Posts Tagged ‘biotechnology’

Comprendia Announces Social Media Workshop 2 Webinar and Training

Comprendia is dedicated to improving communication in life science and biotechnology, and towards that end we are big proponents of social media. Our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications interactive webinar will take place July 28th from 8 a.m.-12 p.m. Pacific Time. During this four hour workshop, you’ll learn how to build web 2.0 applications including blogs, forums, wikis, and how to generate meaningful content for life scientists. For each strategy or application, you’ll learn the 4 B’s crucial to attracting scientists and achieving a good ROI: the Basics, Benefits, Best Practices, and Biotech Examples. Register here or contact us if you’re interested in a private or customized version of the workshop. We also offer training for social media applications such as Twitter, WordPress, LinkedIn, and Facebook, check out our Social Media Training and Workshops page for more information. We can also customize the training for your business, contact us for more information.

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Constructively Deconstructing the #BIO2010 Convention

Get the Tweetcloud widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) I have blogged at the Biotechnology Industry Organization (BIO) convention for three years now (see posts here), and I am always very grateful that they give me a pass in exchange for blogging. It’s a great experience for me all around–learning, meeting, and getting exposure for Comprendia and the San Diego Biotechnology Network. You may have heard that this year the media, including me, were shut out from the keynote sessions featuring Bill Clinton, George W. Bush, and Al Gore. I was incredibly disappointed as two of these are big heroes of mine (I’ll let you guess which ones). Two of my friends/colleagues gave feedback: Christiane Truelove and Mike Spear. I recently wrote an open letter to life science conferences with suggestions for improving them, and wanted to give an update and some examples specific to the BIO 2010 convention and how it could be improved. Improve website information. It is very difficult to find information on the BIO 2010 website. For example, I was interested in finding all of the attendees from San Diego at the conference, and this was near […]

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Life Sciences: Planning for 2010

It’s December and 2010 is within reach! We thought we’d provide some resources for life scientists and marketers. We’ve listed conferences on our calendar, be sure to bookmark it. Are we missing your favorite conference? Let us know and we’ll add it. Also, we’ve listed some uber life science event calendars, including the Cell Press calendar where you can let them know you’re attending and connect with others who’ll be there! Great idea. Below that, we’ve got listings for media kits for life science marketers. Again, let us know if we’re missing any information, and have fun planning for 2010! Life Science Conferences http://comprendia.com/calendar Allconferences.com (Biotech) MacDougal Biomedical Communications Calendar Genetic Engineering News Calendar Biocompare Cell Press (+mini social network) Here is our list of life science media kits. Marketers use them to plan their tactical schedules. Unfortunately, many are 2009 versions, and don’t list prices, but we’ve included contacts for you to get the most up to date information. Life Science Media Kits & Contacts Journal/Media Media Kit/Editorial Calendar Contact Nature Media Kits (2009) Sales The Scientist 2010 Media Kit & Editorial Calendar Sales Genetic Engineering News 2010 Editorial Calendar, 2009 Media Kit (See last page of Media Kit) […]

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Comprendia to Present at Transitions to Industry Symposium

On November 14th, Comprendia Founder Mary Canady will be presenting an overview of San Diego Biotechnology at a local symposium geared towards life science postdocs and hosted by UCSD, The Scripps Research Institute, and Burnham Institute. Dr. Canady’s career, first as a local researcher and now as a small business owner working with biotechnology companies, gives her a unique perspective on transitioning from science to business. Check out the website for more information and to register.

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Bootstrapping Biotech: SDBN’s October 29th Event

If you’ve been following along with the Biotechnology Marketing 101 blog series, you know that we provide guidance for life science and biotech companies to start and grow. We’re taking this from virtual to IRL (in real life ;) at our October 29th Bootstrapping Biotech event with the San Diego Biotechnology Network. We’ve lined up some excellent speakers who will cover everything from getting funded to strategic and tactical marketing and social media for your company or products. We’ve had a lot of interest so far, even outside of San Diego, and really think that a lot of great, synergistic connections will be made at the event. Even if you don’t work at a small company, we think you’ll be able to learn and meet those who can help you make the most out of your marketing budget. As always, we’re open to feedback as to what you’d like to see–leave a comment here or on the SDBN site.

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Is It Remarkable?

