Posts Tagged ‘email’

Anatomy Of A Perfect Email: 6 Ways To Leverage The Communication Tool To Improve Your Personal Brand

Each of us write many emails on any given workday, giving us an opportunity to make countless impressions, positive or negative, on the people who receive them. Emails not only serve to communicate a message, but they often remain on the recipients’ computers for months or even years. By adopting the simple suggestions we provide in this post from start to finish, and using our handy printable checklist, you will improve your email communications as well as your colleagues’ perceptions of you. Informative subject line. We all get too many emails, and often rely on the subject line to determine, well, the subject of the email. You undoubtedly have a topic in mind when composing an email, that’s a no brainer. However, if you’re like me, you also don’t want to send too many emails, so you may add a few facts and/or questions as well to an email you’re already sending. Before sending the email, consider adding these issues to the subject line, separated by commas. However, if you’re answering a question that was sent to you in an earlier email, you may want to consider not mixing the conversation thread and instead answering this query by replying to […]

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Are You Following The Golden Rule of E-Marketing and Social Media?

These days there are many ways that a life science company can reach out to researchers, which is great. You likely don’t just have one list of contacts in your CRM, you’ve got employees using LinkedIn, Twitter, etc. With this added flexibility comes new questions regarding how to make contact that is welcomed. We like to use the golden rule, in other words, do unto others as you’d have done to you. Here are some examples of what we consider to be breaking the golden rule, illustrating why it is a simple and effective guideline for many different situations. Unsolicited newsletter opt in. I was recently signed up for a newsletter simply because I’d exchanged an email with someone that had nothing to do with their products. I hear this complaint often from colleagues, that they’ve been signed up for newsletters and resent the sender. Your newsletter recipients should request to be signed up, or you should match their interests closely and monitor unsubscribes closely. Don’t assume a contact is a lead, and remember a newsletter is a regular publication which carries more weight than just sending an email. No ‘unsubscribe’ on mass emails. Related to the last point, you […]

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How To Get Great Results From An Email To (Almost) Anyone

How To Get Great Results From An Email To (Almost) Anyone

You may know that through our work at Comprendia or the San Diego Biotechnology Network that we often need to get in touch with people we don’t know well or at all, whether it’s finding a speaker for the SDBN, or doing business development for a client. We like to think we get pretty good results by following a few simple rules, which are listed below: Do your homework. We all get irritating emails every day, from all-out spam to people who clearly don’t understand our business or needs. These people didn’t do their homework, and whether they’re guessing that I need to spice up my love life or to optimize my website, it doesn’t matter, we ignore and are sometimes even offended by these messages. When it comes to ‘cold’ emailing, less is more: better to spend an hour researching a prospect and emailing them a thoughtful and personalized message than to blindly email 10 at a time, something we’ve warned about earlier. What’s in it for them? This is where many fail, and it’s funny because it’s so obvious when you’re on the other side. You need to give the person a benefit to the action you are […]

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Privacy is the New Black

Lately I’ve been disturbed, and frankly quite irritated, by a trend in which more individuals, either acting on their own or on behalf of their company, frequently send personal email blasts with no easy way to opt out. These individuals are likely empowered by new tools such as LinkedIn and customer relationship management (CRM) software, which make it easy to send emails to a large set of contacts. However, this practice can be damaging to you and your company, and I’d like to point out the reasons you should think twice before sending personal email blasts. Violation of your company’s privacy policy. Having been in the marketing departments of large companies, I appreciate that privacy is a serious issue. I heard a story reminiscent of the “Hatfield and McCoys” family feud where someone harassed a neighbor by signing them up online to be mailed hundreds of catalogs. Because it is now so easy to find and abuse personal contact information, the federal government has realized the need for stronger online privacy regulations, you can learn more at the Better Business Bureau Online’s website. In California, every website which collects personal information requires a privacy policy, and if you are using […]

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How Can I Reach You?

I’ve been having some interesting conversations about reaching individuals and groups of people lately. It seems as though psychographics and timing has more of an impact these days as there are so many ways to communicate. With the holidays fast approaching, and the flurry of activity that will likely take place in January, I thought it would be good to start a discussion on the best ways to reach people. Here are some communication tips based on our experiences. Reaching Individuals. We’ve likely all gotten anecdotal advice from people on reaching a person they know well: “Try emailing him, he’s always online and rarely checks his voicemail.” Of course, if you don’t know the person or anyone who knows them, you might want to try a few different forms of communication and try to make a judgment on how persistent you should be. You can always ask a person shortly after you connect what they prefer, and don’t be afraid to go out of your comfort zone and embrace other ways to connect. Communicating to Groups. In some ways this is more difficult than before, in some ways it’s easier. Before, if you could get an article published in a […]

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