Posts Tagged ‘Blog’

Who’s Talking About ScienceOnline? Interactive Map Of 1000 #Scio13 Twitterers

View Larger Map We’re a big fan of ScienceOnline, the yearly conference which brings together bloggers, journalists, educators, and anyone interested in the great science that is being done online. With the help of some other enthusiasts in Southern California, we are forming a local chapter and will host some events in conjunction with the San Diego Biotechnology Network (follow @sciosocal for updates). We wanted to find local Twitterers who might be interested in this endeavor, and analyzed around 5300 Tweets from about 1300 people using the hashtag since December of last year (even though the conference does not take place until January 2013, the hashtag is used to continue the conversation year round). We were able to find and map the location of a little over 1000 of the Twitterers, and they are shown in the interactive map (see a little more ‘how to’ information here). View the map on Google to see an alphabetized list as well. Each person Tweeted #scio13 at least once, and since we’re just over 1000 people, the limit for Google Maps, you can download the KML file and view it on Google Earth if you’d like to see the last few (sorry Z’s!). […]

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The Top 5 Freebies For Life Science Marketing

I just visited the SLAS2012 conference and reconnected with some great reps from life science media companies. They reminded me that sometimes there is such a thing as a free lunch, in the form of items you can have published for free to promote your company. Here is the list of our top five freebies for life science marketers, or for anyone who is looking to get exposure. Application notes. Short articles showing your products being used in experiments are a great way to show scientists their real life application. They can be produced quickly and can help with search engine optimization (SEO) on your site. Also, Nature Methods allows you to upload application notes for free! You can also promote them reasonably (see the Nature Sales reps page for more details). Product launches. Several publications have a space where they list new products for free, check on their website or print version. Genetic Engineering News (GEN) has a nice new product section, see their editorial guidelines (PDF) for the details. Of course, be sure to include an image, it helps with visibility, and we’ve also found it makes a difference in life scientist purchase decisions. Press releases. Almost every […]

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How To Add Content To Your Life Science Website For Lead Generation

How To Add Content To Your Life Science Website For Lead Generation

You’ve heard that content is king when it comes to improving traffic to your website and generating leads or ‘converting’ visitors to paying customers. Relevant content will bring more people to your site through Google searches, and by engaging them they’re more likely to become customers. That’s great, how do life science companies find the time and material to add to their websites? As we’ve discussed before, life science companies have been generating great content for years, but it’s not always web-friendly. In this post, we list five great ways to add lead-generating content to your life science website. Having a blog is a great ‘catch all’ for this content, but you may find a way to work some of these items into your website without one. Webinars. As we’ve discussed, webinars are a great way to give leads useful information while at the same time introducing them to your capabilities. While you don’t want to give away the secrets to your success, your company has expertise that can be shared, resulting in a useful presentation which may lead some viewers to buy your products or hire you for services. Publication reviews. Many researchers are getting squeezed in different ways […]

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How Do Life Scientists Use Social Media?

Here’s a great video from Imperial College in which several life scientists discuss their interest in social media. Blogs, Twitter, Wikis and other on-line tools from John Conway on Vimeo. How can life science companies participate? Join us June 9th for our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications and find out! To share this post easily, cut and paste: How Do Life Scientists Use Social Media? http://bit.ly/iZ35ss

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Beta Launch of Engaging Epigenetics Experts at American Association for Cancer Research Meeting #aacr

We’re very excited about our recent beta launch of a new web 2.0 resource for life science researchers at the American Association for Cancer Research Meeting (AACR) this week. Engaging Epigenetics Experts (E3) is being developed with New England Biolabs (NEB), leading provider of molecular biology solutions. We built the application using our STIR Social Media™ system to ensure that it will meet the needs of life science researchers and thus be adopted by them and grow. Epigenetics is a fast-growing, interdisciplinary field studying the way environment changes genetic information, and we created a Social Media Charter™ for NEB, working closely with them and benefiting from their knowledge of their customers and the science. In meeting the needs of epigenetics researchers, NEB will better be better positioned in this competitive market, and they’ll also gain from getting product development feedback from the researchers. We applaud NEB for having a long-range view of these new applications, and know that they will pay off soon. Our Social Media for Life Science and Biotechnology Workshop April 14th will describe the STIR Social Media system in detail, helping you to learn how to leverage these new tools effectively. To share this post easily cut […]

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What Life Science Social Media Marketers Can Learn From ScienceBlogs’ ‘PepsiGate’

