We stress the importance of good content in our training and workshops, it is the cornerstone of a successful life science or biotechnology social media strategy. Content can be fully original, such as a blog post written by one of your company’s scientists about their research, or you can share links, news, presentations from others on third party applications such as Twitter or LinkedIn, as long as you credit them properly. Both original and shared content benefit from reviewing updates from the web or social networks regularly, and a good way to do this is through RSS (Really Simple Syndication) feeds. RSS feeds do the work for you, telling you when content all over the web is updated, and we can create a customized feed for you based on your needs. See this example of a drug discovery blogs feed we created, or the San Diego Biotech News feed. The information can also be sent as email. Just fill out the Custom Life Science RSS form and we’ll do the rest! We think you’ll also find that a custom feed will help you stay on top of your industry, whether you’re in R&D or Marketing. As always, contact us if you have any questions.

How can life science and biotechnology companies leverage social media to increase visibility, generate more leads, and ultimately improve sales or the value of the company? Comprendia is the recognized leader in understanding how to develop and implement social media strategies tailored to life science and biotechnology companies. Check out our Biotechnology Marketing 101 Blog for more details. There are myriad online social media resources and agencies, but this workshop is the only resource that will provide you with strategies backed by real examples and designed to help you launch campaigns that will work with your life science customers.

In this 4 hour hands-on workshop we’ll answer these questions, giving real examples and materials to help you jump start social media campaigns for your company:

• Which applications and themes work with scientists or biotech professionals?
• How do I integrate social media with existing marketing strategies and tactics?
• What is the return on investment (ROI) for social media, and how do I maximize it?
• How do I get buy-in from the management and motivate my team to participate?

We’ll have wifi so you can bring your computer, ask lots of questions, and head back to the office ready to get started.

Who Should Attend: Business Development and Marketing professionals who provide products or services in a non-regulated environment and are interested in using social media to increase sales, leads, or visibility. Examples: companies who sell research-only products or services to scientists or small to mid-size biotechnology companies that need more visibility. Contact us if you have questions.

As a Participant You Will Receive:

1. Printed workshop materials
2. A highly interactive presentation session from Mary Canady, customized to your needs and using real examples from life science and biotechnology
3. Worksheets designed to help you get social media launched at your company
4. Hands-on, online training and feedback from Comprendia during the session
5. Free follow-on session with Comprendia
1. Review of workshop ‘homework’
2. Guidance for next steps

This is our first in a series of quarterly Social Media for Life Science and Biotechnology Workshops. Sign up for updates to our blog and you’ll be the first to hear. We’re also considering ‘virtual’ workshops or roadshows–let us know if you’re interested.

Check out our Workshops and Training page to see when this workshop is offered next.

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