Posts Tagged ‘biotech’

Sound Bytes: Links and Tips For Life Science Marketing & Social Media 1/07/2011

Here is our latest collection of links and tips for life science marketing and social media: Cool online biotech stuff. We can’t help but notice how many people are starting cool biotech websites. Check out BetterBio, a community-run organization that promises better biotech communication. I love this new spirit of the web where asking for donations is OK and even inspiring. Also check out ConnectingSF, a portal to help those traveling to San Francisco for the big JP Morgan Healthcare conference to connect. The conference is notorious for its large attendance and paucity of online resources, so the site is a welcome addition. Finally, we saw an article in Xconomy about Relay Technology Management, who have a cool app which facilitates partnering with a sophisticated database of drug-related scientific discoveries. It looks like it may be difficult to get a free test drive, but check out this video which shows some of the features. All these sites are harbingers of the next wave of what we’ll be able to do with ‘life science 2.0’ on the web. Mind Maps. We think a lot about ways to organize content on the web and social media and our related strategies and tactics, […]

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Who Are The Top Biotech Influencers on Twitter?

About six months ago, Andrew Maynard (@2020Science) and Mike Chelen (@MikeChelen) analyzed the influence of the then 400 ‘Scientwists’ on Twitter compiled by David Bradley (@sciencebase). Since then, I’ve wanted to do something similar for Biotech (Biotwech?) Twitterers, but the application they used no longer works in batch. Mike Chelen came to my rescue and created an API which will work in batch for Klout, a similar application which gives Twitter influence along with other metrics and classifications for user types. Using the list of users from the Biotech Twibe, including the top 25 influencers from the Wefollow Biotech tag, I created the bubble chart visualization using the ‘Many Eyes’ application. The size of each users’ bubble, which is directly proportional to their influence, is based on the Klout score, which ranges from 0 to 100 and is based on 25 metrics including the size of your ‘engaged’ network, retweets, and number of Twitter lists. Top 20 Biotech Influencers on Twitter No. twitter_screen_name kscore kclass Male/Female 1 Wise_Diva 51.11 Persona Female 2 MaverickNY 44.81 Persona Female 3 genomicslawyer 41.67 Persona Male 4 FierceBiotech 37.59 Persona Female 5 ellenhoenig 35.64 Activist Female 6 Comprendia 35.07 Activist Female 7 JohnSharp 33.48 Connector […]

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How To DIY Your Biotech Press Release

Optimize your biotech press release coverage by following these tips on writing, distributing, and promoting life science company news.

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Comprendia Announces Social Media Workshop 2 Webinar and Training

Comprendia is dedicated to improving communication in life science and biotechnology, and towards that end we are big proponents of social media. Our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications interactive webinar will take place July 28th from 8 a.m.-12 p.m. Pacific Time. During this four hour workshop, you’ll learn how to build web 2.0 applications including blogs, forums, wikis, and how to generate meaningful content for life scientists. For each strategy or application, you’ll learn the 4 B’s crucial to attracting scientists and achieving a good ROI: the Basics, Benefits, Best Practices, and Biotech Examples. Register here or contact us if you’re interested in a private or customized version of the workshop. We also offer training for social media applications such as Twitter, WordPress, LinkedIn, and Facebook, check out our Social Media Training and Workshops page for more information. We can also customize the training for your business, contact us for more information.

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Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications

Our first Social Media for Life Science and Biotechnology Workshop went over well, with IRL (in real life) and virtual sessions full of marketing and business development professionals eager to learn how to attract scientists and improve their return on investment with social media. When polled anonymously, 100% of attendees indicated that they would suggest the workshop to colleagues, and we continue to incorporate your feedback to make the workshops even better. In the first workshop we covered Comprendia’s STIR Social Media™ system which defines the four qualities needed for a successful campaign: Sticky, Transparent, Intuitive, and Resonating. We discussed in detail how social media is a natural extension of the activities life science companies have been engaged in for years, and that, as with all marketing, strategies must come before tactics. If you missed the IRL and virtual events, don’t despair, you can still order it on demand through the Comprendia website, and we highly suggest it before you attend the second workshop. The Workshop 1 webinar is roughly 3 hours long, and we’ll give you a ‘day pass’ in which you can watch it any time that day, and we’ll send you the printed presentation as a booklet […]

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The Life Science Marketing Plan, Part 2: Components (First Half)

The Life Science Marketing Plan, Part 2: Components (First Half)

