Posts Tagged ‘compass’

January ’13 Newsletter: ScienceOnline, New Media Marketing, Power Tool, SoundBytes

Comprendia January 2013 Newsletter Greetings! Happy New Year! 2013 is special to us because it marks our fifth year! We’ll be having some special celebrations this summer. For now, check out our new blog content, specials, and news from around the web. Contact us if you have any questions or just want to say hi. Reaching Digital Influencers at ScienceOnline The changing media landscape means that science bloggers are important digital influencers. We aim to help life science companies build bridges with these communicators and are travelling to North Carolina next week to lead a session at the ScienceOnline conference.  Check out the details and fill out the short form by clicking below so that we can help you make the important connections you need in 2013: ScienceOnline Partnerships     New Media Marketing Resources, Risks, and Rewards  Mary recently gave a talk to UCSD Rady MBA students and we’ve uploaded it to SlideShare with audio. Click on the link below to watch it, and if you’d like Mary to talk at your company or institution, contact us.  New Media Marketing Presentation Product Highlights & Specials   Special offer: Until February 10th, enter code “winterpromo” to get $75 off of […]

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Chemists Can Tweet: #ACSDenver Twitter Analysis Shows Communication, Web 2.0 Topic Trends

One of the questions we get frequently is regarding the popularity of social media for different types of life scientists. While it’s true that some computer-intensive fields such as bioinformatics lend themselves to more social media savviness, we find that many different types of life scientists participate. We performed a Social Media Compass™ Twitter analysis (PDF) on the recent American Chemical Society meeting in Denver and found that chemists are very interested in using new media to communicate. As we covered in a recent post about life science hashtags, they can be used to track events, and we followed the ACS Fall 2011 meeting using the #acsdenver hashtag. There were more than 2000 Tweets from 466 Twitterers from July 30-September 17th, and with 12,000 in attendance, less than 4% of the attendees Tweeted (with the caveat that some Tweets come from people who weren’t at the conference). This is in the normal range for what we see at life science conferences, and we also seen many researchers in ‘listening’ mode, so more likely participated by watching. Also, the Tweets and links will have an impact on search engine results for months or perhaps even years. Our Social Media Compass Twitter […]

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Hashtags: Helping Life Scientists Communicate With Social Media

Hashtags: Helping Life Scientists Communicate With Social Media

Hashtags are text strings prefixed with a ‘#’ character which are used mostly on Twitter to tag status updates as belonging to an event or discussion. Life scientist Twitter usage varies widely between disciplines, and we can understand why and glean useful information about trends and influencers by analyzing Twitter conversations using the hashtags as a search query. For this post we’ll use the associated Life Science Hashtags Google spreadsheet and our social media monitoring tools to describe and document the different types of life science hashtags. Our goal is to help the community better communicate through increased understanding and standardization of life science hashtags. Conferences are the most straightforward utilization of hashtags, the organizers are (normally) the arbiters of the correct identifier for tweets (Twitter status updates) from the event. The conference hashtag is normally listed on the conference website, or you can look for them being used in the designated Twitter account (listed on the Google doc, and for a shortcut follow our life science conference Twitter list). You can see on the spreadsheet we’ve done analyses of the tweets that came from some of the recent conferences, the number of updates varies from hundreds to thousands for […]

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Comprendia Announces New Social Media Compass Reports for Life Science Monitoring

Each day, life scientists share their thoughts on conferences, research tools, and brands on social media. While adoption may be slow on any individual application, most researchers will use the internet to discuss and search for information regarding a topic or event. In addition, the discussions become more important as search engines such as Google rely on this ‘social data’ for content and rankings. We’re doing a ‘soft launch’ of our Social Media Compass™ reports, which provide expert summaries of the content and digital influencers important in understanding life science events and topics. Visit the link above to learn more, and look at the example ASM 2011 Social Media Compass (PDF). Our soft launch allows you to get in on the ground floor and tell us what you’re interested in monitoring, fill out the form on the product page and we’ll get started tracking events, topics, or brands.

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