OK, I’ll admit that I’m behind the curve on some tools that people are using to keep up with all of the information these days. Thankfully, because I talk often to people like Sally Church and William Gunn, I am persuaded to try ‘new’ (to me) tools, and one of these is Google Reader. Google […]
When I started Comprendia little over a year ago, I actually had some doubt as to whether WordPress, a software popular for blogging, could be used to create my entire site. With the knowledge I had of web programming and WordPress, some through my personal usage, I quickly developed a branded, web 2.0 site. Now, […]
I got an e-newsletter recently from a company announcing that they had ‘entered the blogosphere.’ I thought this comment was odd because it was as if they started a blog just for the sake of starting a blog. This ‘on the bandwagon’ sentiment is common and likely in response to all of the hype surrounding […]
One of the tenets of new media and marketing is a strategy called ‘Launch & Learn.’ It refers to executing marketing campaigns, launching products or websites quickly, setting up metrics to determine their success, and redefining as necessary. The benefit? Begin building brand loyalty and communicating with your customers early, rather than delaying launch, or […]
Sir Elton John gave an inspiring and eye-opening keynote speech yesterday about the success and shortcomings of HIV/AIDS research, and I know many of us are still thinking about how we can further the science and make the necessary improvements in education to make a difference. Today, BIO is featuring Sir Philip Cohen, another Knight […]
You’ve surely noticed it in other areas–the news is chock full of stories about how businesses are using social media to get ahead. What about using social media in the biotechnology or life sciences industry to help your business to grow? Well, there is good news and bad news. The bad news is that Biotech’s […]
Life science events calendar: conferences and life science related days and months (see first day of every month). Check this calendar for yearly/quarterly marketing planning, and monthly for days you can “celebrate” on social media. We’ve also included some “fun” days as well. We’ll Tweet a reminder 2 weeks before every multi-day event. Click on […]
On Monday night, I attended the Biotechnology Institute’s reception and banquet, honoring top science teachers and the high school student finalists in the Sanofi-Aventis International BioGENEius challenge. San Diego’s own Jay Vavra, of High Tech High in Point Loma, won the Genzyme-Invitrogen Biotech Educator Award, being judged as the top biotechnology educator. It is truly […]
When I first made the leap from academia to marketing in the life sciences, branding was a foreign concept to me, and I had a hard time relating it to biotechnology products. Wikipedia defines branding as “a symbolic embodiment of all the information connected to a company, product or service . . . which serves […]