View on Storify.

Believe it or not, we still run into life science companies who haven’t drunk the social media Kool-Aid. In other words, they don’t think their customers use the applications and are not ready to commit to spending resources on them. My answer to them? Everyone Googles. New media has a profound affect on the results from the tool that most of us use daily to get everything from news to recipes. Life scientists are no different, and find technical information, publications, and information about products using Google. Here, we’ll show you 5 ways to capitalize on the pervasiveness of Google drive more traffic to your website and to make broader improvements to your marketing process.

1. Simple Search Engine Optimization (SEO). There is a lot of low hanging fruit that we see many life science companies missing out of in terms of SEO. Surprisingly, it is left off of many web development projects. The web is full of quick guides, and here are our recommendations:
   • Do keyword research and find the top terms people are searching for.
   • Use the top keywords in the titles, content, and SEO summaries of each page. Always write for humans, not the search robots, as no robot will ever purchase a product from you.
   • Submit your website changes directly to Google so that it is always up to date on your content (this can be done automatically via programs that create and submit XML site maps).
2. Create a dynamic website. I like to think of Google as imitating a human in some ways. If you visit a website a few times, and it never changes, you assume you know everything that it contains, and there isn’t really a reason to keep returning. Google assumes the same, and that the converse is also true—it assumes sites with changing content are worth visiting and ranks them higher. Of course, there are many websites that try to game the SEO system, so random content is not acceptable, but as long as you’re writing real content for humans, you’ll do well. Examples include blogs, forums, and FAQs. We’ve also covered how making these changes won’t just improve SEO, they can also affect your bottom line. Running your website using a content management system (CMS) will help the marketing team make more regular updates.
3. Use Google Tools. The best things in life are (mostly) free, Google proves this with myriad applications available for improving your website and driving traffic to it. We could write a whole blog post on their tools, here is the short version of the applications we recommend:
   • Google Analytics. A no-brainer. Install a snippet of code on the pages you want to monitor, and get a wealth of information about traffic, keywords, conversions, and more.
   • Google Adwords. Drive traffic to your website and do research on keywords and Ad copy at the same time, and you can even look at what your competitors are doing. Get real time feedback on your customers’ interests with any size budget.
   • Google Webmaster Tools. This resource is a bit less well known and it is unclear to me why it is separate from Google Analytics. The two are intertwined, and by logging into Webmaster Tools, and installing the code on your website, you can access more features such as seeing how many/which websites link to your site (important for SEO). Also, you can set your site up to submit XML sitemaps to Google here as well.
4. Use Social Media. Google loves dynamic websites and it is becoming enamored with social media too. Why? Because with social media Google can take advantage of human brains to filter the increasing amount of information on the internet, much of it designed to fool search engines. Very few spammers can convince hundreds of people to ‘like’ or share their content, but a post that appeals to humans will be amplified in these ways. ‘Social search‘ is the term used to describe the augmentation of search engine results from a person’s online social network, it aims to give you suggestions based on what your friends and colleagues like. It is currently just a part of SEO algorithms, which we don’t have access to as they are proprietary, but this post shows some convincing data regarding its importance. Indeed, 60% of the results on the first page for a Google search of ‘Comprendia’ are from social media applications such as Facebook, LinkedIn and Twitter, showing the importance of content and activity on these applications. Google+, a social network from the search giant, launched in June 2011 and Search, Plus Your World was announced January 2012. Now, Google+ users will get Google search results that their contacts have recommended. We’ll admit that we haven’t taken to Google+ as much as we thought we would, but this change has big implications. As a company, you could directly influence the search results of everyone who has connected to your Google+ brand page (hint: get one now…). Now, while not everyone is sold on Google+, many have Gmail, and it is tempting to speculate that Google will someday leverage these 350 million users. Also, Google owns so much of our online lives that it is not inconceivable that they’ll find other ways to sneak into our search with acquisitions, etc.
5. Analyze and repeat. Here is the fun part. Everything mentioned in this post can be directly measured quickly, so you can track your progress and repeat what works. Here are analysis examples that also track ROI:
   • Track keyword performance and conversions, adjust and move into new keyword areas as necessary.
   • Determine how many people are clicking to your site and converting from social media.
   • Track the ranking of your site with keywords, your traffic, and determine whether it’s leading to more conversions.

