Posts Tagged ‘blogger’

Life Science Conferences and Twitter: What Factors Lead To Better Engagement?

It’s been about nine months since we did our initial report on the utilization of hashtags at life science conferences. Now that the spring 2012 conference ‘season’ is almost over, we wanted to look at Twitter conversations tracked by the hashtags for each event. By tabulating the number of Twitter status updates and comparing it to the total number of attendees, we find that between 3.5 and 12.5% of life science conference attendees Tweet about the event. Here we discuss the trends and factors which affect life science conference Twitter engagement with an eye towards improving communication, resulting in a better experience for all. We judged the amount of Twitter activity by looking at the number of attendees, the number of status updates or Tweets, and number Twitterers for five of the major life science conferences since November 2011. Some meetings (ASCB, SLAS) were not included in the analysis because their Tweet volume was much smaller. Additionally, conferences for the ‘uber engaged’ scientists such as ScienceOnline were not included as their stats would dwarf that of the ‘mainstream’ conferences. The results of these tabulations are shown in the table below. Conference No. Attendees No. Tweets % Attendees Tweeting Hashtag Listing […]

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ScienceOnline 2012 Tweets: Pre-Holiday Word Cloud #scio12

ScienceOnline 2012, the premier meeting spot for science bloggers and digital influencers, is a month away (follow on Twitter via hashtag #scio12)! Here is the word cloud from almost 1800 Twitter status updates over the past month, with the largest words indicating the most popular. (Note: #scio12 organizers’ Twitter handles were removed from the word cloud). Each word is linked to a Twitter search of the #scio12 hashtag and the term (Note: the Twitter search only extends back 8 days and thus some links will not work). In case you haven’t been following, the word ‘tattoo’ appears because there will be a group of people visiting a tattoo parlor (and some getting tattoos!) at the meeting, inspired by Carl Zimmer’s new book ‘Science Ink’. We’ll have a fun contest at #scio12 related to this subject. We’re also happy that the word ‘art’ is prominent, as we think that an appreciation of the two leads to better science communication. We’ll be at #scio12 talking to bloggers about acquiring company sponsorships for blogs or networks, contact us if you’re on ‘either side’!

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