Posts Tagged ‘forum’

Beta Launch of Engaging Epigenetics Experts at American Association for Cancer Research Meeting #aacr

We’re very excited about our recent beta launch of a new web 2.0 resource for life science researchers at the American Association for Cancer Research Meeting (AACR) this week. Engaging Epigenetics Experts (E3) is being developed with New England Biolabs (NEB), leading provider of molecular biology solutions. We built the application using our STIR Social Media™ system to ensure that it will meet the needs of life science researchers and thus be adopted by them and grow. Epigenetics is a fast-growing, interdisciplinary field studying the way environment changes genetic information, and we created a Social Media Charter™ for NEB, working closely with them and benefiting from their knowledge of their customers and the science. In meeting the needs of epigenetics researchers, NEB will better be better positioned in this competitive market, and they’ll also gain from getting product development feedback from the researchers. We applaud NEB for having a long-range view of these new applications, and know that they will pay off soon. Our Social Media for Life Science and Biotechnology Workshop April 14th will describe the STIR Social Media system in detail, helping you to learn how to leverage these new tools effectively. To share this post easily cut […]

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How Does Web 2.0 Increase Life Science Product Sales?

Almost every life science company we talk to about web 2.0 and social media has the same question: what’s the return on investment (ROI)? We’ve discussed that the ROI equation for social media strategies and tactics is the same, but that the ‘expense’ and ‘payback’ calculations will likely be different. In this post, we’ll discuss two reports which show that web 2.0 sites have increased traffic and engagement, and that customers who are engaged buy more. Together, they present a strong argument that adding web 2.0 features can directly and positively impact a company’s sales. Web 2.0 sites are dynamic and interactive, and include sites which the user can add content to such as blogs, forums, and wikis. The first report we’ll discuss is titled ‘Traffic metrics and Web 2.0-ness‘ and it was published in Online Information Review from a group in Taiwan. They surveyed the online habits of about 1000 people and correlated metrics such as sites visited, page views per site, and duration per page on site with the degree of ‘Web 2.0-ness’ a website had. The researchers found a positive correlation between the Web 2.0-ness of a site and users’ understanding of its content and the number […]

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Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications

Our first Social Media for Life Science and Biotechnology Workshop went over well, with IRL (in real life) and virtual sessions full of marketing and business development professionals eager to learn how to attract scientists and improve their return on investment with social media. When polled anonymously, 100% of attendees indicated that they would suggest the workshop to colleagues, and we continue to incorporate your feedback to make the workshops even better. In the first workshop we covered Comprendia’s STIR Social Media™ system which defines the four qualities needed for a successful campaign: Sticky, Transparent, Intuitive, and Resonating. We discussed in detail how social media is a natural extension of the activities life science companies have been engaged in for years, and that, as with all marketing, strategies must come before tactics. If you missed the IRL and virtual events, don’t despair, you can still order it on demand through the Comprendia website, and we highly suggest it before you attend the second workshop. The Workshop 1 webinar is roughly 3 hours long, and we’ll give you a ‘day pass’ in which you can watch it any time that day, and we’ll send you the printed presentation as a booklet […]

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How I Spent My Summer Vacation

While vacationing, visiting family in coastal New Jersey (nicer than it sounds), I spent some time on the beach. A plane with a trailing banner flew by, advertising a product I still don’t remember. Ever the marketer, and never being the type who likes to zone out for hours on the beach, I started to think about this flavor of ‘broadcast’ advertising. The problems are multi-fold: 1. I didn’t have any clue what the product was 2. I had no idea how to follow up to learn more 3. Even if I did have a ‘burning desire’ to find out, I certainly forgot the name of the product by the time I got to the internet (ignore the fact that I had my blackberry and could have looked it up). What’s interesting is that this company probably paid $1-3K for this promotion (maybe more, as I learned that flying a plane with a banner is quite an art). What did they get in return? I’m sure they don’t even know–hard to determine a return on investment (ROI) on a media has no way of tracking. Instead, I think they should have hired college students to visit 4-5 beaches, and hand […]

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