Posts Tagged ‘business development’

Meet Us at San Diego Life Science Conferences in 2014!

Meet Us at San Diego Life Science Conferences in 2014!

Every few years we hit the life science conference jackpot in San Diego, and 2014 is a banner year for us. Check out our calendar or the list below to see what events to see us at in late 2013 and 2014, and fill out the form below to schedule a meeting! We’d be happy to give you an in-person consultation on your marketing efforts. Conferences are a great time to schedule an event such as a workshop or happy hour, see our life science event planning service to see how we can work with you. In addition, you can leverage our extensive reach with the 10,000 members of the San Diego Biotechnology Network and get meetings with new clients with our business development services. Society for Neuroscience November 9-13 (2013) Society for Lab Automation & Screening January 18-22 American Association for Cancer Research April 5-9 Experimental Biology April 26-30 Biotechnology Industry Organization (BIO) June 23-26 Protein Society July 27-30 American Society for Human Genetics October 18-22 Sign up below, we’re looking forward to meeting with you! First Name(required) Last Name(required) Company(required) Email Address(required) At which San Diego conference(s) would you like to meet with us? SfN (2013) SLAS AACR […]

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Social Bookmarking For Life Science Business: Applications and Examples

Social bookmarking applications allow you to save and share information from the web and their utilization might appear useful for personal, not professional reasons. However, the more we depend on information on websites and social networks for our work, the more these sites have to offer us. Here are eight ways you can use social bookmarking applications to organize and share information for your life science business. Use Delicious to organize bookmarks as a linkable resource. If you read this blog or have attended our workshops, you know that we tag links on Delicious, one of the most popular social bookmarking sites, to help our clients and readers learn and refer to web content we think is useful. For example, the ‘soundbytes‘ tag contains links from our blog series of the same name. Similarly, you could save, tag, and provide links to your customers for internal or external content. Beware, however, that links will be visible to others unless you make each private. Most of the tools mentioned here have browser plugins and smart phone applications, making it easy to save, tag, and comment whenever you find a link. Use Diigo to send collections of links to colleagues. You can […]

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 1/07/2011

Here is our latest collection of links and tips for life science marketing and social media: Cool online biotech stuff. We can’t help but notice how many people are starting cool biotech websites. Check out BetterBio, a community-run organization that promises better biotech communication. I love this new spirit of the web where asking for donations is OK and even inspiring. Also check out ConnectingSF, a portal to help those traveling to San Francisco for the big JP Morgan Healthcare conference to connect. The conference is notorious for its large attendance and paucity of online resources, so the site is a welcome addition. Finally, we saw an article in Xconomy about Relay Technology Management, who have a cool app which facilitates partnering with a sophisticated database of drug-related scientific discoveries. It looks like it may be difficult to get a free test drive, but check out this video which shows some of the features. All these sites are harbingers of the next wave of what we’ll be able to do with ‘life science 2.0’ on the web. Mind Maps. We think a lot about ways to organize content on the web and social media and our related strategies and tactics, […]

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In Defense of ‘1.0’ Technologies

You are likely hearing people using ‘2.0’ as a suffix these days for anything that’s supposed to be new and improved. The term stems from the advent of web 2.0, representing more functionality and interactivity than the original ‘1.0 version’ of applications on the internet. The term is used to signify anything that is done using new web tools to improve users’ experiences or facilitate interactions between them. As we’ve seen with anything new, however, there is a lot of hype initially, and eventually the idea or technology realizes its potential. We should remember that there is still many reasons to use traditional methods to contact or meet people. Here is a recent example. Around the same time I got an email and a phone call from two people who had almost identical requests from me regarding a partnership. I flagged the email, never got back to it, and meanwhile have met twice with the person who called me. I mentioned this to the person who called me and she said that she looked over my site, thought about it, and decided a phone call was the best way to achieve her goal. And she was right–we will likely work […]

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