Recently, science blogging’s clear leader, ScienceBlogs, with up to 1.2 million unique monthly visitors (estimate, April, Compete.com) lost several top science bloggers due to their initial decision to allow Pepsico, Inc. to host a blog called Food Frontiers on the site (it has since been taken off the site). Although the blog was intended to showcase real Pepsico scientists, several of the bloggers felt the decision to be disingenuous, perhaps due to its ‘corporate speak’ feel and ties between soda drinks and bad health. While it is unfortunate that so many bloggers left, there are important lessons that can be learned by life science companies, who also need to determine how best to leverage social media to realize business objectives. Transparency is not enough. Much has been written about PepsiGate, I will not get go into detail here, but great reviews can be found by searching Delicious for the PepsiGate or sbfail tags. Basically, ScienceBlogs founders made the assumption that a blog about food from Pepsico, if clearly defined as such, would be acceptable on the site, which had built a reputation of scientific integrity through content from world class bloggers. Our STIR Social Media system describes why this is […]

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How Does Web 2.0 Increase Life Science Product Sales?

Almost every life science company we talk to about web 2.0 and social media has the same question: what’s the return on investment (ROI)? We’ve discussed that the ROI equation for social media strategies and tactics is the same, but that the ‘expense’ and ‘payback’ calculations will likely be different. In this post, we’ll discuss two reports which show that web 2.0 sites have increased traffic and engagement, and that customers who are engaged buy more. Together, they present a strong argument that adding web 2.0 features can directly and positively impact a company’s sales. Web 2.0 sites are dynamic and interactive, and include sites which the user can add content to such as blogs, forums, and wikis. The first report we’ll discuss is titled ‘Traffic metrics and Web 2.0-ness‘ and it was published in Online Information Review from a group in Taiwan. They surveyed the online habits of about 1000 people and correlated metrics such as sites visited, page views per site, and duration per page on site with the degree of ‘Web 2.0-ness’ a website had. The researchers found a positive correlation between the Web 2.0-ness of a site and users’ understanding of its content and the number […]

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Five Things We Wish Life Science Company Blogs Would Do

We think it’s great that we can count 33 life science company blogs on our list, and we applaud those companies who are leveraging this flavor of social media. You may know that we are blog aficionados, however, and that we are very…ahem…opinionated as to how corporate blogs should be designed, both strategically and tactically. While I’m hesitant to specifically call out blogs that need improvement, I’ll provide my top five ‘wishes’ for them below to help life science companies succeed. Use WordPress.org. There are several ways in which you can implement a blog ranging from 3rd party sites (e.g., WordPress.com, TypePad) which will host the site for you, to software that is installed on your web server (e.g., WordPress.org). Installing WordPress.org may take a bit longer at the very beginning, but it offers much more flexibility, and the benefits far outweigh any initial delays (which really should be minimal because the software is constantly becoming easier to install and use). WordPress.org is more versatile because there is much more control over the interface and functionality of your blog. WordPress.org installations allow access to hundreds of modules called themes and plugins, giving unlimited interface and branding options. We see several […]

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Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications

Our first Social Media for Life Science and Biotechnology Workshop went over well, with IRL (in real life) and virtual sessions full of marketing and business development professionals eager to learn how to attract scientists and improve their return on investment with social media. When polled anonymously, 100% of attendees indicated that they would suggest the workshop to colleagues, and we continue to incorporate your feedback to make the workshops even better. In the first workshop we covered Comprendia’s STIR Social Media™ system which defines the four qualities needed for a successful campaign: Sticky, Transparent, Intuitive, and Resonating. We discussed in detail how social media is a natural extension of the activities life science companies have been engaged in for years, and that, as with all marketing, strategies must come before tactics. If you missed the IRL and virtual events, don’t despair, you can still order it on demand through the Comprendia website, and we highly suggest it before you attend the second workshop. The Workshop 1 webinar is roughly 3 hours long, and we’ll give you a ‘day pass’ in which you can watch it any time that day, and we’ll send you the printed presentation as a booklet […]

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Social Media: The Seth Godin Trifecta

Seth Godin is a true thought leader in social media–he understood it years or maybe even a decade before many. Three of his books have literally changed the way I think about marketing and even the course of progress in many areas. Here is a short review of the books, and they’re all good and short reads, I suggest you pick them all up (each is linked to its Amazon page, and I swear I’m getting no kickbacks!). Permission Marketing. This book was published in 1999 and truly shows that Godin was ahead of the curve, defining new media marketing strategies and tactics before the term ‘social media’ was even recognized. I call this the ‘newsletter book’ because it espouses getting permission to market to customers and uses newsletters as a prime example. In short, create marketing materials such as newsletters which provide value to your customers outside of your products, and they will give you permission to market to them. Need an example from life science? We worked with San Diego-based specialty chemicals and services provider BioBlocks to help them create a newsletter featuring the research behind their products–see an example here. As a result, they’ve increased their reach […]

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