   These are just a few possibilities, and in the process you’ll surely come up with new and relevant metrics to track and utilize.

There are many ways life science companies can leverage researchers’ online activities to help them and improve their bottom line. Also, we think you’ll find that by doing so you’ll get more feedback and ideas for directions to take with your product line and online activities. The costs for all the tactics we described are scalable and can be very modest. What are you waiting for? C’mon, everyone’s doing it…

The image for this blog post is based on a children’s book you may have heard of and it was created by my daughter, an aspiring graphic designer!

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I just visited the SLAS2012 conference and reconnected with some great reps from life science media companies. They reminded me that sometimes there is such a thing as a free lunch, in the form of items you can have published for free to promote your company. Here is the list of our top five freebies for life science marketers, or for anyone who is looking to get exposure.

1. Application notes. Short articles showing your products being used in experiments are a great way to show scientists their real life application. They can be produced quickly and can help with search engine optimization (SEO) on your site. Also, Nature Methods allows you to upload application notes for free! You can also promote them reasonably (see the Nature Sales reps page for more details).
2. Product launches. Several publications have a space where they list new products for free, check on their website or print version. Genetic Engineering News (GEN) has a nice new product section, see their editorial guidelines (PDF) for the details. Of course, be sure to include an image, it helps with visibility, and we’ve also found it makes a difference in life scientist purchase decisions.
3. Press releases. Almost every media rep I talked to indicated that we should send them our press releases for them to forward to their editors. Although the release itself might not be free, several publications will also promote them online for free, often automatically if you use a service like BusinessWire or PR Newswire. You can also upload yours to BioSpace for free and they’ll create a free company profile for you. If your press release includes a personnel change, collect head shots of the employees, write a blurb for each, and submit it to publications like GEN and Chemical & Engineering News (C&EN) too.
4. Posters. Scientific posters at conferences have always been the ‘marketer’s little secret’ for getting mileage out of a conference with a small budget. Did you know, though, that you can publish your posters online as well? BioTechniques publishes posters digitally for free, and there are also other ways of publishing them online that are cropping up. Remember to post them on your website as well for your customers’ reference and added SEO.
5. Great content. It was clear from talking to the media that they were VERY interested in those who can write articles for them. GEN has long featured ‘Tutorials’ which are usually articles written by industry folks who put a plug in about their products. The media reps almost universally perked up their ears when blogs were mentioned, as bloggers are not only a source of content, but may have a following which might benefit the publications. In these times of media volatility, great content is appreciated more than ever. Consider the experts you have at your company and reviews they could write that are related to your products, even those that may not feature them explicitly. Exposure for your company through a byline of a well written article is arguably more valuable than a full page print advertisement.

Thanks to George Lui of Nature, Tamlyn Oliver of GEN, and James Secretario of BioTechniques for getting me up to speed on what life science media has to offer us. The best relationships are a give and take however, I hope this post will give their publications some exposure and we hope to be able to spend some money with them this year.

What are your favorite freebies for life science marketing?

You’ve heard that content is king when it comes to improving traffic to your website and generating leads or ‘converting’ visitors to paying customers. Relevant content will bring more people to your site through Google searches, and by engaging them they’re more likely to become customers. That’s great, how do life science companies find the time and material to add to their websites? As we’ve discussed before, life science companies have been generating great content for years, but it’s not always web-friendly. In this post, we list five great ways to add lead-generating content to your life science website. Having a blog is a great ‘catch all’ for this content, but you may find a way to work some of these items into your website without one.

1. Webinars. As we’ve discussed, webinars are a great way to give leads useful information while at the same time introducing them to your capabilities. While you don’t want to give away the secrets to your success, your company has expertise that can be shared, resulting in a useful presentation which may lead some viewers to buy your products or hire you for services.
2. Publication reviews. Many researchers are getting squeezed in different ways these days, two of the biggest are time and money. Reviewing an important publication in your field saves them both of these precious resources, and also shows them that you know the field well. Also, the reviews will be full of words relevant to your products and customer needs, improving search engine optimization (SEO) and bringing new leads to your website.
3. Application notes. These are nothing new to life science companies, application notes show an example of a product being used in an experiment. Here’s an example from GE Healthcare, and note it’s in PDF form, resulting in another step to download it. Think of the researcher looking for information on their smart phone in the cold room–will they take the time to download and view? Make application notes more accessible by converting them to html, and benefit from better SEO, as html is indexed by search engines more readily than PDFs.
4. FAQs. Think about the questions your technical service team answers over and over again, and how many people are also typing the same query into Google. Kill two birds with one stone by putting these online—you’ll answer your customers’ questions as well as bring new leads to your site. A quick Google search shows GE Healthcare’s on top of this as well.
5. Researcher profiles. Looking at independent science blogs can provide ideas for company blogs, and here’s a nice example of a researcher profile from the Protein Wrangler, a biochemist in Texas who we met on Twitter. The podcast he’s created might not be as friendly for SEO and generating leads, but a text transcript could be added. It’s a great way to show your connection to research thought leaders and to help the scientists out as well by highlighting their work.

