take issue with the fact that a leading blog is sending a message to scientists that all marketing is evil, because this discipline has the potential to guide researchers to help themselves and the industry in many important ways. Let’s start out with some definitions and clarifications. In the SciAm article, the author refers negatively to the American Marketing Association’s (AMA) 2004 definition of marketing because it serves stakeholders: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the […]Read more →
Posts Tagged ‘Google’
You’ve heard that content is king when it comes to improving traffic to your website and generating leads or ‘converting’ visitors to paying customers. Relevant content will bring more people to your site through Google searches, and by engaging them they’re more likely to become customers. That’s great, how do life science companies find the time and material to add to their websites? As we’ve discussed before, life science companies have been generating great content for years, but it’s not always web-friendly. In this post, we list five great ways to add lead-generating content to your life science website. Having a blog is a great ‘catch all’ for this content, but you may find a way to work some of these items into your website without one. Webinars. As we’ve discussed, webinars are a great way to give leads useful information while at the same time introducing them to your capabilities. While you don’t want to give away the secrets to your success, your company has expertise that can be shared, resulting in a useful presentation which may lead some viewers to buy your products or hire you for services. Publication reviews. Many researchers are getting squeezed in different ways […]Read more →
A quick post regarding the hashtags and terms people are using to describe Google+, the new social network. We had problems deciding what to call the application in our recent post and decided to do an analysis, as we know that using the proper hashtag or term means more exposure. Using our social media monitoring tools, we did a ‘quick and dirty’ count of both the hashtags (terms prefixed with a “#”, used mostly on Twitter) and the terms used to describe the application. The charts are below, and you can see that #google+ and #googleplus are most popular hashtags, and Google+ and g+ are the terms used most often. Notice also that the volume for the terms is up to 40X that for the corresponding hashtag, and with the latter considered to be used for tips and by those who are more “serious” about a topic. Our suggestion? Stick with Google+ and #google+ but remember that the “+” is a special character and may be ‘lost in translation’ in cases such as RSS feeds, tags, etc. (e.g., notice that the “+”‘s have been removed from the permalink/URL when WordPress generated it from the title, and I am unable to […]Read more →
I’ll admit I was skeptical of Google+, the new social network from the search engine giant, because I knew Google had given up their previous attempts with their products Wave and Buzz, which were in a similar vein. However, it soon became apparent that Google+ was different in many ways, from the offerings to the way everyone was talking about it. What promise does it hold for life science? I think that there are many features of Google+ which researchers and companies will find useful, and that it may become very popular. Here are the reasons: Threaded discussions. Social media savvy life scientists really like Friendfeed, which allows for users to comment on posted items in targeted groups, resulting in relevant discussions which can be followed by all in the group. Currently, this is difficult with applications like Twitter. Friendfeed was bought by Facebook 2 years ago, and ever since then, the community has been worried about changes or the disappearance of the application. While Facebook has threaded discussion features, some life scientists dislike aspects of it and have eschewed it for various reasons, some of which are described below. The fact that Google+ has threaded conversations is big for […]Read more →
Want more tips? Attend our Google Tools Workshop Webinar. To share this post easily cut and paste: Video Bytes 6.24.11: Monitor Life Science Topics on the Web In Real Time Using Google Alerts http://bit.ly/kIqfXrRead more →
We’ve announced our Google Tools workshop webinar July 7th, and Workshop 2 is now available as a recording. Check out our workshops and training page for other offerings.Read more →
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