Posts Tagged ‘2011’

The Top 10 Life Science Twitter Hashtags of 2011

Yes, in fact, we are obsessed with Twitter hashtags, terms that are added to status updates surrounding a topic, event, or chat. They give insights into the discussions and trends by anyone on Twitter who wants to join in, and allow us to discover new people and ideas. We track all the life science hashtags we’ve found, with a bent towards the research tools area (e.g., non-FDA regulated products). We’ve analyzed the utilization of all hashtags in our compilation and have identified the top 10 in 2011 based on the number of Twitter status updates tagged with them. We’re also enamored with word clouds and have displayed them in a clickable image below linked to a Twitter search of the term, the largest words indicating the top hashtags in 2011 (note Twitter searches go back only 8 days, some links may give no results). We’ve listed the top ten in the table below. Note that this list is by no means perfect, we’ve tried our best to find all the life science hashtags, but may have missed a few, be sure to comment below if you’d like us to track others. Additionally, some topics may extend outside of life science, […]

Read more

Workshop 1 April 14th & Twitter Webinar Available

Just a quick note to let you know that our Social Media for Life Science and Biotechnology Workshop series is starting again with a Workshop 1 interactive webinar April 14th. Also our Twitter Workshop is now available on demand. We hope to help you meet your goals in 2011 with social media workshops specific for life science and biotechnology, contact us if you want more information or require customized training.

Read more

Small-Scale Survey Suggests Life Science Companies Will Significantly Increase Social Media Advertising in 2011

A recent survey of life science marketers found that 52% plan to increase their level of new and social media advertising in 2011. The study, conducted by life science consulting firm Comprendia LLC, was comprised of thirty-three respondents working in the non-FDA regulated sector, dealing with products for research use only. When asked which social media applications were most utilized, Twitter and Facebook were the top results, with 58% and 39% using them daily or one or two times a week, respectively. Respondents indicated that social media monitoring is also prevalent, with more than 60% indicating they track mentions of their brand on social networks. The long term effects of these trends are unclear, but it is possible that increased interaction between these life science companies, their customers, and independent science communicators portends the development of better products and increased progress in biotechnology research. 2011 Life Science Social Media Marketing Survey January 2011 View more presentations from Mary Canady. Download the PDF of the presentation. These results indicate a shift from traditional, broadcast marketing such as print advertisements and even online banners to new, more engaging methods such as social networks and blogs. Are life science marketers fully ready for […]

Read more

Social Media for Life Science and Biotechnology Application Workshop: Twitter

Twitter is perhaps the best application for life science companies to use to get started with social media, and based on our 2011 poll of life science marketers it is the application you are most interested in. Join us for this 2.5 hour webinar which will answer the following questions: How can I effectively use Twitter to grow my company’s brand? How do I find and engage with influencers and life scientists who will help me reach my goals? How do I find my company’s messaging and voice, and how can I easily find content that matches? Which tools will save me the most time? How do I track the return on investment (ROI) for Twitter? Why is etiquette so important for the life science community on Twitter, and how do I fit in? The workshop is offered online March 10th, and will be available for on demand viewing after this date. All participants will received a printed booklet, and registrations must be received by March 4th. Cost is $275 per individual and $500 for groups of 2-4. Contact us for pricing of larger groups and visit our life science social media training page for information about other workshops. Note: […]

Read more

Everything You Need For 2011 Life Science Planning

Are you a life scientist or marketer planning for 2011? Below, we list resources for you, including a Google calendar which you can add to yours with reminders for major conferences and their due dates for abstracts, etc. We’ve also included editorial calendars and media kits for traditional publications. We’d also like to help marketers learn how to support ‘2.0’ publications like blogs and wikis, and we’re working on that, stay tuned! Life Science Conferences Comprendia Life Science Events: Comprendia or Google http://bit.ly/lifescievents Allconferences.com (Biotech) MacDougal Biomedical Communications Calendar (PDF) Genetic Engineering News Calendar Biocompare Cell Press (+mini social network) Here is our list of life science media kits and editorial calendars. Marketers use them to plan their tactical schedules. Life Science Media Kits, Editorial Calendars & Contacts Journal/Media Media Kit/Editorial Calendar Contact Nature Media Kits Sales The Scientist 2011 Media Kit & Editorial Calendar Sales Genetic Engineering News 2011 Editorial Calendar, 2011 Media Kit (PDF) (See last page of Media Kit) C&EN Uber Media Schedule/Editorial Calendar Page Sales Biocompare Advertising Opportunities (Same) Elsevier/Cell Press 2010 Media Kit Sales Science 2011 Media Kit and Editorial Calendar Sales To share this post easily cut and paste: Everything You Need For 2011 […]

Read more