While we’ve listed what we think are ‘easy’ ways to add content to your life science website, it will still require effort. However, the benefits of improved SEO and lead generation are worth it. When updating your website, make sure that you’ve integrated methods to capture the leads wherever possible, but don’t force people to sign up before they can view the content. Additionally, by making your website more informative and web-friendly, you’ll find your sales, technical service, and other teams will appreciate and utilize it as well.

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A quick post to let you know that we’ve announced our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications webinar, which will take place June 9th. Also, our Facebook workshop webinar is now available for you to order and view at your convenience, along with others on our workshops and training page. As always, contact us if you have questions, and hope to ‘see’ you at a workshop soon!

To share this post easily cut and paste: Comprendia’s Social Media Workshop 2 June 9th & Facebook Webinar Available http://bit.ly/jyhqM4

If you’ve been reading this blog, you know we’re crazy about word clouds, a way to visualize text data that is mostly associated with social media content such as in blogs. However, they are also being utilized in other areas, and were even featured on a recent cover of Science magazine. As part of our new Social Media Toolbox series, we’ll show you how to use word clouds to understand how your life science company is found and perceived by your customers through search engines.

Why do this? You of course know what your best selling products are. Do the needs or ‘pains’ these products meet align with the top searches that customers, or even non-customers, use to find your website? We did the below exercise with our partner site, the San Diego Biotechnology Network (SDBN), and made some useful observations. Below, we list the steps to create Google Analytics keywords word clouds, and show what can be learned.

1. You will need to install Google Analytics (it’s free) and have at least six months of data to do this.
2. Log in to Google Analytics and choose “Traffic Sources->Keywords” on the left menu.
3. Choose a six month period using the calendar menu at the top right.
4. Using the “Show Rows” menu at the bottom right, choose 250 rows.
5. Go back to the top and click on the “Export” button at the top left (just above the word “Keywords” above the chart). Click on “CSV for Excel” and download.
6. The Excel spreadsheet will contain your keywords (scroll down to see) in the first column, with the number of searches in the second. The first word cloud we’ll make will use the number of searches as a factor to determine the size of the words.
7. In Excel, create a column between 1 and 2 and fill each cell of the top 50 rows with “:”. This will allow us to cut and paste into Wordle with a “:” separating the words and their weight, a format it requires.
8. Open up Wordle in your web browser and choose the “advanced” tab. From Excel, copy rows 1-3 for the 50 top keywords into the top entry blank of wordle. The first few lines of our paste looks like this:

   sdbn    :    700
   san diego biotech companies list    :    477
   biotech companies in san diego    :    391

   The resulting word cloud is below (click to enlarge).
   
   From this cloud, we learned that the directory of San Diego Biotech Companies is one of the major reasons people visit the site. The weighting helps us to understand this well, as most other searches are dwarfed.

9. The above cloud considers the phrases people use to search, and is useful, but we also wanted to dissect the searches further and look at what words people use to search, taking advantage of analyzing the so-called “long tail.” For the next cloud, we did some trial and error and found that using the top 250 search terms worked best. Since we thought ahead and asked you to download these already, go back to your spreadsheet and copy and paste the 250 cells from column 1.
10. We used a program called Tagxedo to create our “long tail” word cloud, as it has more options. Here, you can play around with the maximum number of words in the cloud, and we won’t give you the options we used as it will vary. This is a very subjective process, so feel free to massage the data (it’s OK!) to look for trends. Our long tail word cloud is below (click to enlarge).
    From this cloud, we learned that the word “biotech” is used much more frequently in Google searches than the word “biotechnology,” and that networking is very important. These two insights would have been lost if we hadn’t done the long tail word cloud.

