Posts Tagged ‘Blog’

Everything I Know About Social Media I Learned from My Favorite Songs

Most of the posts here are related to science or biotechnology in some way. We’ll take a bit of a detour here to discuss how songs can be used to understand social media. For someone like me, who thinks about it a lot, it’s easy to see the similarities. I hope you’ll start to see that ‘everything old is new’ and that social media is a natural progression of our culture, involving many of the same ideals and etiquette we are familiar with. Each song title is linked to a version you can play on, enjoy! The End by The Beatles This song sums up social media (SM) very well–the famous line from it is “And in the end, the love you take, is equal to the love you make.” As we’ve discussed earlier, it’s all about paying it forward. You need to enter into SM with the goal of giving back first. Only then will you begin to see that others will gladly return the favor. Unlike the song, however, sometimes I feel as though I may get back more than I put in, if that’s possible! The Beatles taught us a lot about life and it’s not […]

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‘Turning On’ Social Media

How do you ‘turn on’ social media to achieve your career and business goals? I see many wanting to do this because they see such a great potential to benefit from it. I see individuals and companies begin a social media program and from their actions, sometimes it appears as though they expect to be able to ‘turn it on’ like a light switch. Is this how social media works? Not really. Social media campaigns rely on an establishment of a network or a group of people who are interested in hearing your message. If a company or individual does not have this network built, the results can be disappointing and even damaging. Take, for example, having a blog. If you don’t have relationships with people, who expect that you will updating your blog regularly, who will read it? You could buy an email list to promote it, but how is that different than spam? You’ll likely get a poor response, and you might irritate those who you ‘blast’ with the information. Etiquette is very important in building relationships. So, how do you ‘turn on’ social media? There are few shortcuts, but let’s look at what you have to begin […]

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WordPress Wrevolution

When I started Comprendia little over a year ago, I actually had some doubt as to whether WordPress, a software popular for blogging, could be used to create my entire site. With the knowledge I had of web programming and WordPress, some through my personal usage, I quickly developed a branded, web 2.0 site. Now, it appears to me as if WordPress is taking over. If you look closely, you’ll see many websites are using it. Several nice examples of corporate WordPress sites exist here and here. Why is WordPress so great? It has a highly customizable front end, with a user friendly back end as well. This translates into professional-looking websites which can be easily edited by non-professionals. This combination creates the potential to make businesses of all sizes more functional on-line and responsive to their customers, even if they choose not to use WordPress blogging feature. It is a stellar example of open source software, meaning that developers literally all over the world have written ‘plugins’ and ‘themes’ for it, making it infinitely customizable. Using it, I created the Comprendia site and the SDBN site quickly. Both are branded sites with many web 2.0 features, and I am […]

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To Blog or Not to Blog…Is That the Question?

I got an e-newsletter recently from a company announcing that they had ‘entered the blogosphere.’ I thought this comment was odd because it was as if they started a blog just for the sake of starting a blog. This ‘on the bandwagon’ sentiment is common and likely in response to all of the hype surrounding social media and blogs. You probably know that in general I believe that yes, companies should have a blog, and I’m usually happy when any life science or biotechnology company starts one, even if the initial intentions are misguided or vague. One of the catch-22’s of social media is that you don’t often understand a medium until you experience it, something we discussed in our Social Media for Scientists presentation to the SDBN. I do think that the above mentioned company will ‘get it’ over time. They’ll begin seeing a much faster-paced and informative dialog with their customers which will ultimately result in improvement of their products and the attraction of new customers. However, because of the ‘chicken and egg’ phenomenon of social media, an overall change in perspective will take some time. It will probably be similar to the collective realization by companies that […]

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