Posts Tagged ‘blogs’

How To Find and Engage Life Science Bloggers and New Media

View on Storify. [View the story “How To Find and Engage Life Science Bloggers and New Media” on Storify]

Read more

Chance Favors The Prepared Network: My Discussion With Life Scientists About Finding ‘Career Happiness’

Chance Favors The Prepared Network View another webinar from Mary Canady Here’s a presentation I gave at the University of Minnesota about networking, including audio. I got great rapport from the grad students and they are hungry to network! We thought it would be great if companies or organizations sponsored networking events, seems like a win-win for all, and we do it in San Diego successfully. Let us know if you’re interested in holding events in your region!

Read more

New Media Science Communication, What’s Working? Our #EB2012 Event Will Highlight #SciComm Successes

We were thrilled when the American Society for Biochemistry and Molecular Biology asked us to host an event with them during the Experimental Biology (#EB2012) conference this month in San Diego, see descriptions of it on the SDBN blog and ASBMB website. The event will focus on improving science communication (#SciComm), and as you know we’re big proponents of using new media towards this end. We’ve seen some spectacular examples of scientists and organizations using new tools to reach their peers, the public, and even to get funding. Here, we highlight great examples of new media science communication, and invite those who will be attending the #EB2012 event (#EB2012Tweetup) to share their own stories. #IAmScience. Kevin Zelnio, a freelance science writer who blogs for the DeepSeaNews and Scientific American, started a meme on Twitter around non-traditional paths to becoming a scientist. He found that many scientists described surprisingly diverse paths to becoming a scientist, fueled by passion more than genius (see the video of the Tweets). He thought that the collected stories would make a great resource to personalize scientists and encourage those who are intimidated because they see a scientific career as a ‘one size fits all’ endeavor. He […]

Read more

Helping Life Science Companies Empower Bloggers At ScienceOnline #scio12

We’re gearing up to attend ScienceOnline 2012 (#scio12) in North Carolina next week, a place where bloggers, educators, and anyone interested in science communication online meet. The conference is growing due to many factors, including the way the fantastic organizers structure the event and increasing importance of science online for the public, scientists, and companies. We see great synergies between bloggers and life science companies, something we covered after we attended the conference last year. Bloggers are digital influencers, reaching life scientists with great content and even becoming an important source of news for the area they cover. They require financial support to keep their blogs running and expand. This need represents an opportunity for life science companies, who are often looking for ways to promote their research tools online other than using a banner ad on a crowded news website. We’d like to make connections between bloggers and life science companies as we have broad networks in both areas. We’re meeting with as many bloggers as possible at #scio12, fill out one of the forms below so we can start making connections. Blogger form Company form Also, join the #ls_chat Friday January 13th at 10 a.m. PT to discuss […]

Read more

Google Tools Workshop Webinar and Workshop 2 Recording Available

We’ve announced our Google Tools workshop webinar July 7th, and Workshop 2 is now available as a recording. Check out our workshops and training page for other offerings.

Read more

Comprendia’s Social Media Workshop 2 June 9th & Facebook Webinar Available

A quick post to let you know that we’ve announced our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications webinar, which will take place June 9th. Also, our Facebook workshop webinar is now available for you to order and view at your convenience, along with others on our workshops and training page. As always, contact us if you have questions, and hope to ‘see’ you at a workshop soon! To share this post easily cut and paste: Comprendia’s Social Media Workshop 2 June 9th & Facebook Webinar Available http://bit.ly/jyhqM4

Read more

Small-Scale Survey Suggests Life Science Companies Will Significantly Increase Social Media Advertising in 2011

A recent survey of life science marketers found that 52% plan to increase their level of new and social media advertising in 2011. The study, conducted by life science consulting firm Comprendia LLC, was comprised of thirty-three respondents working in the non-FDA regulated sector, dealing with products for research use only. When asked which social media applications were most utilized, Twitter and Facebook were the top results, with 58% and 39% using them daily or one or two times a week, respectively. Respondents indicated that social media monitoring is also prevalent, with more than 60% indicating they track mentions of their brand on social networks. The long term effects of these trends are unclear, but it is possible that increased interaction between these life science companies, their customers, and independent science communicators portends the development of better products and increased progress in biotechnology research. 2011 Life Science Social Media Marketing Survey January 2011 View more presentations from Mary Canady. Download the PDF of the presentation. These results indicate a shift from traditional, broadcast marketing such as print advertisements and even online banners to new, more engaging methods such as social networks and blogs. Are life science marketers fully ready for […]

Read more

Choose the ‘E’ Ticket Sunday at 2:00 at #Scio11

CC Loren Javier on Flickr If you’ve been following Comprendia via our writing or actions, you know that one of our major goals is facilitating communication between life scientists and the companies that serve them. With today’s tools, and the media landscape, more communication and collaboration is not only possible, but necessary. We also hear interest from both sides in working together. What form will this take, and how can you set up your blog or web 2.0 site to help it grow? We ran two surveys to help bridge the gap between life science companies and researchers and will present the results at the ScienceOnline conference this weekend. We’d like to focus on these questions, and we’ll also be asking you during discussions leading up to the session: What is your ‘big dream’ for your blog or website, and could you achieve it with help from sponsors? What other blogs, 2.0 sites, genres (e.g., tech, food) do well with corporate sponsorship, and how can we learn from them? What missteps can we avoid to prevent situations such as Pepsigate? How would you feel about adjusting the focus or format of your website to adapt to life science company needs? […]

Read more

An Open Letter to Life Science Conference Organizers

If you’ve been following this blog or the San Diego Biotechnology Network, you know I’ve obtained complimentary passes for myself and others to blog at life science conferences. I am incredibly grateful to those who have obliged, but I always want more. We’ve all noticed that IRL (in real life) conferences are suffering due to the economy. It is sad to see that several of them are not leveraging the new media model fully to improve their situation. Those of us who live and breathe social media realize that you need to ‘let go’ in order to grow in this new era, something Seth Godin explains expertly in his book Meatball Sundae (which I’ve reviewed along with two other of his great books). Below, find my suggestions to help life science conferences not only adjust, but thrive in this new economy. Use social media to engage year round. I normally see a flurry of activity from the social media champions of a conference a few months before the event. While this is a great start, the smart conference organizers are engaging scientists all year round. As I’ve covered earlier, social media works best when it’s a sustained effort. You’ll gain […]

Read more