Posts Tagged ‘2012’

SlideShare: Life Science Marketing Survey 2012

Life science marketing survey 2012 from Mary Canady View the related workshop webinar: comprendia.com/2012workshop

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A Tale Of Two Twitters: The Secrets To One Life Science Company’s Conference Success

We monitor the Twitter status updates for every life science conference, and noticed something very curious about the number of these so-called Tweets for two recent conferences, the American Society for Cell Biology conference (ASCB) and the British Society for Immunology Congress (BSI). We found that although the ASCB meeting had about 8 times the number of attendees as BSI, the number of Tweets from the former is only slightly larger (~20% more for ASCB). Further analysis of the BSI Tweets showed a great effort by a life science company which generated a lot of buzz and more Twitter activity. Their campaign demonstrates five elements necessary to successfully engage life scientists at a conference and generate new leads, and we detail them below. Planning. At first we thought the large number of Tweets (per attendee) for the BSI conference might be a result of the conference organizers promoting Twitter, for example displaying the hashtag prominently on the website (the hashtag is a text identifier that begins with “#” appended to status updates related to the conference, e.g., #ASCB2011). However, we found that both the BSI and ASCB organizers did equally poorly in this aspect (sorry, the truth may hurt, they […]

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2012 Life Science Marketing Planning Guide: Events, Media Kits & Contacts

2012 Life Science Marketing Planning Guide: Events, Media Kits & Contacts

It’s time to start life science marketing planning for the next year, and we’d like to help you get the most out of your budget with this guide. We’ll assume that the Mayans are wrong and that the world won’t end, at least not before Q4. We’ve updated our life science event planning calendar which has 2012 conference and relevant due dates to help you get abstracts and other items in on time, especially if you add the google calendar to yours so you’ll get reminders. In addition, we’ve added the official Twitter hashtag for each event (where available) so you can track them (see our guide to life science hashtags to learn more). Life Science Event Listings Comprendia Life Science Events: Comprendia or Google http://bit.ly/lifescievents Allconferences.com (Biotech) Nature Events Page Macdougall Biomedical Communications 2011-2012 Conference Calendar Fierce Biotech Events Biocompare Life Science Events Cell Press (+mini social network) Drug Discovery News Events Calendar Lab Roots Events Page (social network) BIOCOM Events Calendar Below is our list of life science media kits and editorial calendars. Marketers use them to plan their tactical schedules, see our life science marketing plan series for more details. We’d hoped to find more of the […]

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