Posts Tagged ‘content marketing’

Back To The Future, Too: What Is Needed To Bring Life Science Marketing To 2015?

Back To The Future, Too: What Is Needed To Bring Life Science Marketing To 2015?

It happened again. We were invited to meet with what we thought was a forward-thinking life science company to discuss social media and digital marketing. They seemed to have done their homework about what we do, but we were soon barraged with questions about the utility of social media for life science marketing. When talking to many life science companies about marketing, especially those in the tools space, sometimes we feel as though we’re trying to sell them Marty McFly’s futuristic hoverboard from the movie Back to the Future Part II. However, it is 2015, the year in which the movie took place, and such “futuristic” technologies should be as commonplace as video calls, another prediction from the 1989 movie. Why are life science companies so behind on incorporating these marketing strategies? Here we outline some changes that we feel need to happen before life science marketers will adapt to using social media. More acceptance from scientists. My esteemed colleague Hamid Ghanadan, who is always blazing trails for life science marketing at The Linus Group, said to me once “life science companies will start using social media once their customers, research scientists, do.” In that statement, he expertly distilled one […]

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Life Science Digital Marketing Trends: Comprendia’s ‘Lucky Seven’ Year Predictions

Life Science Digital Marketing Trends: Comprendia's 'Lucky Seven' Year Predictions

Comprendia was founded in June of 2008, which means we are beginning our 7th year. For this occasion, I’ve decided to reflect about the future of life science digital marketing and I present five predictions which are open to discussion. First, I’ll give a bit of a background. In late May/early June 2008, I was finishing up with the Comprendia logo and forming the LLC, getting the PO box, trademark, and all the trappings of a new business. I wasn’t sure how to set up the website—I’d used WordPress personally and was familiar with it for blogging, but would the platform be suitable for a corporate website? Believe it or not, few companies were using WordPress at that time, but I found a few examples and went for it. I caught a very lucky break as the Biotechnology Industry Organization (BIO) convention was in San Diego that June, and they were accepting bloggers. I signed up, blogged, and have covered several conventions since then. Currently Comprendia is working to provide local coverage of the BIO 2014 convention through the San Diego Biotechnology Network (SDBN). In addition, we liaise with biotech companies, their customers, and science communicators in many ways and […]

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