Life Science Blog Development Service

Life Science Blog Development

Description

Life science blog development is one of the best ways to engage with customers. A blog is a dynamic way to start discussions with researchers and customers about the issues surrounding your offerings. From reviewing peer-reviewed publications, to life science industry news, to tips and tricks about your products, developing blog content is a great, search engine optimized way to leverage social media. Comprendia has a proven track record with life science blog development, and we will show you not only how to start a blog, but how to maintain content, grow your readership, and meet your objectives.

Key Benefits

  • Reach and engage life science customers more effectively through a new communication channel
  • Improve search engine results with dynamic and shareable content
  • Leverage existing content (white papers, FAQs) by repurposing for blog content
  • Build internal consensus by involving other departments, such as R&D and Technical Service, in marketing efforts

Deliverables

  • Design of blog incorporating company branding, messaging, and voice to meet objectives
  • Implementation of blog with web developers trained in WordPress, Joomla, and other content management systems (CMS)
  • Integration of blog with company website, products, and social media
  • Content plan including topics, sources, authors and scheduling
  • Identification of internal and/or external scientific writers to author blog, and training if needed

Examples

BioGPS Gene of the Week
New England BioLabs EpiExperts Blog
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