Posts Tagged ‘foursquare’

Comprendia’s Third Anniversary Jubilee, Win Up To $65!

Comprendia was founded in June of 2008, and we’ve had three great years. We’d like to thank our clients and supporters with what we think will be a fun way to give out 50 $15 prizes. We’re also giving an extra $50 to the person who refers the most people to the survey, so you can win up to $65! Here’s how you can win. We created an uber short survey for both life scientists and those who provide products to them. We’re going to challenge you a little and learn about what you like. There are two ways you can find the survey: Scan the QR code in this blog post, it will link directly to the survey. QR codes appear to be all the rage in marketing these days, but we’re not sure how many of you will go to the trouble to scan. To find a scanner, check out your phone’s app store. Once you start looking for QR codes, you’ll see them everywhere, and you’ll have the app to start scanning. Check in to the Comprendia 3rd Anniversary Jubilee event on Foursquare and the link can be found in the ‘Tips’ (if you live in San […]

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Four Ways Life Science Companies Can Leverage Foursquare for Branding, Leads, and Sales

Social media applications which track users’ locations are big news recently since Facebook Places launched, competing with Foursquare which has three million users. Many businesses are learning to leverage these applications, allowing users to learn about discounts and gain benefits for ‘checking in’ to their establishments online while they are visiting them. Even though life science companies do most of their business via the internet and mail, there are ways they could leverage these location-based applications. Below are our ideas for life science companies to use tools like Foursquare, and we hope it sparks some ideas for building their brands and obtaining leads and sales in new ways. Account Managers. Getting the sales team using location-based applications is perhaps the most straightforward way to take advantage of them. Account managers could check in while visiting large institutions or hot spots, offering prizes for customers who see their check ins online and find them. More generally, account managers could give prizes to those who check into institutions in their territory–the implications for lead generation are fantastic! What’s great about Foursquare is that from the login perspective, it’s an isolated application. In other words, employees don’t have to worry about mixing their […]

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