With just a few steps with these free tools, we’ve come up with some strategic and tactical actionable items for the SDBN from the Google Analytics word clouds:

1. Build upon the biotech company directory. Consider ways to get more ROI and/or leads out of this resource.
2. Choose the term “biotech” in web content over “biotechnology,” but include both.
3. Ensure that SDBN events provide plenty of networking.

The SDBN website is relatively simple with few products, so we analyzed the whole site, but Google Analytics has many ways you can slice and dice the data to meet your needs. You can also set up conversions to see which search terms are leading to sales. Do the word clouds for your brand, or product line, match what you expected? Your products may meet a customer ‘pain’ that you did not know about. Of course, the content on your site must provide ‘clues’ to the issues, one of the reasons we promote thinking about customer pain on a broader level. Word clouds are also great for sharing what you’ve learned with your group or the management.

This post is the first in our Social Media Toolbox series, and we also cover Google and other applications in our Workshops and Training. Sign up for email updates so you won’t miss any of our tips and tricks.

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Here is our latest collection of links and tips for life science marketing and social media:

1. Cool online biotech stuff.

   We can’t help but notice how many people are starting cool biotech websites. Check out BetterBio, a community-run organization that promises better biotech communication. I love this new spirit of the web where asking for donations is OK and even inspiring. Also check out ConnectingSF, a portal to help those traveling to San Francisco for the big JP Morgan Healthcare conference to connect. The conference is notorious for its large attendance and paucity of online resources, so the site is a welcome addition. Finally, we saw an article in Xconomy about Relay Technology Management, who have a cool app which facilitates partnering with a sophisticated database of drug-related scientific discoveries. It looks like it may be difficult to get a free test drive, but check out this video which shows some of the features. All these sites are harbingers of the next wave of what we’ll be able to do with ‘life science 2.0′ on the web.

2. Mind Maps.

   We think a lot about ways to organize content on the web and social media and our related strategies and tactics, because the format is often non-standard. One tool we’re using is Mind Maps, visualizations in which ideas are organized and expanded upon in a free form fashion. You begin with a core concept and attach ideas–it reminds me of the ‘post-its on the wall’ approaches to software development I’ve seen. A picture is worth a thousand words, so check out this kinase assay social media mind map we created, getting some inspiration from this blog post. As you can see, it’s a great way to organize ideas for areas in which your company might not have a template, including social media. Mind Map aficionados have all sorts of cool ideas for them. You can also embed them in sites, something useful for internal planning. The apps we’ve found most useful are MindMeister (web-based), FreeMind (standalone), and there’s even a droid app which can save files in a compatible format. Your management will likely love these types of diagrams, don’t you think?

3. ScienceOnline 2011.

   We’re really excited to attend the ScienceOnline 2011 conference next week in North Carolina. We get interest from both life science marketers and researchers in working together more in the web 2.0 environment. We’re doing two surveys, one for life science marketers and one for researchers, to help facilitate these interactions. We’ll present the results next week and those who participate will get the results sent to them, so please take the survey soon. Note that the conference will be live streamed, and we’ll post instructions here on how to view, and we’ll be tweeting from it as well.

The soundbytes tag on Delicious contains all links mentioned, as well as others we think are useful. Sign up for Comprendia blog email updates to get our mix tapes delivered to your inbox.
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We hear from life science marketers that they ‘don’t have time’ for social media. We think that for many reasons, they should ‘make’ time, as the benefits are far reaching, from reinforcing your brand to getting input on product development. However, we are realistic and know that integrating these habits into your routine will take time, so we’ve created this list that will help you to leverage life science social media by spending just ten minutes a day.

Set up custom RSS feeds. We’ve talked about the power of RSS feeds to deliver customized content from all over the internet, from research publications to company websites to blogs. Set up RSS feeds and use the information to tweet or blog about, as well as to stay on top of what is going on in your industry and with your customers. You can browse this content from an RSS reader or set up customized emails. Need help? We can set up a customized feed and daily emails for you quickly and affordably, check out this example of a drug discovery blogs RSS we set up. We’ll set it up for you, adjust it if necessary, and give you all the information you need to adjust it in the future as needed. As we’ll cover in our July 28th Social Media for Life Science and Biotechnology Workshop 2, great content is the cornerstone of a winning social media strategy.

