Posts Tagged ‘customer feedback’

Why You Should Be Doing More Life Science Market Research

Why You Should Be Doing More Life Science Market Research

So many things have changed in the digital age that it is sometimes hard to judge which parts of your marketing plan should change, and which should remain constant. Life science market research is an area in which we recommend you revise your strategy, and we explain the top five reasons below. Increasing segmentation. Life scientists are becoming more segmented online, being able to choose from myriad journal feeds and news sources that fit their research field. Methods for reaching your customers must be equally segmented, and you need to understand their needs and habits. The results and even the process of doing more market research will benefit you. For example, if you promote your survey on Twitter and don’t get a good response, you know that this application is not a good way to reach your customers. Improving the amount and relevancy of your life science market research will ensure that you know the best way to reach and engage your customers. Need for customer engagement. Your customers are now choosing which life science companies, if any, to follow and interact with online. These decisions require engagement, whether it be liking a Facebook page, commenting on a post, or […]

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Why You Should Be Blogging

Yes, I have a very large social media soap box, which I climb upon often to preach. One of the reasons I’m so passionate about talking about it is that it has many benefits that we reap daily. Also, unless you participate in it, it is difficult to understand why it is so powerful. Blogging is one activity that has clear benefits for a business, and we’ve outlined some of the most important ones below. Opportunity. Comprendia realized this benefit almost immediately after setting up our blog in June 2008. I was invited to blog for the Biotechnology Industry Organization (BIO) at the meeting soon afterward, and was also asked in 2009. From these great opportunities for exposure, to regularly receiving complimentary conference admittance, to having a good reason to talk to everyone from prospective clients to famous scientists, we’ve reaped many rewards from our blog. Website SEO (Search Engine Optimization). I recently talked to someone at a biotech company who was puzzled by the fact that content on their blog was ranked higher in web searches than their website pages. Why does this happen? Search engines love blogs and tend towards ranking their posts higher than other content. Now, […]

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