Life Science Newsletter Service

Life Science Company Newsletter

Description

Digital marketing trends come and go, but for the time being, engaging your life science audience with thoughtful email newsletter content is still a very powerful tool. Life science newsletters are not only a way to stay on your customers’ minds, they also provide meaningful data about which of your leads are ready to talk to a salesperson or buy your product on the website. Take advantage of our expertise in creating compelling content that will engage and motivate your customers.

Benefits

  • Generate leads by offering valuable information related to your products and brand
  • Engage customers and get their feedback on products and content
  • Segment customers and continually refine content tailored to their needs
  • Make the most of existing content by repurposing it for newsletter delivery
  • Encourage more creation of content internally through implementation of a regular newsletter schedule

Deliverables

  • Content plan to define theme, messaging, and source of newsletter subject matter
  • Design of newsletter template consistent with branding and online value proposition
  • If needed, creation of original newsletter content
  • Infrastructure needed to schedule, create and code newsletters
  • Setup of software to send newsletters and/or integration with existing contact relationship management (CRM) database
  • Management of lead generation and metrics reports

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