Repurpose. Different social media applications have different functions and audiences, so there is no harm in sharing a link on, for example, both Twitter and Facebook. In our workshops, we’ve also talked about ‘recycling’ content from your website or blog. Resources, news, and user-generated content such as FAQs can be used. Of course, don’t be too redundant, and don’t consider that posting information about product discounts, etc. is necessarily interesting to your audience all the time.

Automate. Related to repurposing is the fact that you can use tools and tricks to automatically post status updates to more than one application, which is handy. For example, Twitter, LinkedIn, and Facebook all ‘play nicely’ with each other, and you can set them up so that you can post an update on one and feed it to the other applications. In addition, you can use great tools like HootSuite to post to multiple accounts and also schedule updates for later. We do think that there is a lot of value in logging in and browsing your network or followers updates, but to begin with, you can do this weekly instead of daily to save time (see next item).

Use calendar reminders. Some aspects of social media require maintenance, such as growing your Twitter followers or your LinkedIn network. These things can’t be done all at once, so we suggest setting weekly calendar reminders for tasks such as connecting with new people you’ve met on LinkedIn or using Twitter searches to find new life scientists to follow. If you work at a larger company, you may need to aggregate all of your activity using RSS feeds, Friendfeed, or Hubspot, and depending on the size of your company, you’ll want to review these daily or weekly. Also, reviewing metrics such as engagements or return on investment (ROI) is important as well, and is likely best done weekly or monthly. If you want more information about the strategies behind these tactics, check out our workshops and training.

Use the force. One of the great things about social media is that you can find great people to follow, share content from, and emulate. Once you find a few ‘Jedi masters’ you can save time because they will serve as ‘channels’ of information for you to learn from and share. We hope that you’ll consider this blog as a channel of information for life science and biotech marketing and subscribe to updates.

The workflow we suggest follows the order of this list. Start with good content, and the rest should naturally flow, to the last item in which you’ll hopefully be engaging with the thought leaders in your area. We hope that you’ll find so much value in these ten minutes that you’ll branch out more and spend more time leveraging social media. What techniques have worked for you to get the most out of the time you spend using social media? We’d love to hear, please leave a comment below.

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Twitter is not just for breakfast any more. Life scientists and companies are using it to learn and share information, and there are likely a few thousand life scientists and more than 100 related companies using it. One of the really great things about twitter is that you can find connections based on the content they are tweeting, and you don’t need to know them to follow and vice versa. Whether you’re in marketing or do research, the value lies in following a good quantity of high quality life scientists, and having them follow you back, and here are some tips and tricks for achieving this goal.

Follow more life science twitterers. We know purists who think that ‘if you tweet, followers will come,’ they want to grow ‘organically.’ However, if you look at the vast majority of twitterers, their number of followers is roughly equal to the number they follow. So, if you want 1000 followers, you’ll likely need to follow 1000 (and I think is the minimum number you need to get any real traction on Twitter). The good news is that there are many great ways to find life science twitterers, including:

• David Bradley’s Scientist Twibe–600 scientists (perhaps not all life scientists). Follow these scientists, add yourself to this list, and browse sites like wefollow and follow people and add yourself to the appropriate list(s).
• Search Twitter for terms you’re interested (e.g., RNAi, epigenetics) and follow twitterers in search results. Some twitter applications like twhirl allow you to add searches to your stream, making it easy to follow as you go.
• Conference hashtags. Tweets from most life science conferences include a ‘hashtag’, e.g. #asmgm for the ASM General Meeting. Search for the hashtags and follow twitterers.
• Find a great life science twitterer and follow who they follow. Their list can be found on their profile page by clicking on the ‘following’ link. Don’t follow their followers, as these lists are usually a lot more noisier than the list they are following.

Note: You shouldn’t follow more than 100 people a day, as Twitter may flag you as a spammer.

Provide good content. Twitter is used to share news and information related to your interests, be they personal or professional. To get people to follow, you need to give people something interesting to look for. We’re big proponents of using RSS for this function, you can even set it up to send yourself a daily email of customized content from across the web. Of course, you can also promote yourself, as long as you follow our 90/10 rule: provide 90% selfless content, and 10% self-promoting content.