Each post in our Life Science Marketing Plan series will help you piece together a ‘map’ that is representative of the analyses and learning process that will help you define your marketing strategies and tactics for the year. In the first part of this series, we provided and outline and described why marketing plans are needed for life science companies of all sizes to meet their goals. In this post, we’ll define the first half of the components in detail. Let’s get started! Executive Summary. Even though this part of the marketing plan is at the beginning, it is written at the end. Writing a marketing plan is like a journey, and at the end of it you will have learned a lot and have a clear understanding of the strategies and tactics needed to help you reach your goals. Keep in mind that several people, especially senior management, will read only this part of your marketing plan, so summarize the report here and don’t worry about being a bit redundant. Feel free to reference figures and tables in the report for easy and quick analysis. Also, if there’s a point you’d like to make to senior management (e.g., I […]

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Social Media for Life Science and Biotechnology Workshop, Part 1: Get Started With Industry-Specific Strategies and Tools

How can life science and biotechnology companies leverage social media to increase visibility, generate more leads, and ultimately improve sales or the value of the company? Comprendia is the recognized leader in understanding how to develop and implement social media strategies tailored to life science and biotechnology companies. Check out our Biotechnology Marketing 101 Blog for more details. There are myriad online social media resources and agencies, but this workshop is the only resource that will provide you with strategies backed by real examples and designed to help you launch campaigns that will work with your life science customers. In this 4 hour hands-on workshop we’ll answer these questions, giving real examples and materials to help you jump start social media campaigns for your company: Which applications and themes work with scientists or biotech professionals? How do I integrate social media with existing marketing strategies and tactics? What is the return on investment (ROI) for social media, and how do I maximize it? How do I get buy-in from the management and motivate my team to participate? We’ll have wifi so you can bring your computer, ask lots of questions, and head back to the office ready to get started. […]

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The Life Science Marketing Plan, Part 1: What Is It And Why Do I Need One?

The Life Science Marketing Plan, Part 1: What Is It And Why Do I Need One?

We talk a lot about social media on this blog, and are of course strong proponents of its utilization for life science and biotech companies. One of the aspects we like about it is that the basics of traditional marketing planning are also the cornerstones of social media planning. For this series of posts, we’ll go back to basics and explore traditional marketing plans–beginning with their ‘raison d’etre’ to the details of developing one. We see marketing plans as a journey in which you learn along the way, and we’ll provide one ‘piece’ of the map in each of these posts, helping you to see the big picture by the end of this series. What is a marketing plan? Marketing plans can be centered around a product, product line, brand, or small company. My experience has been that they are developed early in the fourth quarter preceding the fiscal year they describe. While they can be discussed by a team, normally I’ve seen one person taking the lead in writing the document–of course this is dependent on the scope of the plan. Input can come from anywhere, but the marketing group and the management should own them and have the […]

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The Top Five Things Social Media Isn’t

You know I am one of social media’s biggest cheerleaders, especially for life science and biotech as I see enormous potential. However, when planning a social media (SM) campaign, there are some important things to remember about what it isn’t. This list is meant to help you plan and to sell SM to your organization by understanding ways that it differs from what we might expect. Instant. Social media campaigns take time. If done correctly, the end result can be worth much more than what you’d get out of a traditional marketing campaign, but it’s not like flipping on a switch. Keep this in mind during planning, and and define clear objectives for the growth of your campaign, for example number of twitter followers or increase in web traffic. Of course, your ultimate objectives are likely to increase revenue, but these are good indicators that you’re on the right track. A No Brainer. You don’t have to look far to see social media campaigns that have not gained traction or have reflected badly on the company that implemented them. There are myriad consultancies who will claim that ‘it will be as easy as setting up some accounts,’ but the truth […]

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Life Sciences: Planning for 2010

It’s December and 2010 is within reach! We thought we’d provide some resources for life scientists and marketers. We’ve listed conferences on our calendar, be sure to bookmark it. Are we missing your favorite conference? Let us know and we’ll add it. Also, we’ve listed some uber life science event calendars, including the Cell Press calendar where you can let them know you’re attending and connect with others who’ll be there! Great idea. Below that, we’ve got listings for media kits for life science marketers. Again, let us know if we’re missing any information, and have fun planning for 2010! Life Science Conferences http://comprendia.com/calendar Allconferences.com (Biotech) MacDougal Biomedical Communications Calendar Genetic Engineering News Calendar Biocompare Cell Press (+mini social network) Here is our list of life science media kits. Marketers use them to plan their tactical schedules. Unfortunately, many are 2009 versions, and don’t list prices, but we’ve included contacts for you to get the most up to date information. Life Science Media Kits & Contacts Journal/Media Media Kit/Editorial Calendar Contact Nature Media Kits (2009) Sales The Scientist 2010 Media Kit & Editorial Calendar Sales Genetic Engineering News 2010 Editorial Calendar, 2009 Media Kit (See last page of Media Kit) […]

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