Posts Tagged ‘conferences’

Back To The Future, Too: What Is Needed To Bring Life Science Marketing To 2015?

Back To The Future, Too: What Is Needed To Bring Life Science Marketing To 2015?

It happened again. We were invited to meet with what we thought was a forward-thinking life science company to discuss social media and digital marketing. They seemed to have done their homework about what we do, but we were soon barraged with questions about the utility of social media for life science marketing. When talking to many life science companies about marketing, especially those in the tools space, sometimes we feel as though we’re trying to sell them Marty McFly’s futuristic hoverboard from the movie Back to the Future Part II. However, it is 2015, the year in which the movie took place, and such “futuristic” technologies should be as commonplace as video calls, another prediction from the 1989 movie. Why are life science companies so behind on incorporating these marketing strategies? Here we outline some changes that we feel need to happen before life science marketers will adapt to using social media. More acceptance from scientists. My esteemed colleague Hamid Ghanadan, who is always blazing trails for life science marketing at The Linus Group, said to me once “life science companies will start using social media once their customers, research scientists, do.” In that statement, he expertly distilled one […]

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Why You Should Join The Association Of Commercial Professionals – Life Sciences

Why You Should Join The Association Of Commercial Professionals - Life Sciences

Comprendia’s 5th anniversary is this month (look for a celebration later this year) and it’s very interesting to see the changes that have happened since our founding in 2008. At that time, we sensed a need for a network for life science marketing professionals and started the Biotech Marketing Group on LinkedIn. The group is a great place to get information and to network and we’ve made a lot of great connections there, including the founders of the Association of Commercial Professionals — Life Sciences. The ACP-LS shares our goals to connect and support life science marketing, sales, customer and technical service professionals and we are happy to be contributors to their blog and speaking at their September 2013 conference. They’ve provided our colleagues a special rate on both the conference and membership*, and here are the reasons you should join: Learn. Life science marketers are often well trained in the science behind the products they manage or sell, sometimes leaving less time to learn the fundamentals of the commercial side. ACP-LS provides many opportunities to learn about life science marketing, sales, leadership, and training strategies with an active blog, web resources, the conference, and plans to implement training programs. […]

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#Sciopartners Continued: Conference Connections For Life Science Bloggers And Companies

#Sciopartners Continued: Conference Connections For Life Science Bloggers And Companies

My recent trip to the ScienceOnline conference to make the #Sciopartners presentation was cut short due to travel difficulties and I didn’t get to meet as many of the attendees as I would have liked to. I started thinking about how I’ve made connections with bloggers outside of that meeting in the past, and Tweetups, etc. at other life science conferences have helped a lot. I had an ‘aha’ moment shortly after these neurons fired and realized we could be a conduit for life science bloggers and companies to meet. The fact that communication is moving online makes in person meetings all the more valuable for maintaining relationships. Media shifts bring opportunities for both bloggers and companies to work together to advance scientific research. We created two word clouds for this post’s image based on these two partners’ online content, with the largest words representing the most popular topics. For the word cloud on the left in black, we used content from 4 major life science company websites: Sigma Aldrich, Life Technologies, Bio-Rad, Affymetrix, and New England Biolabs. The right word cloud in white is from Researchblogging and represents the topics written about there. Like any partnership, the two halves […]

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Three Ways To Get Involved With ScienceOnline NOW To Make A Difference In 2013

Since our founding in 2008, we’ve been big proponents of ScienceOnline and one of our major goals is to bridge science bloggers and companies to make the industry more robust. This movement represents a sea change in many areas of science and so the revolution feels more like a glacier melting than a waterfall. With the conference approaching at the end of January next year, there are at least three ways you can get involved to make a difference. Sponsor the ScienceOnline conference. The digital influencers you’re so anxious to engage will be at ScienceOnline in North Carolina or watching the conversations via Twitter, etc. By sponsoring, you’ll be reaching them as well as helping a good cause, as better science communication positively impacts the industry and us all personally. Check out the sponsorship opportunities and email Karyn Traphagen for more information. It would be a great way to spend that extra end of the year budget you have. Local Watch Parties. The ScienceOnline conference in North Carolina is so popular that there’s a long waiting list. Local watch parties are being organized to both fill this void and also to help this movement to flourish with more face to […]

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New Media Science Communication, What’s Working? Our #EB2012 Event Will Highlight #SciComm Successes

We were thrilled when the American Society for Biochemistry and Molecular Biology asked us to host an event with them during the Experimental Biology (#EB2012) conference this month in San Diego, see descriptions of it on the SDBN blog and ASBMB website. The event will focus on improving science communication (#SciComm), and as you know we’re big proponents of using new media towards this end. We’ve seen some spectacular examples of scientists and organizations using new tools to reach their peers, the public, and even to get funding. Here, we highlight great examples of new media science communication, and invite those who will be attending the #EB2012 event (#EB2012Tweetup) to share their own stories. #IAmScience. Kevin Zelnio, a freelance science writer who blogs for the DeepSeaNews and Scientific American, started a meme on Twitter around non-traditional paths to becoming a scientist. He found that many scientists described surprisingly diverse paths to becoming a scientist, fueled by passion more than genius (see the video of the Tweets). He thought that the collected stories would make a great resource to personalize scientists and encourage those who are intimidated because they see a scientific career as a ‘one size fits all’ endeavor. He […]

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11/2 Science Online 2012 Word Cloud #scio12

We’re really excited that ScienceOnline 2012 registration has started, get your spot during the remaining registration times. It’s a great place to meet bloggers and other digital influencers, and to get inspired as a scientist. Twitter is where the discussions are happening right now, and we’ll be posting a weekly Tweet cloud which contains the most prevalent words being used in status updates tagged with #scio12. Click on a word to be taken to the recent relevant discussions about it archived in the scio12 Twapper Keeper, and contact us if you need additional information.

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9/14/2011 Life Science Twitter Chat Summaries: Social Media & Conferences #ls_chat

View “#ls_chat 9/14/2011: Using Social Media to Network” on StorifyView “#ls_chat 9/14/2011: Getting the Most out of Life Science Conferences” on Storify

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 1/07/2011

Here is our latest collection of links and tips for life science marketing and social media: Cool online biotech stuff. We can’t help but notice how many people are starting cool biotech websites. Check out BetterBio, a community-run organization that promises better biotech communication. I love this new spirit of the web where asking for donations is OK and even inspiring. Also check out ConnectingSF, a portal to help those traveling to San Francisco for the big JP Morgan Healthcare conference to connect. The conference is notorious for its large attendance and paucity of online resources, so the site is a welcome addition. Finally, we saw an article in Xconomy about Relay Technology Management, who have a cool app which facilitates partnering with a sophisticated database of drug-related scientific discoveries. It looks like it may be difficult to get a free test drive, but check out this video which shows some of the features. All these sites are harbingers of the next wave of what we’ll be able to do with ‘life science 2.0’ on the web. Mind Maps. We think a lot about ways to organize content on the web and social media and our related strategies and tactics, […]

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