Engage. It’s not enough to just follow and tweet good content. You also need to engage with the life science community. It should come naturally, if not you’re not following the right people! Retweet interesting content, reply to twitterers who capture your attention, or just say hi. I think you’ll find that you’ll even make some friends! They don’t call it SOCIAL media for nothing!

Think holistically. Most social media applications work best synergistically with other tools. A twitter account works much better if you also have a blog which you can tweet about, for example. Also, it’s a good idea to get to know the twitterers you follow by leaving comments on their blogs. The general theme is, be a part of the community! You’ll find you know more about your field and the world in general by following Twitter. You may not notice it right away, but you’ll be getting ‘Tweet Cred’ and your number of followers will grow.

Lighten up. There are many brands, life science and otherwise, on Twitter. The most successful ones show they’re human and tweet some personal information. Regardless of your motives, it’s a good idea for many reasons to show you’re human. For one, it makes the experience more enjoyable. It doesn’t have to be anything unprofessional, it can simply be commenting on the weather, for example. As we’ve pointed out, engaging is key, and nobody wants to interact with a robot! You also may find you share hobbies, etc. with other life science twitterers, allowing you meet those you might otherwise would not have.

This list is good to get you going on getting more followers and mastering twitter, and we also offer Twitter training and as part as our Workshop 3: The Rule of 3’s for 3rd Party Applications: Strategies, Tactics, and Metrics. Contact us for more information, and subscribe to our blog so you’ll get this information in your inbox hot off the press.

Note: The Twitter ‘mascot’ is a blue bird, so a blue dodo seemed fitting for life science. Get it?

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Almost every life science company we talk to about web 2.0 and social media has the same question: what’s the return on investment (ROI)? We’ve discussed that the ROI equation for social media strategies and tactics is the same, but that the ‘expense’ and ‘payback’ calculations will likely be different. In this post, we’ll discuss two reports which show that web 2.0 sites have increased traffic and engagement, and that customers who are engaged buy more. Together, they present a strong argument that adding web 2.0 features can directly and positively impact a company’s sales.

Web 2.0 sites are dynamic and interactive, and include sites which the user can add content to such as blogs, forums, and wikis. The first report we’ll discuss is titled ‘Traffic metrics and Web 2.0-ness‘ and it was published in Online Information Review from a group in Taiwan. They surveyed the online habits of about 1000 people and correlated metrics such as sites visited, page views per site, and duration per page on site with the degree of ‘Web 2.0-ness’ a website had.

The researchers found a positive correlation between the Web 2.0-ness of a site and users’ understanding of its content and the number of visitors to the site. In other words, adding web 2.0 elements and more content leads to stronger user engagement with the site and a related increased traffic to the site. One interesting corollary they discuss is the ‘double jeopardy’ small companies face: fewer products=fewer pages=less engagement. We definitely see this with smaller life science and biotech companies we talk to, and we have many ideas to help them overcome this issue.

You may be asking yourself, does increased engagement mean more sales? The second report is from Gallup and is titled ‘Customer Engagement–What’s Your Engagement Ratio?’ (Note: the report is a bit of an ‘infomercial’ but has good information). Gallup first looked at what they call ‘World Class’ companies, which rank in their 90th percentile, to determine whether they engage their customers more than the others. The result was shocking–the ratio of ‘Fully Engaged’ to ‘Actively Disengaged’ customers was ten-fold more for the World Class companies compared to the others. So, top performing companies have a higher ‘engagement ratio’–is this directly related to improved sales? Gallup has found through many examples and industries that emotionally engaged customers spend more and are retained more easily. Moreover, they’ve seen that companies can improve their business performance by increasing their engagement ratio. See the report for more details, as some of the details behind the statistics are not given and thus hard to summarize, but Gallup is a highly respected company and I’m sure more can be learned from them if you need more information.

Taken together, these two reports show that adding more web 2.0 features to your life science company website will lead directly to increased sales. What may be more exciting is that life science and biotechnology offers many interesting ways to add content to your site, and we’ve discussed that you may be closer than you think to making these changes.

Want to learn how to get there even faster? Attend our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications interactive webinar. We’ll talk about web 2.0, blogs, forums, and wikis, and how to generate engaging content for life scientists. Also, check out our Social Media for Life Science and Biotechnology Training page, we offer training and workshops on almost every topic, contact us if you don’t see what you need!

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