By now you likely know that I am a big fan of Seth Godin. Seth started talking about the principles of ‘Permission Marketing‘ ten years ago, before the rest of us caught on, and he continues to lead and give us great food for thought. In his book Meatball Sundae, he describes the current marketplace as one where large organizations, or ‘gatekeepers,’ no longer control what we see and do. For example, the ‘big three’ US TV networks can no longer dictate what we watch every night–there are myriad choices on cable TV and the internet. To stand out, your product needs to be remarkable in order to be noticed and remembered in this marketplace. To me, a good analogy is that great burger that you’re thinking about right now. You remember it because the restaurant took the necessary steps to make it taste better than the average burger, to make it remarkable (your mouth is watering right now, isn’t it?). Perhaps they even took a risk to make you remember it–there’s a local joint that serves a burger with peanut butter and bacon, and it is good and certainly memorable (from what I remember, I’m a vegetarian now ;). […]

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Nobody Cares About Your Product Launch

A friend told me she saw a story on NPR about gaps in coverage of events in Afghanistan because so many news organizations are suffering and can’t afford as many reporters in the different regions. Hopefully, this is just a temporary situation, and changes in the media landscape will eventually mean more coverage, but it made me stop and think about news in the biotech and life science industry. With fewer resources, some news organizations have resorted to simply reprinting press releases rather than adding value by selecting truly newsworthy releases, and/or editorializing to put the information in a broader context. I have watched this firsthand as the San Diego Union Tribune’s biotechnology section has changed significantly over the last year, as changes in personnel have taken place. The result? A sea of press releases, each told from the company’s perspective, touting their company or new product as the best thing since sliced bread. Who will listen or care? Fewer than you think, as we all are confronted with much too much information these days. Anyone can send a press release these days, and that means that everyone does. Comprendia monitors the web and social media activity for the major […]

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‘Turning On’ Social Media

How do you ‘turn on’ social media to achieve your career and business goals? I see many wanting to do this because they see such a great potential to benefit from it. I see individuals and companies begin a social media program and from their actions, sometimes it appears as though they expect to be able to ‘turn it on’ like a light switch. Is this how social media works? Not really. Social media campaigns rely on an establishment of a network or a group of people who are interested in hearing your message. If a company or individual does not have this network built, the results can be disappointing and even damaging. Take, for example, having a blog. If you don’t have relationships with people, who expect that you will updating your blog regularly, who will read it? You could buy an email list to promote it, but how is that different than spam? You’ll likely get a poor response, and you might irritate those who you ‘blast’ with the information. Etiquette is very important in building relationships. So, how do you ‘turn on’ social media? There are few shortcuts, but let’s look at what you have to begin […]

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WordPress Wrevolution

When I started Comprendia little over a year ago, I actually had some doubt as to whether WordPress, a software popular for blogging, could be used to create my entire site. With the knowledge I had of web programming and WordPress, some through my personal usage, I quickly developed a branded, web 2.0 site. Now, it appears to me as if WordPress is taking over. If you look closely, you’ll see many websites are using it. Several nice examples of corporate WordPress sites exist here and here. Why is WordPress so great? It has a highly customizable front end, with a user friendly back end as well. This translates into professional-looking websites which can be easily edited by non-professionals. This combination creates the potential to make businesses of all sizes more functional on-line and responsive to their customers, even if they choose not to use WordPress blogging feature. It is a stellar example of open source software, meaning that developers literally all over the world have written ‘plugins’ and ‘themes’ for it, making it infinitely customizable. Using it, I created the Comprendia site and the SDBN site quickly. Both are branded sites with many web 2.0 features, and I am […]

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To Blog or Not to Blog…Is That the Question?

I got an e-newsletter recently from a company announcing that they had ‘entered the blogosphere.’ I thought this comment was odd because it was as if they started a blog just for the sake of starting a blog. This ‘on the bandwagon’ sentiment is common and likely in response to all of the hype surrounding social media and blogs. You probably know that in general I believe that yes, companies should have a blog, and I’m usually happy when any life science or biotechnology company starts one, even if the initial intentions are misguided or vague. One of the catch-22’s of social media is that you don’t often understand a medium until you experience it, something we discussed in our Social Media for Scientists presentation to the SDBN. I do think that the above mentioned company will ‘get it’ over time. They’ll begin seeing a much faster-paced and informative dialog with their customers which will ultimately result in improvement of their products and the attraction of new customers. However, because of the ‘chicken and egg’ phenomenon of social media, an overall change in perspective will take some time. It will probably be similar to the collective realization by companies that […]

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