Posts Tagged ‘contact’

How To Get Great Results From An Email To (Almost) Anyone

How To Get Great Results From An Email To (Almost) Anyone

You may know that through our work at Comprendia or the San Diego Biotechnology Network that we often need to get in touch with people we don’t know well or at all, whether it’s finding a speaker for the SDBN, or doing business development for a client. We like to think we get pretty good results by following a few simple rules, which are listed below: Do your homework. We all get irritating emails every day, from all-out spam to people who clearly don’t understand our business or needs. These people didn’t do their homework, and whether they’re guessing that I need to spice up my love life or to optimize my website, it doesn’t matter, we ignore and are sometimes even offended by these messages. When it comes to ‘cold’ emailing, less is more: better to spend an hour researching a prospect and emailing them a thoughtful and personalized message than to blindly email 10 at a time, something we’ve warned about earlier. What’s in it for them? This is where many fail, and it’s funny because it’s so obvious when you’re on the other side. You need to give the person a benefit to the action you are […]

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Privacy is the New Black

Lately I’ve been disturbed, and frankly quite irritated, by a trend in which more individuals, either acting on their own or on behalf of their company, frequently send personal email blasts with no easy way to opt out. These individuals are likely empowered by new tools such as LinkedIn and customer relationship management (CRM) software, which make it easy to send emails to a large set of contacts. However, this practice can be damaging to you and your company, and I’d like to point out the reasons you should think twice before sending personal email blasts. Violation of your company’s privacy policy. Having been in the marketing departments of large companies, I appreciate that privacy is a serious issue. I heard a story reminiscent of the “Hatfield and McCoys” family feud where someone harassed a neighbor by signing them up online to be mailed hundreds of catalogs. Because it is now so easy to find and abuse personal contact information, the federal government has realized the need for stronger online privacy regulations, you can learn more at the Better Business Bureau Online’s website. In California, every website which collects personal information requires a privacy policy, and if you are using […]

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